Blog

We’ve received tons of positive feedback since the launch of our latest eBook: Introduction to Personal Branding: 10 Steps Toward a New Professional You, which is also live now on Audible and iTunes as an audio book!

We are thrilled that the book has helped our readers to start paying more attention to their personal brand and more importantly, actually making plans and taking action to improve their personal brand and be more discoverable, shareable and memorable:

“This is by far the most-bookmarked book (per page-capita) on my Kindle today. I’ve already set up a site, paid attention to image names, tweaked my LinkedIn profile, and more based on Mel’s tips.” – S. Weise

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I am the newest member of the Delightful Team and, as the Digital Marketing Program Manager, I will be working with clients and online influencers, providing strategic support and content to amplify their personal and professional brands.

Organic — It’s not just for groceries.

I’m a University of Washington alum (Go Dawgs!) from the Master of Science in Information Management program where I focused on user experience and content strategy. Under the mentorship of the talented professors there I found a home with digital content. I was fortunate to capitalize on these skills with a large variety of client work as both a contractor and agency marketer here in Seattle.

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The Autumn event season is upon us, and the Delightful team is attending and supporting client events around the globe. We love the opportunity to work with companies to amplify and extend the impact of their event marketing through social media and video.

Event amplification allows clients to get more from the significant investment they make in event sponsorship and attendance. It brings the valuable content shared at an event to a larger audience, optimizing it for people “outside the room”.

It also helps to increase the visibility of the personal brands of the leaders and speakers that travel sometimes vast distances to stand on stage and impart their knowledge.

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Following our Best Use of Technology win at the Content Marketing Awards earlier this year, the Majestic in Space campaign continues to impress award judges across the USA.

We are thrilled to announce that the partnership we helped to create with Majestic and Made In Space, has resulted in us being shortlisted in the Content Marketing category at the US Search Awards this year.

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Frida Kahlo was a Mexican painter who lived from 1907 to 1954. In her art, we can see her reflection of personal value creating a great personal branding example. Fifty-five of her 143 paintings are self-portraits; she took who she was and created art that is prized for its uniqueness and creativity.

In today’s frenetic, digital world I feel we have much to learn from Kahlo’s legacy which can teach us how to embrace values, passion, mission, vision, and strengths. In Kahlo’s painting and life decisions, you can see how much she believed in her personal values. Even at a time when many of her values were seen as crazy, she was persistent and with her uniqueness created an image of a strong person.

Be Inspired By Your Surroundings

Kahlo was a person who embraced every part of who she was in a loving way. Her self-portraits portray a strong and determined vision in her eyes. In her early life Frida suffered an accident while she was on a wooden bus. Many in the accident died while Kahlo suffered severe injuries.

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We remodeled our house in Seattle a couple of years ago. It was quite a large job which included replacing the roof, furnace, windows, doors, floors, and adding a new kitchen and bathroom. In all we needed 8 specialist contractors to do the work and we needed it done quickly. While early summer is not the best time to request bids as it’s a busy time in the lives of contractors, I was amazed by some of these businesses lack of communication and marketing strategies.

Channeling my frustration into some lessons learned, here are 4 of my takeaways from an experience that EVENTUALLY has helped us renovate a home we love living in.

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In the final of 10 installments of our Personal Branding Strategy Series I want to encourage you to use social media for personal branding, to be “social by design”.

I first heard the phrase from Carolyn Everson, my former big boss at Microsoft Advertising and now Head of Global Advertising Solutions at Facebook. Adapted from the industry cry for brands to be “digital by design”, Carolyn’s morphing of the expression is the perfect discipline for the busy professional of today.

Here are a few ideas of what it means to be “social by design”:

Getting your social infrastructure right

I talk about it in detail in the post on How to Optimize Your Personal Brand Online, but this is about making sure your social profiles  – LinkedIn, Twitter, Facebook, Instagram etc. – are set up properly so you’re half way to success. Your profiles need to be discoverable, they need to have the right security settings activated and it needs to be easy for someone to interact with you, understand immediately what you are about, and share whatever you are trying to get out there.

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IFTTT, If This Then That, is ‘a free platform that lets you do more with all your apps and devices’. IFTTT is at its core an automation platform that can automate and connect services from Twitter to your Phillips Hue lights to spreadsheets. For examples, you can create an applet to sync your Amazon Alexa to-dos with your iOS reminders.

So how does it work?

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We are beside ourselves with delight to announce that we’ve won our first ever industry award from the Content Marketing Institute for the Best Use of Technology as Part of a Content Marketing Program for the role we played in the creation and execution of the Majestic in Space Campaign.

The prestigious Content Marketing Awards received over 1000 entries and in our final category, we were up against the likes of such mighty brands as Salesforce and FedEx!

Our quest, in partnership with our fine clients at Majestic.com and the crew at Made In Space, to 3D print a data visualization of “The Internet” on the International Space Station had been about 2 years in the making (astronauts move pretty slowly you see!) and so this accolade really is the icing on the space cake of what has been a thrilling year for us.

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I have a story.

You have a story.

We ALL have a story.

If our personal brand is all about what kind of experience people have with us online and in-person, that experience has a past and we need to embrace it.

During a personal branding workshop I delivered last week, we talked about our professional past: what was our educational experience? How did we get into our niche? What were our professional passions? What did we find hard? Where did we want to be in 3 years time from a career perspective?

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