When I started Delightful Communications back in 2012, one of the niche services we offered executives was called personal branding. At the time, there was a lot of talk about TRUST in business, and I felt strongly that big companies were missing the mark by not having their leaders more visible at a personal level, building trust and engagement through their own personal brands that also benefited the corporate brands they represented.
In moments of hardship, people turn towards people, not brands. While only 50% of people trust brands to start, 83% of people trust the opinions of other individuals, according to research from Nielson, and this has never proven more evident than now.
39% of individuals think corporations could do more to put the welfare of their customers above their own profits so, in moments like these, leaders of all industries and company sizes must have communications strategies readied to help show humanity and build trust during these times.
At Delightful Communications we have been working alongside an array of high-tech industry executives since 2012 and have seen firsthand the impact that strategic executive communications & leadership branding can make toward furthering personal and corporate goals.
In that time, we’ve helped many leaders and (often) their communications managers define, establish and elevate their executive online presence and credibility, expand their customer network, attract new professional opportunities, and strengthen all-important brand trust.