Really? You’re so enthusiastic and eager to tell the world about your news that you can’t spend 30 seconds trying to think of an alternative word to adequately and originally convey your emotions?
Welcome to one of my PR Pet Peeves!
A quick search for the phrase “excited to announce” on Google throws up 138,000,000 references. They even helpfully try and complete your query because so many people are using that adjective in their press release copy.
This is lazy writing.
With the deluge of news emanating via the web and social channels these days, it’s crucial that you stand out from the crowd.
Your press releases, and how you disseminate your news is one of the ways to do that.
Seriously? If everyone was THAT excited all the time, it’s a wonder any work gets done and we’re not all on tranquilizers.
Here are 5 (but by no means all) alternatives to the word “excited” when announcing something:
- Thrilled – why not? It smacks a little more hyper than excited, but if this announcement really is as awesome as you think it is, then express it that way.
- Delighted – I’m biased here, but this word makes me happy!
- Elated – sounds like you’re on Cloud 9 and if your news can match it, we’ll have no worries in thinking “good for you”!
- Jubilant – we can just see you doing cartwheels across the office after pressing publish!
- Tickled – bit cheeky. Makes us smile and endears ourselves to your geniality.
Obviously these aren’t the only alternatives and you don’t have to use the word “announce” either.
Just be aware that it’s more important than ever to make your news brilliant (literally), so being cognizant of how others announce stuff and the opportunities you have of being original and really grabbing your audiences attention, is critical to your success.
P.S. “Pleased” is actually the most over-used word with 380M Google references, but I wouldn’t insult your intelligence by suggesting you’d ever use that!