Digital Strategy Archive

Best Employee Advocacy Platforms to Help You Build An Engaging Program

At Delightful, we believe that brilliant brands are built through people, not just pixels. Compared to branded messages, research shows that people’s words are more likely to be trusted.

Employee advocacy

As one of our clients from Microsoft, Geoffrey Colon, the author of Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal, expressed in his recent LinkedIn article, brands will continue to be ignored while the influencers you pay may run into the same issues of all paid endorsements. It’s really time to pay attention to your employees who can be the most transparent, authentic, and trustworthy advocates for your brand.

How to Create a Media List for PR Outreach Using Majestic.com

Media List

If you’re in the business of building media lists for PR outreach, you may use an established database from a company like Cision or PRNewswire.

While those tools are an excellent resource, they can be expensive, so we’ve put together a video for Majestic.com (I’m their US Brand Ambassador) to show how you can use link data to figure out who is writing about what AND know how influential and authoritative they are as a writer or publication.

Shift in Social Media KPIs? Capitalize on the Metrics That Work!

A shift has occurred in Social Media KPIs (Key Performance Indicators). While we love audience growth, we are really working to increase engagement. We don’t just want likes, we want shares. Promotional messages have become routine, meaning focus is put on response rate and time.

So, what kind of customer data should we be concentrating on for improvement?

Social Media KPIs

With some data and insights from bitly’s collaborative Ebook How to Improve Social Metrics That Actually Matter, let’s get started!

Video: All About Branding Strategies and Tactics – SEMPO Panel Event

A couple of back, I was invited to join a virtual event – All About Branding – to share some insights with the SEMPO community.

The discussion was brilliantly moderated by Dana Todd, of whom I have been a big fan for years. I learned a lot too from Francine Carb who was on the panel as she has oodles of brand experience from way back.

Watch the video recording or read the recap to find out what we talked about  from monitoring competition and personal branding, to influencer marketing and branding measurement, and a whole lot more…

Hope you enjoy it and let us know if you have anything to add!

Cheers,

@MelCarson

Video: Importance of Analyzing Links for PR – Public Relations Not Page Rank!

At the end of last year, those nice people from Vizion Interactive asked me to have a chat on camera at the Digital Summit in Dallas.

I was at the event in my capacity as Brand Ambassador for Majestic.com, so chose to talk about broadening their audience beyond SEOs and link building and how important links are to the public relations industry.

Are you a PR pro? Are you using link data for competitive analysis and PR planning and reporting?

Watch the video to give you some ideas and inspiration!

Warning! I get a bit passionate towards the end!

Cheers,

@MelCarson

#Podcast: How to Make Your eCommerce Business Stand Out by Creating a Branding Action Plan

Earlier this month, I was invited to share some insights on How to Make eCommerce Business Stand Out by Creating a Branding Action Plan with the listeners of eCommerce Marketing Podcast.

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In the latest episode of the podcast series hosted by Robert Kilonzo, Marketing Experts Reveal Top Strategies to Grow Your Store, I was asked to reveal the secrets of how to make your brand stand out, top mistakes people make with building their brands, and tools to put together a successful branding strategy.

Delightful Communications News: October Recap

October has been a wonderfully busy month with Team Delightful appearing at several digital marketing industry events throughout the US.

At the beginning of the month we were at SMX East in New York with the Bing Ads team and Majestic.com. Watch the wrap-up video we helped produce for Bing and see how much of a blast we had there!

A couple of days later, our founder, Mel Carson, was honored to MC the US Search Awards and shared some insights on Personal Branding at Pubcon. Read an article from Bruce Clay’s team on the personal branding & social strategy advice Mel and his fellow speakers shared on the stage.

We also attended =LIFT, the first annual social media conference by Simply Measured. Here’s the top takeaways from us from that event on social analytics and technologies.

Delightful-Recap

Top 4 Takeaways from Dreamforce 2015 #DF15

A couple of weeks ago, along with more than 150,000 attendees, we were at Dreamforce in downtown San Francisco to learn from numerous amazing keynote speeches, educational sessions, and networking events.

Dreamforce

Salesforce, soon to be the 4th largest software company in the world in 2016 according to its CEO Marc Benioff, presented a mind-blowing event again with guests such as Satya Nadella, Jessica Alba, Susan Wojcicki, etc.

Surrounded by a ton of new technologies and insights over 3 days at Dreamforce, here are some of our biggest takeaways on digital marketing from the event:

The Marketing Cloud is Becoming More Intelligent & Predictive

According to Marc Benioff, the cloud computing market will be worth 270 billion dollars in 2020, so we looked forward to the Salesforce Marketing Cloud session where CEO, Scott McCorkle, kicked off the their keynote with a bunch of big brands on stage telling compelling stories of how personalization and predictive analytics were driving incredible results in engagement and ROI from their target audiences.

4 Marketing Lessons Businesses Can Learn from a House Remodel

We recently remodeled our house in Seattle. It was quite a large job which included replacing the roof, furnace, windows, doors, floors, and adding a new kitchen and bathroom.

In all we needed 8 specialist contractors to do the work and we needed it done quickly. While early summer is not the best time to request bids as it’s a busy time in the lives of contractors, I was amazed by some of these businesses lack of communication and marketing skills.

Channeling my frustration into some lessons learned, here are 4 of my takeaways from an experience that EVENTUALLY has helped us renovate a home we love living in.

4 marketing lessons

Establish a Response Protocol

When emailing in requests for bids I’d like to think I was pretty thorough with the ask. I’d detail what we needed doing and within what timeframe, and wait patiently for an answer. Sometimes there would be none, sometimes it would take days and sometimes someone called or emailed within 24 hours.

Why & How You Should Start an Influencer Marketing Program – New e-book from Linkdex & Momentology

In the information age, we are all influenced by the inexhaustible flow of digital media, content, and messages.

All of the time.

The Internet makes it more difficult for brands to manage their online reputation and consumer sentiment because they themselves are not the main source of their own message anymore.

Brands are simply not as authoritative as they used to be:

  • Fewer than 10% of shoppers actually visit manufacturer websites when researching a purchase.
  • 90% of consumers trust peer recommendations while just 33% trust ads.
  • 43% of people say they turn to blogs when they are looking for inspiration.
  • 48% of consumers discovered new brands and products, mostly while browsing content online.

(From Influence Now)

So who are sending out the messages that actually influence your consumers? How can you find them in order to build healthy relationships? Should you start an influencer program or campaign in the first place?

A recent e-book >> Influence Now by Linkdex and Momentology answers all these questions for you.

Influence Now

Mel Carson, Delightful’s Founder, has shared his thoughts in the book on what makes a successful influencer.

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