At Delightful, we believe content marketing and influencer marketing can’t live without each other.
Content can be seen as the currency of most influencer marketing activities and, on the other hand, influencers help amplify content and bring brands the credibility to reach and engage with relevant audience.
However, it’s not easy to find the right influencers to help you create killer content and amplify it. Most influencer marketing tools that can help marketers find influencers evaluate how influential they are based on their social media performance, while the influencers content marketers value the most, are those who write and share not just on social media, but also on their blog and 3rd party publications.
Buzzsumo is the perfect tool to solve this problem for content marketers. By providing powerful content insight, the tool can help marketers find the right influencers to boost their content creation and amplification numbers.