When we think about using social media for personal branding, most of us would immediately think of LinkedIn, Twitter, and Facebook, right?
Well, what about Pinterest?
At first glance, you may think of Pinterest as an extremely visual-oriented digital book marketing tool that doesn’t fit in your personal branding strategy unless you are in areas such as retail, fashion, arts, design, etc. But Pinterest can be a terrifically complementary to your digital presence and personal brand no matter what niche you are in.
Gemma Craven, Executive Director of Strategic Markets at Spredfast explained in a webinar with Adweek recently that Pinterest has reached significant scale and maturity with more than 70 million users and 1 billion boards.
Moreover, according to a study from Shareaholic, Pinterest drives more traffic than Google+, LinkedIn, and YouTube combined. We recently uploaded all of our personal branding articles and blog posts on Pinterest, and it has already become the 3rd biggest social referral source to Delightful’s website!
So, are you ready to know how to use Pinterest for personal branding? Let’s get started.
Treat Pinterest differently
Pinterest is a unique social platform in many ways: