Social marketing is increasingly raising companies’ attention as an integrated marketing channel to the business. According to the CMO survey in 2014, Social media spending of marketing budgets is expected to increase 128% to 21.4% in the next five years.
However, many social marketers are still struggling to demonstrate the value of social marketing. Although tons of new social marketing analytics tools are emerging, measuring ROI is still the number one challenge for marketers, according to the 2015 Social Media Marketing Trends Survey by Simply Measured and TrustRadius.
A webinar with Kevin Shively, Sr. Content Marketing Manager at Simply Measured, and Megan Headley, Research Director at TrustRadius, discussed the challenges social markers are facing and provided some insightful tips on what they can do about the challenges.
Here are our top learnings from the webinar on how to make the most out of social marketing and demonstrate its value:
Set Right Goals and Metrics
Why are you using social media? This should be the very first question you ask before setting up the social marketing strategy as it’s crucial for defining the value of any social programs.