A few weeks ago I was lucky enough to grace the stage at the Brighton Dome in the South of England at the fabulous #BrightonSEO conference.
The conference organizer – the hugely talented and affable Kelvin Newman – had taken a punt on me doing a talk on Personal Branding, a subject not regularly heard about from the stage of major digital marketing conferences.
As we have had such an amazing response to the book we published on Amazon in January, we have and will continue to put the message out there for Personal Branding.
It’s relevant, practical, and imperative in today’s digital age. But beyond that, it is fun, internally and externally rewarding, and invaluable to the individual pursuing and aiming to fulfill their professional purpose daily.
And here is my favorite part: others are beginning to understand what all the commotion is about too.
All of us here at Delightful have finished the course from the Academy of Influencer Marketing (AIM) powered by Traackr!
Traackr is a solid influencer marketing platform that Delightful has been using for 2 years to help clients set up and run strategic influencer marketing programs. We love Traackr not just because it’s a great tool, but also it shares a similar methodology on influencer marketing with us which is building authentic and strategic relationships through a value exchange and mutual benefit framework.
The 1.5 hour course provided the Delightful team with a systematic crash course on understanding influencer marketing, identifying and engaging the influencers, setting up an effective influencer marketing program, and defining a measurement framework, etc.
Now that you have crafted your personal brand statement, begun to analyze your competitors, and started to reengineer your digital presence, let’s talk about choosing the right social channel to capture your story and make your personal brand shine.
While publishing across platforms (and linking them together!) is a great way to build your online presence, depending on your niche and professional goals, having a specific focus on the right one can positively elevate the experience your audience and peers have with your personal brand and increase the all important engagement.
Every social channel has its own distinguishing features, from preference of content, to audience size and their attention span, tone and scope. Think about which channel your target audience is on, leverage how active and engaged they are based on data like audience demographics and traffic generation, and then choose the best platform for YOU and your personal brand.
A shift has occurred in Social Media KPIs (Key Performance Indicators). While we love audience growth, we are really working to increase engagement. We don’t just want likes, we want shares. Promotional messages have become routine, meaning focus is put on response rate and time.
So, what kind of customer data should we be concentrating on for improvement?
With some data and insights from bitly’s collaborative Ebook How to Improve Social Metrics That Actually Matter, let’s get started!
A couple of back, I was invited to join a virtual event – All About Branding – to share some insights with the SEMPO community.
The discussion was brilliantly moderated by Dana Todd, of whom I have been a big fan for years. I learned a lot too from Francine Carb who was on the panel as she has oodles of brand experience from way back.
Watch the video recording or read the recap to find out what we talked about from monitoring competition and personal branding, to influencer marketing and branding measurement, and a whole lot more…
Hope you enjoy it and let us know if you have anything to add!
Cheers,
At the end of last year, those nice people from Vizion Interactive asked me to have a chat on camera at the Digital Summit in Dallas.
I was at the event in my capacity as Brand Ambassador for Majestic.com, so chose to talk about broadening their audience beyond SEOs and link building and how important links are to the public relations industry.
Are you a PR pro? Are you using link data for competitive analysis and PR planning and reporting?
Watch the video to give you some ideas and inspiration!
Warning! I get a bit passionate towards the end!
Cheers,
Martin Luther King Jr. has sustained a legacy well beyond his passing. Efforts to honor him with a national holiday were visible just four days after his assassination, and educational institutions and public landmarks continue to celebrate his character today. In fact, last Monday you may have even seen him positioned as a marketing strategy among brands.
We are delighted to announce our new book has gone live on Amazon:
Introduction to Personal Branding:
10 Steps Toward a New Professional You
With the rise of digital and social media in the past few years, the internet has presented professionals with a magnificent opportunity to build, polish, and own outstanding personal brands. It’s also becoming more and more important for individuals to understand the practices and disciplines of personal branding to present themselves in an approachable, endearing and enduring way both in the digital world and in-person.
November has been another thrilling month with holidays, conferences, plenty of articles and more…
We collaborated with Cohn Creative, on a personal branding video featuring our furry friend Bigfoot. What does he have to do with personal branding you may ask? If you haven’t seen it yet, watch to find out.
If you have, great! We hope you enjoyed it and picked up on some useful tips.
A couple of weeks ago, Mel visited Raleigh, North Carolina to speak at the Internet Summit about all things related to cohesive digital PR strategy: big data, content marketing, and how to reach influencers.
As we approach mid-December with 2016 in sight, be sure to click here to see what experts anticipate will be the content marketing trends and emerging technologies of 2016.
Plus, if you are ready to establish yourself as an expert and thought-leader in your industry, we encourage you to look into the the hands-on Personal Brand Lab workshop @ SMX West on Feb 29th, 2016.
Our very own Mel Carson will be hosting and we would love to see you there!
Delightful Communications has also been featured in a number of articles/virtual events including:
How to Make Your eCommerce Business Stand Out By Creating a Branding Action Plan – with Mel Carson
What Makes Brands Memorable and Why We Need to Make It Personal
Influence Marketing: 7 Key Questions Answered by Industry Experts
That about wraps it up for this month. Thanks for reading!
Andrea Rocha – Digital Marketing Assistant
