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Introducing our newest team member – Nathan Pfeifer

Delightful employee with bridge in background

After 8+ years in the world of online advertising, working at both Microsoft and AOL (Oath), I would like to introduce myself as the newest member of the Delightful Communications team.

As a Digital Marketing Specialist, I employ several skills I have gained over the years: Establishing relationships, operationalizing workflow, and providing laser-focus to customer needs. I believe in treating the customer with respect, going above and beyond and ALWAYS looking to surprise and delight.

5 Personal Branding Mistakes You Could Be Making

Personal Branding and the ideas behind developing your personal brand are increasingly talked about and written about here on the internet. However, personal branding is more than a fad, and we’ve discussed the importance of it here at Delightful for years.

While more and more people are focusing on their personal brands, there are several key mistakes that can happen. These mistakes can be detrimental to the success you’ll have in growing your personal brand.

Introducing Our Newest Team Member – Deepika Shetty

With over five years of experience in the field of Media and Communications, I am here at Delightful Communications to use my skills to create content that will help my target audience take necessary actions to reach their end goal. My positive attitude, dedication to work and ownership mentality are some of the traits that have helped me gain success in my previous roles and I am confident that these traits will help me be successful as a Digital Marketing Specialist.

Why brands need to be using Instagram stories

When Instagram launched the Instagram stories feature in 2016, a steady new stream of off-the-cuff, more everyday content began surfacing on the platform. A loose version of Snapchat, Stories allowed users to showcase more of their lives without it having to be permanently on their page. Hosted right at the top of the main feed, users can scroll to find a specific story to watch, or simply start with the first user visible and watch until the decide to swipe out of stories.

Delightful Wins Another Marketing Award for IoT in Action with Microsoft Event Campaign

They say lightning doesn’t strike twice, which is why we thought THREE times about submitting another campaign to the Content Marketing Institute Awards after our Majestic in Space win last year. Are we good enough for another award, we thought? Have we really done anything to match 3D printing the internet on the International Space Station, we pondered?

After much cogitation, we submitted an entry anyway.

So, imagine our utter joy when we were notified late last week that the work we have been doing with Microsoft on the IoT in Action event series has been so well regarded that we’ve won an industry gong from the CMI for the Best Integrated Corporate Event (in-person)/Digital Content Strategy

CMI Award Winner

Banned Ads: Restricted Ad Types for Search and Social Media

We all know paid advertising is an effective and efficient way to reach our online audiences. A lesser-known fact is that digital advertising is not available to everyone. Some types of advertising are banned based on government ad regulations, and other ads are banned on specific platforms. Here are some of the latest changes in online advertising.

Meet Melissa – Our New Delightful Team Member

As a new member of the Delightful Team, I am ecstatic to bring my marketing savvy and passion for storytelling to my new role of Digital Marketing Specialist.

I employ my organizational skills, creative flair, and analytical curiosity to support client initiatives. And whether I’m crafting copy that drives audiences to act or helping monitor, analyze, and report on the performance of marketing campaigns, one thing is always certain: I believe in putting the customer experience first.

9 Social Media Tools to Help Make Personal Branding Easier For You

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start? There are social media tools that can help!

Here are 9 cost-efficient social media software and platforms that we recommend to help make your personal branding efforts easier.

Sharing Our Delightful Guiding Principles – Values for Life and Work

While we have many combined years of industry experience, Delightful Communications itself is a newer company. Founded in 2012, I started the company to help businesses capitalize on continually emerging trends in marketing and PR like social media, influencer marketing, employee advocacy, content marketing and personal branding.

Delightful Communications Principles
Understanding that while our primary medium of communication may be digital, our focus on business has always made clear that true success depends not just on digital pixels, but also on people.

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