One of the other speakers at the Digital East event I gave a talk at a few weeks ago was Andy Beal, CEO and Founder of online reputation tracking tool, Trackur.com.
I’ve known Andy since his SEO days and when he founded Marketing Pilgrim, so in this interview we talk about how he got into the online reputation management space, how he thinks brands and CEOs should approach online reputation and personal branding, and where he believes PR teams should start when letting the executives in their company start using social media to promote themselves and the company brand.
He also give us some advice on what to do with Google Plus, now authorship has been dropped.
Thanks to Andy and the crew from Digital East for lettings us film at the event!
We’ll be having many more Delightful Conversations like this, so subscribe to our Delightful Communications YouTube Channel and you won’t miss a single one!