June 2015 -

How to Demonstrate Social Marketing Value – Lessons from Simply Measured Webinar

29th June 2015

Social marketing is increasingly raising companies’ attention as an integrated marketing channel to the business. According to the CMO survey in 2014, Social media spending of marketing budgets is expected to increase 128% to 21.4% in the next five years.

Social-Marketing-Value

However, many social marketers are still struggling to demonstrate the value of social marketing. Although tons of new social marketing analytics tools are emerging, measuring ROI is still the number one challenge for marketers, according to the 2015 Social Media Marketing Trends Survey by Simply Measured and TrustRadius.

A webinar with Kevin Shively, Sr. Content Marketing Manager at Simply Measured, and Megan Headley, Research Director at TrustRadius, discussed the challenges social markers are facing and provided some insightful tips on what they can do about the challenges.

Here are our top learnings from the webinar on how to make the most out of social marketing and demonstrate its value:

Set Right Goals and Metrics

Why are you using social media? This should be the very first question you ask before setting up the social marketing strategy as it’s crucial for defining the value of any social programs.

PR Week Webinar – Personal Branding with Mel Carson

4th June 2015

Join Delightful’s Founder – Mel Carson – and the team from PR Week on Wednesday June 24th at 9.30am PST (12.30pm ET) for a webinar in PR Week’s Performance series entitled: Perfecting Your Personal Brand

Here’s the blurb:

From amplifying efforts on behalf of your brand to making you a stronger representative of your current organization to paving a path to genuine thought leadership, establishing a personal brand is a crucial career-advancement element.

In today’s social media age, it is more important – and challenging – than ever to communicate who you truly are and what you stand for. The benefits of doing so effectively – and, conversely, the issues that could come from doing so ineffectively – can have far-reaching impact.

Presented by Mel Carson, founder and principal strategy consultant at Delightful Communications, former digital marketing evangelist at Microsoft, and frequent speaker on the topic, Perfecting Your Personal Brand will be a 90-minute session detailing the key dos and don’ts of establishing and reinforcing your personal brand.

Crafted specifically for communications pros, this is the latest offering in the PRWeek Performance Series, webinars designed to help you do your job better.

Subjects covered in Perfecting Your Personal Brand will include:

Analyzing and improving your current digital footprint
Strategies to amplify your best work and instill more trust in your company/clients
How your personal brand helps you stand out in a competitive workplace environment
Cutting-edge tips to make a better impression offline
How to become a thought leader and back up your personal brand claims

Hope to see you online in a few weeks!

Delightful Communications News: May Recap

1st June 2015

May has been an amazing month for Delightful Communications as we’ve been able to share insights broadly on digital marketing and personal branding both online and in-person.

Earlier this month, Mel was invited by the University of Washington Foster School of Business to talk about social media strategy with the students. In back-to-back lectures to two different classes, Mel talked about integrated digital marketing using social media, big data and content marketing to reach new audiences and satisfy current customer demand.

He then stepped up to talk Personal branding with SEMrush and Simplicity Consulting to share ideas on how to build a compelling presence in a professional capacity both online and off it.

Watch the on-demand webinar below if you missed it…