Digital Strategy Archive

Delightful Wins Microsoft Supplier Award for Trailblazing Innovation and Creativity

Just a quick note sharing a photo of the BEAUTIFUL award our team won at the Microsoft Supplier Prestige Awards Ceremony in the Trailblazer: Innovation and Creativity category.

We were thrilled to be shortlisted for our work across Microsoft helping various teams and priorities be more discoverable, shareable, and memorable through the influencer marketing and creator programs we have established over the years.

Microsoft recognized us (40 employees) and PWC (300K employees) as joint winners for the prize about which they said:

This award recognizes thought leaders who are driving next-generation concepts through discovery, Big Ideas, and innovative solutions – those who lead others to think deeper, push further, and embrace disruption. 

The Microsoft events team did an awesome job on the virtual ceremony and we especially loved the suspense Mitra Azizirad created when handing out the award to TWO recipients.

Huge kudos to the cast of many Delightful employees who worked on the programs over the past year, and looking forward to doing more of the same in Microsoft’s next fiscal year FY23!

Onwards and upwards!

Mel Carson – Founder and CEO at Delightful Communications

Marketing Metrics that Matter: How to Plan, Measure, and Interpret Campaign Impact

What’s a story without an outcome? What if Cinderella ended when she ran out at the stroke of midnight? Or Jack never climbed the beanstalk?

In today’s world of thought leadership and storytelling—where we focus on landing impactful narratives and building consistent brands—we are telling an incomplete story for our business if we don’t tie it to purposeful marketing metrics.

Yes, it’s amazing if we create and deliver a truly impactful brand campaign with a story that moves people to act. But if we can’t show this effort impacted the business in a meaningful way: did it even happen?

And how will you get leadership buy-in and budget for the next big idea if you’re unable to demonstrate business value now?

4 takeaways for successful global marketing campaigns

“Celebrate Uniqueness” is one of our Delightful principles. With a company culture that encourages inclusivity and diversity, I get the privilege of working with amazing colleagues and clients from different cultures to develop and execute global marketing campaigns.

As someone who grew up in China and now works in the U.S., I’ve been able to see how globalization is bringing different people together to find common ground, but also to realize how huge the difference can be from culture to culture, which is even more prominent in the marketing world.

In this article, I wanted to share with you my biggest takeaways regarding how to develop and keep a global mindset that will help you do cross-cultural and global marketing right.

5 Personal Branding Resolutions for the New Year (Or Anytime Really)

5 Personal Branding Resolutions for the New Year

New years can be a great time to check in with your personal branding efforts. New Year’s Resolutions can be polarizing. Some people swear by them, other’s hate them, others could care less. So, if you love new years resolutions, here are some tips to check in with your branding efforts. But if you hate new years resolutions, it’s still a great time to check in. Plus, these tips can really be applied at any time of the year. So, let’s get into it, shall we?

Social Media Trends To Watch For in 2019 with SEMrush

Last week, I had the chance to speak during a SEMrush webinar all about the social media trends to watch for in 2019. I joined the ranks of a superb group of experts, Ashley Ward, Akvile DeFazio, and Gavin Bell.

As 2018 ramps down, it’s important to begin to look toward the new year and prepare for what’s to come. The social media landscape is constantly evolving, and it’s important to stay on top of trends and prepare for what’s to come. 

Banned Ads: Restricted Ad Types for Search and Social Media

We all know paid advertising is an effective and efficient way to reach our online audiences. A lesser-known fact is that digital advertising is not available to everyone. Some types of advertising are banned based on government ad regulations, and other ads are banned on specific platforms. Here are some of the latest changes in online advertising.

Brands Gone Wild – Consumer Brands Using Humor to Crack Up Customers

Consumer brands are livening up their social strategy by taking the humor up a notch. While this isn’t a new tactic by any means, some brands have started using social media to find their inner stand-up comics.

Brands like Taco Bell and Domino’s have been garnering attention for their sassy presence in the past 5 years or so. The level of humor used has been steadily increasing with various brands implementing the tactics highlighted below in a variety of ways. From all-out sass to casual jokes, there are certainly different levels of risk involved as well. But there are also benefits with some efforts even garnering media attention, like last year when Wendy’s capitalized on a social copy error on the McDonald’s Twitter handle.

Embracing Facebook’s New Newsfeed for Business

We all know the sky has fallen as the wails and cries of marketers everywhere announced Facebook’s de-prioritization of business news in mid-January. The group has emphasized a new focus on news from friends and family. Organic Facebook posts have long been a way for business small and large to affordably reach their audience. In the case of many small businesses, that has been the only way they engage online with their audience. Budgets have been tossed out the window and strategy has been re-plotted at a faster rate than Twitter’s #280.

Employee Advocacy – How to Increase Your Content Visibility & Engagement

All digital marketers want to increase content visibility. All brands want to increase awareness that leads to trust and conversions—the basics of the business marketing. The trick is finding a competitive and cost-effective way to amplify this brand content. One of the ways to increase this visibility is with employee advocacy. It’s essentially free. People you already pay take a moment to share your new content, increasing visibility, and organic reach. And the commentary on this content is from experts too, as employees have the most detailed knowledge of your brand and its features.

Employee advocacy increases content visibility

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