Blog

Introducing Our Newest Team Member – Deepika Shetty

With over five years of experience in the field of Media and Communications, I am here at Delightful Communications to use my skills to create content that will help my target audience take necessary actions to reach their end goal. My positive attitude, dedication to work and ownership mentality are some of the traits that have helped me gain success in my previous roles and I am confident that these traits will help me be successful as a Digital Marketing Specialist.

Why brands need to be using Instagram stories

When Instagram launched the Instagram stories feature in 2016, a steady new stream of off-the-cuff, more everyday content began surfacing on the platform. A loose version of Snapchat, Stories allowed users to showcase more of their lives without it having to be permanently on their page. Hosted right at the top of the main feed, users can scroll to find a specific story to watch, or simply start with the first user visible and watch until the decide to swipe out of stories.

Delightful Wins Another Marketing Award for IoT in Action with Microsoft Event Campaign

They say lightning doesn’t strike twice, which is why we thought THREE times about submitting another campaign to the Content Marketing Institute Awards after our Majestic in Space win last year. Are we good enough for another award, we thought? Have we really done anything to match 3D printing the internet on the International Space Station, we pondered?

After much cogitation, we submitted an entry anyway.

So, imagine our utter joy when we were notified late last week that the work we have been doing with Microsoft on the IoT in Action event series has been so well regarded that we’ve won an industry gong from the CMI for the Best Integrated Corporate Event (in-person)/Digital Content Strategy

CMI Award Winner

Banned Ads: Restricted Ad Types for Search and Social Media

We all know paid advertising is an effective and efficient way to reach our online audiences. A lesser-known fact is that digital advertising is not available to everyone. Some types of advertising are banned based on government ad regulations, and other ads are banned on specific platforms. Here are some of the latest changes in online advertising.

Meet Melissa – Our New Delightful Team Member

As a new member of the Delightful Team, I am ecstatic to bring my marketing savvy and passion for storytelling to my new role of Digital Marketing Specialist.

I employ my organizational skills, creative flair, and analytical curiosity to support client initiatives. And whether I’m crafting copy that drives audiences to act or helping monitor, analyze, and report on the performance of marketing campaigns, one thing is always certain: I believe in putting the customer experience first.

9 Social Media Tools to Help Make Personal Branding Easier For You

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start? There are social media tools that can help!

Here are 9 cost-efficient social media software and platforms that we recommend to help make your personal branding efforts easier.

Sharing Our Delightful Guiding Principles – Values for Life and Work

While we have many combined years of industry experience, Delightful Communications itself is a newer company. Founded in 2012, I started the company to help businesses capitalize on continually emerging trends in marketing and PR like social media, influencer marketing, employee advocacy, content marketing and personal branding.

Delightful Communications Principles
Understanding that while our primary medium of communication may be digital, our focus on business has always made clear that true success depends not just on digital pixels, but also on people.

Brands Gone Wild – Consumer Brands Using Humor to Crack Up Customers

Consumer brands are livening up their social strategy by taking the humor up a notch. While this isn’t a new tactic by any means, some brands have started using social media to find their inner stand-up comics.

Brands like Taco Bell and Domino’s have been garnering attention for their sassy presence in the past 5 years or so. The level of humor used has been steadily increasing with various brands implementing the tactics highlighted below in a variety of ways. From all-out sass to casual jokes, there are certainly different levels of risk involved as well. But there are also benefits with some efforts even garnering media attention, like last year when Wendy’s capitalized on a social copy error on the McDonald’s Twitter handle.

Which is Best for a B2B Content Marketing Strategy? Webinar or Podcast

webinar vs. podcast

“Should my business invest in a podcast or a webinar?” The short answer to this question: yes.

Choosing between a podcast or a webinar to convey your multimedia message has created a false dichotomy where business decision makers believe they must choose one over the other, implying a single answer is best. The more nuanced answer is that your business should invest in whichever of these technologies will meet your end business goals, or invest in both mediums if the content warrants.

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