Events Archive

A Delightful approach to event marketing: achieve more with content and social media

The Autumn event season is upon us, and the Delightful team is attending and supporting client events around the globe. We love the opportunity to work with companies to amplify and extend the impact of their event marketing through social media and video.

Delightful's_approach_to_event_amplification

Event amplification allows clients to get more from the significant investment they make in event sponsorship and attendance. It brings the valuable content shared at an event to a larger audience, optimizing it for people “outside the room”.

It also helps to increase the visibility of the personal brands of the leaders and speakers that travel sometimes vast distances to stand on stage and impart their knowledge.

Personal Branding Keynote at SLCSEM Digital Marketing Conference

We’re delighted to let our readers know that the fine people at SLCSEM have asked me to deliver the keynote speech on the second morning of their digital marketing conference which will be held at Megaplex Theatres – Jordan Commons on 14th and 15th of September 2017.

I’ll be speaking on the importance of and how to build your personal brand and 300 lucky people will receive a free copy of my book: Introduction to Personal Branding: 10 Steps Toward a New Professional You

slcsemdmc2017

Buy your tickets here! And I hope to see you there!

Cheers,

@MelCarson – Founder of Delightful

Personal Brand Lab Workshop in Seattle – A Personal Story

In January 2017, I officially joined the Delightful Communications team.

For the previous 11 years, I worked at Microsoft in Learning and Development. During that time, I had a variety of roles; from team coordinator to learning and development specialist to finally a program manager for our flagship sales training program – Pitch Perfect.

I was successful in navigating through the learning team at Microsoft by having established a reputation for being consistent, driven and, ultimately, for getting things done.

I didn’t realize it at the time, but this was my personal brand and it opened doors and new opportunities for me within my team.  But, while that was great, it didn’t really extend beyond my immediate network and I was ready for a change.

Over the past three months with Delightful – I have been primarily focused on our Personal Branding program.  We offer a variety of services to help individuals and teams apply marketing principles and strategies to successfully brand themselves.

The benefits are both to the company and the individual.

Social Media in 2017: Data Insights + Being Human = Wins Your Customers in Their Moments

Last month, I had the pleasure of attending the first ever Sysomos Summit in Raleigh, NC. The summit was full of beneficial sessions, and I was thrilled to have the chance to learn from industry leaders at Coca-Cola, Facebook, Google, etc. on the current state, and the future of social media marketing.

Sysomos Social Media 2017

Peter Heffring, CEO of Sysomos, kicked off the summit by addressing the challenge all marketers are facing in nowadays. With 2 million news articles published and 5 billion posts shared on Facebook per day, not only are customers are overwhelmed, but also marketers. Peter used an excellent analogy to describe the situation – a lot of us are stuck in the hunter/gatherer mode, in which we, as marketers, are collecting a huge amount of data, but are not turning them into insight that will help us take further action.

A recent study from Microsoft shows that human attention span is now 8 seconds, shorter than goldfish! So how can marketers get themselves out of the hunter/gatherer mode and take action to win customers’ attention?

By reviewing the huge pile of notes I took during the summit, my conclusion is that:

Data Insights + Being Human = Wins Your Customers in Their Moments

Talking Digital and Social at BABC Pre-Election Breakfast Discussion in Seattle

Next week I’ll be joining an illustrious panel to discuss the US election and I have been asked to talk specifically about how digital and social media is affecting the potential outcome.

I wrote about it a bit more in this article: BABC Pre-Election Breakfast Discussion in Seattle on my personal blog but thought our Delightful followers would like to know in case you’re in Seattle next week!

Register here: Pre-Election Breakfast BABC

Hope to see you there!

Mel

Personal Branding Workshop in Portland for SEMPDX Crew

SEMPDKWe’re delighted to announce those wonderful people at SEMPDX (Portland’s incredibly smart and vibrant digital marketing community) have invited me to speak at an event next month on personal branding.

I’ll be traveling down on the 13th September to deliver this talk which will have some workshop-style interactivity:

Discoverable, Shareable and Memorable: How to Discover and Define Your Personal Brand to Compete Effectively in the New World of Work”

Mel Carson to Deliver Art of Personal Branding Keynote at Seattle Business Tradeshow

We’re thrilled to announce I’ll be delivering the keynote speech at this year’s Seattle Business Tradeshow on Wednesday 8th June 2016.

Seattle Business Tradeshow

We’re big fans of the Seattle Chamber of Commerce and the incredible work they do here in the Puget Sound Area.

To be invited to address the delegates and exhibitors before the tradeshow floor opens is a tremendous honor, and I’m determined to make my talk informative, engaging, entertaining and, above all, actionable!

Here’s the title and what people can expect to take away from my speech:

The Art of Personal Branding: How to Stand Up & Stand Out in Business

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