A couple of weeks ago, along with more than 150,000 attendees, we were at Dreamforce in downtown San Francisco to learn from numerous amazing keynote speeches, educational sessions, and networking events.
Salesforce, soon to be the 4th largest software company in the world in 2016 according to its CEO Marc Benioff, presented a mind-blowing event again with guests such as Satya Nadella, Jessica Alba, Susan Wojcicki, etc.
Surrounded by a ton of new technologies and insights over 3 days at Dreamforce, here are some of our biggest takeaways on digital marketing from the event:
The Marketing Cloud is Becoming More Intelligent & Predictive
According to Marc Benioff, the cloud computing market will be worth 270 billion dollars in 2020, so we looked forward to the Salesforce Marketing Cloud session where CEO, Scott McCorkle, kicked off the their keynote with a bunch of big brands on stage telling compelling stories of how personalization and predictive analytics were driving incredible results in engagement and ROI from their target audiences.