Digital Strategy Archive

5 Personal Branding Resolutions for the New Year (Or Anytime Really)

5 Personal Branding Resolutions for the New Year

New years can be a great time to check in with your personal branding efforts. New Year’s Resolutions can be polarizing. Some people swear by them, other’s hate them, others could care less. So, if you love new years resolutions, here are some tips to check in with your branding efforts. But if you hate new years resolutions, it’s still a great time to check in. Plus, these tips can really be applied at any time of the year. So, let’s get into it, shall we?

Social Media Trends To Watch For in 2019 with SEMrush

Last week, I had the chance to speak during a SEMrush webinar all about the social media trends to watch for in 2019. I joined the ranks of a superb group of experts, Ashley Ward, Akvile DeFazio, and Gavin Bell.

As 2018 ramps down, it’s important to begin to look toward the new year and prepare for what’s to come. The social media landscape is constantly evolving, and it’s important to stay on top of trends and prepare for what’s to come. 

Banned Ads: Restricted Ad Types for Search and Social Media

We all know paid advertising is an effective and efficient way to reach our online audiences. A lesser-known fact is that digital advertising is not available to everyone. Some types of advertising are banned based on government ad regulations, and other ads are banned on specific platforms. Here are some of the latest changes in online advertising.

Brands Gone Wild – Consumer Brands Using Humor to Crack Up Customers

Consumer brands are livening up their social strategy by taking the humor up a notch. While this isn’t a new tactic by any means, some brands have started using social media to find their inner stand-up comics.

Brands like Taco Bell and Domino’s have been garnering attention for their sassy presence in the past 5 years or so. The level of humor used has been steadily increasing with various brands implementing the tactics highlighted below in a variety of ways. From all-out sass to casual jokes, there are certainly different levels of risk involved as well. But there are also benefits with some efforts even garnering media attention, like last year when Wendy’s capitalized on a social copy error on the McDonald’s Twitter handle.

Embracing Facebook’s New Newsfeed for Business

We all know the sky has fallen as the wails and cries of marketers everywhere announced Facebook’s de-prioritization of business news in mid-January. The group has emphasized a new focus on news from friends and family. Organic Facebook posts have long been a way for business small and large to affordably reach their audience. In the case of many small businesses, that has been the only way they engage online with their audience. Budgets have been tossed out the window and strategy has been re-plotted at a faster rate than Twitter’s #280.

Employee Advocacy – How to Increase Your Content Visibility & Engagement

All digital marketers want to increase content visibility. All brands want to increase awareness that leads to trust and conversions—the basics of the business marketing. The trick is finding a competitive and cost-effective way to amplify this brand content. One of the ways to increase this visibility is with employee advocacy. It’s essentially free. People you already pay take a moment to share your new content, increasing visibility, and organic reach. And the commentary on this content is from experts too, as employees have the most detailed knowledge of your brand and its features.

Employee advocacy increases content visibility

Infographic: Your Personal Branding Strategy In 10 Steps

We’ve received tons of positive feedback since the launch of our latest eBook: Introduction to Personal Branding: 10 Steps Toward a New Professional You, which is also live now on Audible and iTunes as an audio book!

Personal-Branding-Infographic

We are thrilled that the book has helped our readers to start paying more attention to their personal brand and more importantly, actually making plans and taking action to improve their personal brand and be more discoverable, shareable and memorable:

“This is by far the most-bookmarked book (per page-capita) on my Kindle today. I’ve already set up a site, paid attention to image names, tweaked my LinkedIn profile, and more based on Mel’s tips.” – S. Weise

A Delightful approach to event marketing: achieve more with content and social media

The Autumn event season is upon us, and the Delightful team is attending and supporting client events around the globe. We love the opportunity to work with companies to amplify and extend the impact of their event marketing through social media and video.

Delightful's_approach_to_event_amplification

Event amplification allows clients to get more from the significant investment they make in event sponsorship and attendance. It brings the valuable content shared at an event to a larger audience, optimizing it for people “outside the room”.

It also helps to increase the visibility of the personal brands of the leaders and speakers that travel sometimes vast distances to stand on stage and impart their knowledge.

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