Now I may not be at Cannes Lions this year, but that’s not stopping me watching all the coverage pouring across the Atlantic from the Cote d’Azur.
I’m a little bummed I’m not there now, as this’ll be the third time I’ve narrowly missed seeing Jack Black in the flesh.
Next best thing is to watch this hilarious video interview with him backstage after a Yahoo! seminar.
Intertwined with the funnies is a serious message:
Don’t count on a video going viral when you’re creating it. Just do what you think will make people laugh and don’t try too hard.
“Keep it tight and trim the fat….keep it short because on the smaller screen you don’t want to go too long. I’ve found that 10 minutes is the optimal length of a nugget of entertainment.”
I remember the CDO of Dentsu saying similar things 4 years ago at Cannes. He said you have to have a good idea and it’s that that people pick up on aand want to share, the idea and how it makes them feel.
Or just be unexpected!
Nice work Yahoo! getting Jack to the south of France! You didn’t screw this one up!