Social Media Archive

Delightful Wins Drum Social Media Award for Microsoft Excel

Winning an award for your hard work is always a pleasure, but to receive recognition towards the end of the year, just short of the holidays, has added extra bang to our festive crackers.

Last week we became the proud recipients of The Drum Social Media Award for Best Use of User-Generated Content for our work with Microsoft and the Excel Creator program.

Read more: Delightful Wins Drum Social Media Award for Microsoft Excel

I have outlined the entry below, but really this post is a shout-out to our incredible team who have worked so hard on this project:

  • Bianca Hu and Amber Martin for guidance and strategic oversight
  • Wayne Pua for splendid all-up leadership of the program
  • Guillermo Garcia for meticulous research and analytics
  • Hunter Hill for creative video and design materials
  • Eric Fetters-Walp for engaging copywriting
  • Chelsea Slocum for writing the winning award entry

Huge thanks too to Cuong Pham from Microsoft for believing in our team and the program and for being such a delightful client and partner on this project!

The Winning Entry – Public

Microsoft Excel has been a mainstay in the business application world since 1987, and its engineers are releasing new product features, hacks, and innovative ways to use Excel all the time. Delightful Communications was asked to position Excel as a fun, productive solution while reaching new, relevant audiences and driving amplified awareness across social media platforms. We did this by building an Excel Creator community of global experts who were already leveraging Excel as a tentpole in their own social strategy. These individuals were releasing content about Excel and making it incredibly easy to digest and engaging for a young, global audience, and we wanted to help them take it to the next level. To do this, we developed a symbiotic relationship with Excel Creators that promoted innovative ideas, highlighted product features, and helped them continue to create that emotional response that Excel can be fun. To date, we are working with 31 Excel Creators representing 16 countries and 6 languages. Excel Creators work with us to hear information live that’s fresh and relevant, and to be on the cutting edge. Reciprocally, we have an opportunity to highlight key features that are targeted based on what Microsoft wants people to know about. The end result is amazing, original user-generated content published by a robust community of global Excel Creators that are invested in learning about the latest Excel product innovations and driving awareness throughout their own user bases

Well done to all the award winners and those nominated. We thought the fine folks at The Drum did a great job with these awards and we look forward to sharing our great work with them next year.

Cheers, Mel Carson – Founder & CEO at Delightful Communications

Social Media Trends To Watch For in 2019 with SEMrush

Last week, I had the chance to speak during a SEMrush webinar all about the social media trends to watch for in 2019. I joined the ranks of a superb group of experts, Ashley Ward, Akvile DeFazio, and Gavin Bell.

As 2018 ramps down, it’s important to begin to look toward the new year and prepare for what’s to come. The social media landscape is constantly evolving, and it’s important to stay on top of trends and prepare for what’s to come. 

Why brands need to be using Instagram stories

When Instagram launched the Instagram stories feature in 2016, a steady new stream of off-the-cuff, more everyday content began surfacing on the platform. A loose version of Snapchat, Stories allowed users to showcase more of their lives without it having to be permanently on their page. Hosted right at the top of the main feed, users can scroll to find a specific story to watch, or simply start with the first user visible and watch until the decide to swipe out of stories.

Banned Ads: Restricted Ad Types for Search and Social Media

We all know paid advertising is an effective and efficient way to reach our online audiences. A lesser-known fact is that digital advertising is not available to everyone. Some types of advertising are banned based on government ad regulations, and other ads are banned on specific platforms. Here are some of the latest changes in online advertising.

9 Social Media Tools to Help Make Personal Branding Easier For You

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start? There are social media tools that can help!

Here are 9 cost-efficient social media software and platforms that we recommend to help make your personal branding efforts easier.

Brands Gone Wild – Consumer Brands Using Humor to Crack Up Customers

Consumer brands are livening up their social strategy by taking the humor up a notch. While this isn’t a new tactic by any means, some brands have started using social media to find their inner stand-up comics.

Brands like Taco Bell and Domino’s have been garnering attention for their sassy presence in the past 5 years or so. The level of humor used has been steadily increasing with various brands implementing the tactics highlighted below in a variety of ways. From all-out sass to casual jokes, there are certainly different levels of risk involved as well. But there are also benefits with some efforts even garnering media attention, like last year when Wendy’s capitalized on a social copy error on the McDonald’s Twitter handle.

Embracing Facebook’s New Newsfeed for Business

We all know the sky has fallen as the wails and cries of marketers everywhere announced Facebook’s de-prioritization of business news in mid-January. The group has emphasized a new focus on news from friends and family. Organic Facebook posts have long been a way for business small and large to affordably reach their audience. In the case of many small businesses, that has been the only way they engage online with their audience. Budgets have been tossed out the window and strategy has been re-plotted at a faster rate than Twitter’s #280.

3 Social Media Design Tools for the Busy Marketer

If there’s one thing we could all agree we need more of most as marketers, it would be time. More time to devote to the smaller details of campaigns that are important, more time to sift through data to find the best performing content, more time to design compelling and engaging blog posts.

Who doesn’t want more time?

Unfortunately, there will always be only 24 hours in a day and hopefully, not all those hours are being spent on your marketing campaigns. However, you can learn to maximize the time you have and save time where you can.

designer at laptop

A 5 Minute Guide to Instagram Stories

Instagram is a platform here to stay. Yet, many people don’t know how to use Instagram Stories to it’s fullest potential.

According to CNBC, Instagram now has 800 million monthly users and 500 million daily users. Those numbers have jumped 160% over the past year since the launch of Instagram stories, the feature that allows users to post stories that last just 24 hours. This feature clearly benefits and entices daily use; don’t forget to check Instagram, that content only lasts 24 hours!

The social media FOMO clicks in and you open the app.

5 minute guide to instagram stories

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