One stumbling block for people looking to improve their personal brand often come across is the fear of not having anything to say online. For whatever reason, they feel they are not interesting enough or they are afraid to put themselves and their thoughts “out there”.
At the other end of the spectrum, there are those who have no problem updating their social channels with a stream of consciousness devoid of actual thought or empathy for those people they are broadcasting to.
In short, in our opinion, the perfect personal brand is a balance between the two.
I’ve written articles about writing in the past like How to Write a Blog Post in 30 Minutes, 5 Twitter Tips That Will Enhance Your Personal Brand and 2014 LinkedIn Buzzword List Revealed – Please Stop Using Them!
The main premise behind them is to encourage people to think before they share their thoughts online and to hone their writing skills over time.