Delightful Conversations Archive

Sharing Our Delightful Guiding Principles – Values for Life and Work

While we have many combined years of industry experience, Delightful Communications itself is a newer company. Founded in 2012, I started the company to help businesses capitalize on continually emerging trends in marketing and PR like social media, influencer marketing, employee advocacy, content marketing and personal branding.

Delightful Communications Principles
Understanding that while our primary medium of communication may be digital, our focus on business has always made clear that true success depends not just on digital pixels, but also on people.

A Holiday Gift Guide to Delight Your Favorite Digital Marketer

Winter is a time of celebration and friends and family often exchange gifts. No matter what holidays you celebrate, holiday shopping lists can be difficult as you search for the perfect fit for everyone. That difficulty increases with those up-to-date techy friends—and that includes those delightful digital marketers in your lives.

Not to worry, we’ve got you covered here at Delightful. Check out some of our favorite gifts for digital marketers, online content experts, and search engine aficionados. Find yourself the perfect present, or pass this list along to your loved ones.

Branding Mistakes: How to Own Them and Take Responsibility

Developing your personal brand and sharing your story is wonderful when things are going well, but what happens when things go wrong? Perhaps your career was affected by a colleague’s gossip or your stellar product launch was closer to a fiery inferno. Your Amazon seller reviews come back not only poor but also mocking. Maybe your personal information got shared publicly, or disaster strikes and your service is disrupted.

It’s not a matter of if something bad will happen, but when. How you handle these troubles can be a tipping point that makes or breaks your brand. In the face of adversity, here are some things to remember.

Owning Your Mistakes

An excuse is not equivalent to an explanation—and no one wants to hear it. Describe what happened and own the error. Don’t pass the blame along to a third party. By admitting that a mistake was made you demonstrate honesty and integrity. You may be surprised at just how empathetic your audience may be towards human error.

Future of Virtual and Mixed Reality and Marketing with Robert Scoble

When I started my career at Microsoft over a decade ago, my colleague at the time, Carolyn Miller, suggested I read a book about blogging called “Naked Conversations” by Robert Scoble and Shel Israel.

Robert Scoble Virtual Reality

I can safely say that book changed my life.

My initial role at Microsoft was as a Pan-European Search Specialist helping to launch Microsoft adCenter (now Bing Ads) but after a while, I was tapped up for a community role to help advertisers “help themselves” by creating and disseminating useful content on blogs and forums.

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