Last year, “Big Data” was this buzz phrase emanating from everyone’s mouths and social media handles.
Now we’re well into 2013, “content marketing” seems to be the Holy Grail adorning the subject line of most inbound marketing blog posts and digital industry conference agendas.
It’s a little funny to me, because for several years many companies have been creating meaningful, useful, relevant and delightful content in order to amplify their brand presence and attract new customers (keeping current one’s entertained), and yet it only seems recently the trend has become mainstream and part of our digital vernacular.
To this I say, HURRAH!
/shrug (Flickr Credit: striatic)
During my time at Microsoft, I worked with different marketing and PR teams to create content – be they blog posts, videos, photos or social experiences – that helped the brand be talked about for longer. I’ve written before about how important Digital PR is to an organization, and about how CEOs need to get with social media in order to create the kinds of conversations people want to hear. So couple that with a content marketing discipline throughout the company, and you start to have a really powerful platform for message dissemination that’s both enduring AND endearing.