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Leadership Branding: Strategies and Tactics for Executives on Social Media

When I started Delightful Communications back in 2012, one of the niche services we offered executives was called personal branding. At the time, there was a lot of talk about TRUST in business, and I felt strongly that big companies were missing the mark by not having their leaders more visible at a personal level, building trust and engagement through their own personal brands that also benefited the corporate brands they represented.

Team Delightful Celebrates International Women’s Day

Graphic international women's day image

Monday March 8th marks International Women’s Day, a global day celebrating the social, economic, cultural and political achievements of women–as well as a call to action for accelerating gender parity. The day is celebrated differently around the nation and the world, but we at Delightful are using today to raise awareness and support our favorite women-owned businesses, organizations, as well as non-profits who provide crucial services to women and children.

Marketing Metrics that Matter: How to Plan, Measure, and Interpret Campaign Impact

What’s a story without an outcome? What if Cinderella ended when she ran out at the stroke of midnight? Or Jack never climbed the beanstalk?

In today’s world of thought leadership and storytelling—where we focus on landing impactful narratives and building consistent brands—we are telling an incomplete story for our business if we don’t tie it to purposeful marketing metrics.

Yes, it’s amazing if we create and deliver a truly impactful brand campaign with a story that moves people to act. But if we can’t show this effort impacted the business in a meaningful way: did it even happen?

And how will you get leadership buy-in and budget for the next big idea if you’re unable to demonstrate business value now?

How to Optimize Your LinkedIn Profile Experience in 7 Steps

LinkedIn has become one of the most important tools you can use to help yourself grow professionally. As a thriving, interactive community of more than 700 million professionals worldwide, it’s become a crucial place to set out your professional stall and make a great impression.

Whether you’re on the hunt for your next career play, boosting your business growth, or looking to increase visibility and reach in your industry, crafting a well-done profile experiences section can go a long way to demonstrate your value and build credibility.

By following these 7 steps, your LinkedIn experiences can deliver impact, provide context, and help build your personal or leadership brand. Here’s how to take it beyond the standard resume, helping you stand out from the competition.

4 Simple Ways to Stay Creative While Working Remote

 

Before this pandemic threw a spanner in all of our work, experience drove creative inspiration. Eating something new, traveling or meeting new people helped drive ideas and inspire content.

What happens when that is all gone? What happens when the world that inspired your creativity is suddenly unavailable?

If you are reading this, you probably know the marketing world keeps going and well… you need to keep creating. As Delightful’s Visual Design Specialist, here are 4 ways I am helping drive the inspiration necessary to keep creating fresh B2B marketing content.

Introducing Our Newest Team Member – Brittany Vance

Hey y’all! My name is Brittany Vance, Digital Marketing Coordinator at Delightful Communications. If you’re wondering: yes, I have heard the “Vance refrigeration” joke; yes, I’m thrilled to work at Delightful and no, I’m not three ducks in a trench coat.

As Digital Marketing Coordinator, I use my professional experience to provide copy-writing support to the team across the board. With my hands in a variety of projects, I never have to worry about a bad hair day with all the hats I get to wear during a single day—writer, researcher, and even occasionally project manager!

Introducing Our Newest Team Member – Dan Galan

My name is Dan – a creative thinker and visual storyteller. I am also the newest member here at Delightful Communications. As the Visual Design Specialist, I help the team bring strategies and stories to life visually, and I couldn’t be more thrilled to be in this role.

How to Build Trust with Effective Leadership Communications

In moments of hardship, people turn towards people, not brands. While only 50% of people trust brands to start, 83% of people trust the opinions of other individuals, according to research from Nielson, and this has never proven more evident than now.

39% of individuals think corporations could do more to put the welfare of their customers above their own profits so, in moments like these, leaders of all industries and company sizes must have communications strategies readied to help show humanity and build trust during these times.

Why Outsourcing your Executive Social Media and Leadership Branding is Worth It

 

At Delightful Communications we have been working alongside an array of high-tech industry executives since 2012 and have seen firsthand the impact that strategic executive communications & leadership branding can make toward furthering personal and corporate goals.

In that time, we’ve helped many leaders and (often) their communications managers define, establish and elevate their executive online presence and credibility, expand their customer network, attract new professional opportunities, and strengthen all-important brand trust.

How to Make Your LinkedIn Profile Photo Public to Everyone

How to Make Your LinkedIn Profile Photo Public

Here at Delightful, we’ve helped hundreds of executives and leaders become more discoverable, shareable, and memorable through our personal branding program – and during our audit process, there’s one simple mistake we see time and time again:

A hidden profile picture on LinkedIn that is not public for all to see.

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