A few weeks ago I was lucky enough to grace the stage at the Brighton Dome in the South of England at the fabulous #BrightonSEO conference.
The conference organizer – the hugely talented and affable Kelvin Newman – had taken a punt on me doing a talk on Personal Branding, a subject not regularly heard about from the stage of major digital marketing conferences.
A couple of back, I was invited to join a virtual event – All About Branding – to share some insights with the SEMPO community.
The discussion was brilliantly moderated by Dana Todd, of whom I have been a big fan for years. I learned a lot too from Francine Carb who was on the panel as she has oodles of brand experience from way back.
Watch the video recording or read the recap to find out what we talked about from monitoring competition and personal branding, to influencer marketing and branding measurement, and a whole lot more…
Hope you enjoy it and let us know if you have anything to add!
Cheers,
At the end of last year, those nice people from Vizion Interactive asked me to have a chat on camera at the Digital Summit in Dallas.
I was at the event in my capacity as Brand Ambassador for Majestic.com, so chose to talk about broadening their audience beyond SEOs and link building and how important links are to the public relations industry.
Are you a PR pro? Are you using link data for competitive analysis and PR planning and reporting?
Watch the video to give you some ideas and inspiration!
Warning! I get a bit passionate towards the end!
Cheers,
We’re delighted to announce that we are teaming up with Third Door Media, the organizers of the global SMX digital marketing events, to present the inaugural Personal Brand Lab Workshop at SMX West in San Jose on 29th February 2016.
The explosion in use of digital and social media has created an amazing opportunity for professionals to build an outstanding personal brand so, in response to client demand, the Personal Brand Lab workshop aims to help the attendees understand how to establish themselves as experts and thought-leaders in their niche via digital channels as well as in-person strategies and tactics.
The Personal Brand Lab is designed for C-suite executives, business owners, HR & training managers, PR & executive communications managers, marketers and digital marketing practitioners who want their expertise and experience to be more discoverable, shareable and memorable.
Highlights and takeaways from this personal branding workshop include:
Register for the Workshop Here
For more information on the workshop or Delightful’s Personal Branding Services contact us through our contact form.
Cheers,
Mel Carson – Founder and Principal Strategist
Next week I will be sharing some thoughts and ideas at a virtual event held by the SEMPO Education Committee – Google+ Hangout: All About Branding.
Earlier this month, I was invited to share some insights on How to Make eCommerce Business Stand Out by Creating a Branding Action Plan with the listeners of eCommerce Marketing Podcast.
In the latest episode of the podcast series hosted by Robert Kilonzo, Marketing Experts Reveal Top Strategies to Grow Your Store, I was asked to reveal the secrets of how to make your brand stand out, top mistakes people make with building their brands, and tools to put together a successful branding strategy.
Last week, Simply Measured, one of the leading social media analytics companies out there, hosted their first annual conference =LIFT in Seattle. The 1-day conference provided marketers with a lot of insight on the latest industry trends, benchmarks, and best practices on social media marketing.
The keynote speech delivered by Nate Elliott, VP & Principal Analyst Serving B2C Marketing Professionals at Forrester Research, was a great kick-off of the event. We were so impressed by the data and insights from his talk we wanted to share them with you.
Technology and Measurement are the Biggest Challenges for Social Media Marketers
Social media is bigger than ever before. From 2014, both agency fees for social media and social media advertising spend have been increasing and will continue to increase. About 9.6 billion dollars will be spent on social media in 2015 as Forrester predicts.
(Slide credit: Nate Elliot from Forrester at =LIFT)
At Pubcon in Las Vegas earlier this month, our Founder, Mel Carson, shared some actionable insights on Personal Branding and Social Media Strategies together with Mark Traphagen, Senior Director of Online Digital Marketing at Stone Temple Consulting, and Matt Craine, a Brand Strategist at Craine Consulting.
Here’s the presentation Mel had a blast when sharing with the marketers.
Hopefully you will glean some helpful tips from it…
A couple of weeks ago, along with more than 150,000 attendees, we were at Dreamforce in downtown San Francisco to learn from numerous amazing keynote speeches, educational sessions, and networking events.
Salesforce, soon to be the 4th largest software company in the world in 2016 according to its CEO Marc Benioff, presented a mind-blowing event again with guests such as Satya Nadella, Jessica Alba, Susan Wojcicki, etc.
Surrounded by a ton of new technologies and insights over 3 days at Dreamforce, here are some of our biggest takeaways on digital marketing from the event:
The Marketing Cloud is Becoming More Intelligent & Predictive
According to Marc Benioff, the cloud computing market will be worth 270 billion dollars in 2020, so we looked forward to the Salesforce Marketing Cloud session where CEO, Scott McCorkle, kicked off the their keynote with a bunch of big brands on stage telling compelling stories of how personalization and predictive analytics were driving incredible results in engagement and ROI from their target audiences.
Earlier this month, we helped the Bing Ads team create a video of the awesome #JanesOfDigital event that took place at SMX West in San Jose.
The evening mini-seminar slash networking opportunity is the second in an on-going series of get-togethers designed to celebrate women in search and digital marketing.
We partnered with our fabulous editor, Andrew Goddard, at Cherry UK to produce a promo which really captures the atmosphere and buzz surrounding this most excellent occasion.
A particular call out to Sarah Wulf who did an exceptional job as anchor and for asking some great questions, which as you can see, garnered some great answers from the evening’s esteemed panel!
So here is the video. Hope you enjoy…
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Regards,
Mel
