September, 2014 Archive

A few weeks ago, we were in California for our client’s event: ClickZ Live in San Francisco.

One of the best presentations I attended was a video Marketing 101 tips talk given by Greg Jarboe, President & Co-founder of SEO-PR.

In his session, Unlocking the secrets to mobile video marketing: from YouTube to Instagram, to Vine, Greg shared several tips and tricks for getting the most out of video on these popular social media platforms.

So how do you create a piece of video that is likely to succeed?

Here are some “keywords” Greg suggested you remember as you produce your videos:

Exhilaration

Greg considers this as the most important key to a successful video. “It doesn’t matter if your video features a cat or a baby, the point is to leave your audience with a feeling of exhilaration.” A great example of this would be the video campaign series created by GoPro Cameras.

The campaign started with hiring extreme athletes to show what they can do with GoPro cameras. It went so well that people started to shoot their own videos in hope of becoming the GoPro’s next star. Now GoPro has more than 2 million subscriptions on YouTube, and about 6,000 videos are posted on YouTube with the word GoPro in their titles or descriptions every single day.

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Next week I’ll be heading to Washington DC for the Digital East conference run by those lovely people at TechMedia.

I’ll be there with my Majestic Brand Ambassador hat on and speaking at 9.50am on Wednesday 10th September:

Agile, Delightful & Unexpected: When Social Media and Digital Collide for ROI

Big Data and Content Marketing are all the rage right now, but few marketers are nailing the opportunity they present or integrating them in a cohesive digital PR strategy. In this session, delegates will be taken on a whirlwind journey through what data matters, why content marketing is not such a new thing, how to reach influencers who’ll wax lyrical about your brand, and what it all means for your bottom line!

It’ll be the third TechMedia conference we have attended, and I must say I’ve been really impressed with the content and organization of the event.

If you have a chance to attend this show next week in Tyson’s Corner, then register here!

The cost for a ticket is very reasonable given the amount you’ll learn over the course of the conference.

Hope to see you there!

Mel Carson – Delightful’s Founder and Principle Strategist