October, 2014 Archive

We had a blast at the Seattle Interactive Conference a couple of weeks ago. As always, we came back with the wisdom of some amazing speakers to share with you.

Geoff Colon from Microsoft, a former Brooklyn DJ, talking about “remix culture” was one of the most interesting sessions that shed some light on the future of digital marketing.
Similar thoughts on how digital was transforming the way marketers should be thinking about engaging with consumers were also shared by other speakers from the conference such as Joanna Lord from Porch and Michael King from iPullRank.

Remix is everywhere

According to Geoff speaking at his session “Social by Design,” everything is a “remix” because people are constantly creating value from value others have created.

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One of the other speakers at the Digital East event I gave a talk at a few weeks ago was Andy Beal, CEO and Founder of online reputation tracking tool, Trackur.com.

I’ve known Andy since his SEO days and when he founded Marketing Pilgrim, so in this interview we talk about how he got into the online reputation management space, how he thinks brands and CEOs should approach online reputation and personal branding, and where he believes PR teams should start when letting the executives in their company start using social media to promote themselves and the company brand.

He also give us some advice on what to do with Google Plus, now authorship has been dropped.

Thanks to Andy and the crew from Digital East for lettings us film at the event!

Enjoy!

We’ll be having many more Delightful Conversations like this, so subscribe to our Delightful Communications YouTube Channel and you won’t miss a single one!

Cheers,

Mel

Using social media data for marketing is not “big news” anymore for most marketers. However, are you sure you are taking full advantage of the data you’ve collected?

During a webinar presented by Brandwatch a few weeks ago, we learned some insights about how social media data can let you know more about your audience and help you to optimize your marketing strategy.

Compared to traditional media, the biggest advantage of social media is that it enables marketers to have a conversation with their audience. They can listen to what their audience are talking about, and then send out a better brand message to them at the right time.

Understanding New Trends

Let’s start with the listening part. We all know that understanding market trends and recognizing the swing of momentum are essential for brands trying to develop new markets or create successful products. By collecting and analyzing social media data from your target audience, you will gain some insights about new trends in your industry.

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