In the first in a series of ten blog posts entitled How to Build a Personal Branding Strategy, we turn our attention to one of the most obvious tactics that will help build you a compelling personal branding strategy.
Obvious……but so often overlooked. Literally.
As the saying goes, “a picture is worth a thousand words,” so what thousand words (or handful) is your current LinkedIn profile picture or Twitter avatar saying about you?
According to research from Microsoft, we can assimilate the information from an image 28% quicker than the written word. That’s why cat pictures and food photos get so much traction on Facebook. And let’s not get started on the glories to be found on Pinterest!
We love photos because they’re easier to understand and quicker to fuel an emotion. Sometimes that emotion will be good, sometimes it will be bad. Your job as guardian of your personal brand is to make sure your photo/headshot/avatar solicits a positive reaction as it’s often going to be the first thing people look at when perusing your social media profiles or reading your bio in, say, a conference brochure.