Social Media Archive

Why brands need to be using Instagram stories

When Instagram launched the Instagram stories feature in 2016, a steady new stream of off-the-cuff, more everyday content began surfacing on the platform. A loose version of Snapchat, Stories allowed users to showcase more of their lives without it having to be permanently on their page. Hosted right at the top of the main feed, users can scroll to find a specific story to watch, or simply start with the first user visible and watch until the decide to swipe out of stories.

Banned Ads: Restricted Ad Types for Search and Social Media

We all know paid advertising is an effective and efficient way to reach our online audiences. A lesser-known fact is that digital advertising is not available to everyone. Some types of advertising are banned based on government ad regulations, and other ads are banned on specific platforms. Here are some of the latest changes in online advertising.

9 Social Media Tools to Help Make Personal Branding Easier For You

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start? There are social media tools that can help!

Here are 9 cost-efficient social media software and platforms that we recommend to help make your personal branding efforts easier.

Brands Gone Wild – Consumer Brands Using Humor to Crack Up Customers

Consumer brands are livening up their social strategy by taking the humor up a notch. While this isn’t a new tactic by any means, some brands have started using social media to find their inner stand-up comics.

Brands like Taco Bell and Domino’s have been garnering attention for their sassy presence in the past 5 years or so. The level of humor used has been steadily increasing with various brands implementing the tactics highlighted below in a variety of ways. From all-out sass to casual jokes, there are certainly different levels of risk involved as well. But there are also benefits with some efforts even garnering media attention, like last year when Wendy’s capitalized on a social copy error on the McDonald’s Twitter handle.

Embracing Facebook’s New Newsfeed for Business

We all know the sky has fallen as the wails and cries of marketers everywhere announced Facebook’s de-prioritization of business news in mid-January. The group has emphasized a new focus on news from friends and family. Organic Facebook posts have long been a way for business small and large to affordably reach their audience. In the case of many small businesses, that has been the only way they engage online with their audience. Budgets have been tossed out the window and strategy has been re-plotted at a faster rate than Twitter’s #280.

3 Social Media Design Tools for the Busy Marketer

If there’s one thing we could all agree we need more of most as marketers, it would be time. More time to devote to the smaller details of campaigns that are important, more time to sift through data to find the best performing content, more time to design compelling and engaging blog posts.

Who doesn’t want more time?

Unfortunately, there will always be only 24 hours in a day and hopefully, not all those hours are being spent on your marketing campaigns. However, you can learn to maximize the time you have and save time where you can.

designer at laptop

A 5 Minute Guide to Instagram Stories

Instagram is a platform here to stay. Yet, many people don’t know how to use Instagram Stories to it’s fullest potential.

According to CNBC, Instagram now has 800 million monthly users and 500 million daily users. Those numbers have jumped 160% over the past year since the launch of Instagram stories, the feature that allows users to post stories that last just 24 hours. This feature clearly benefits and entices daily use; don’t forget to check Instagram, that content only lasts 24 hours!

The social media FOMO clicks in and you open the app.

5 minute guide to instagram stories

A Delightful approach to event marketing: achieve more with content and social media

The Autumn event season is upon us, and the Delightful team is attending and supporting client events around the globe. We love the opportunity to work with companies to amplify and extend the impact of their event marketing through social media and video.

Delightful's_approach_to_event_amplification

Event amplification allows clients to get more from the significant investment they make in event sponsorship and attendance. It brings the valuable content shared at an event to a larger audience, optimizing it for people “outside the room”.

It also helps to increase the visibility of the personal brands of the leaders and speakers that travel sometimes vast distances to stand on stage and impart their knowledge.

Social Media for Personal Branding: Stand Out by Being Social by Design

In the final of 10 installments of our Personal Branding Strategy Series I want to encourage you to use social media for personal branding, to be “social by design”.

I first heard the phrase from Carolyn Everson, my former big boss at Microsoft Advertising and now Head of Global Advertising Solutions at Facebook. Adapted from the industry cry for brands to be “digital by design”, Carolyn’s morphing of the expression is the perfect discipline for the busy professional of today.

Social_media_for_personal_branding

 

Here are a few ideas of what it means to be “social by design”:

Getting your social infrastructure right

I talk about it in detail in the post on How to Optimize Your Personal Brand Online, but this is about making sure your social profiles  – LinkedIn, Twitter, Facebook, Instagram etc. – are set up properly so you’re half way to success. Your profiles need to be discoverable, they need to have the right security settings activated and it needs to be easy for someone to interact with you, understand immediately what you are about, and share whatever you are trying to get out there.

Page 1 of 512345
Ready to be Delighted?
Let's get started