Digital Strategy Archive

A Delightful approach to event marketing: achieve more with content and social media

The Autumn event season is upon us, and the Delightful team is attending and supporting client events around the globe. We love the opportunity to work with companies to amplify and extend the impact of their event marketing through social media and video.

Delightful's_approach_to_event_amplification

Event amplification allows clients to get more from the significant investment they make in event sponsorship and attendance. It brings the valuable content shared at an event to a larger audience, optimizing it for people “outside the room”.

It also helps to increase the visibility of the personal brands of the leaders and speakers that travel sometimes vast distances to stand on stage and impart their knowledge.

4 Marketing Strategies Businesses Can Learn From a House Remodel

We remodeled our house in Seattle a couple of years ago. It was quite a large job which included replacing the roof, furnace, windows, doors, floors, and adding a new kitchen and bathroom. In all we needed 8 specialist contractors to do the work and we needed it done quickly. While early summer is not the best time to request bids as it’s a busy time in the lives of contractors, I was amazed by some of these businesses lack of communication and marketing strategies.

Channeling my frustration into some lessons learned, here are 4 of my takeaways from an experience that EVENTUALLY has helped us renovate a home we love living in.

 

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Social Media for Personal Branding: Stand Out by Being Social by Design

In the final of 10 installments of our Personal Branding Strategy Series I want to encourage you to use social media for personal branding, to be “social by design”.

I first heard the phrase from Carolyn Everson, my former big boss at Microsoft Advertising and now Head of Global Advertising Solutions at Facebook. Adapted from the industry cry for brands to be “digital by design”, Carolyn’s morphing of the expression is the perfect discipline for the busy professional of today.

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Here are a few ideas of what it means to be “social by design”:

Getting your social infrastructure right

I talk about it in detail in the post on How to Optimize Your Personal Brand Online, but this is about making sure your social profiles  – LinkedIn, Twitter, Facebook, Instagram etc. – are set up properly so you’re half way to success. Your profiles need to be discoverable, they need to have the right security settings activated and it needs to be easy for someone to interact with you, understand immediately what you are about, and share whatever you are trying to get out there.

Tell Your Story By Embracing Your Experience

I have a story.

You have a story.

We ALL have a story.

If our personal brand is all about what kind of experience people have with us online and in-person, that experience has a past and we need to embrace it.

Tell_your_story_Delightful_Communications

During a personal branding workshop I delivered last week, we talked about our professional past: what was our educational experience? How did we get into our niche? What were our professional passions? What did we find hard? Where did we want to be in 3 years time from a career perspective?

Interview: Ann Handley on Making Marketing Bigger, Braver, and Bolder

At the Internet Summit in Raleigh, North Carolina, late last year, I had the chance to interview Ann Handley, Chief Content Officer at MarketingProfs, following her delightful keynote speech.

Ann Handley on Content Marketing

In her keynote, she talked about creating marketing that is bigger, braver, and bolder. During our Delightful Conversation, Ann broke down for us what being bigger, braver, and bolder truly means in terms of next steps for your marketing.

Future of Virtual and Mixed Reality and Marketing with Robert Scoble

When I started my career at Microsoft over a decade ago, my colleague at the time, Carolyn Miller, suggested I read a book about blogging called “Naked Conversations” by Robert Scoble and Shel Israel.

Robert Scoble Virtual Reality

I can safely say that book changed my life.

My initial role at Microsoft was as a Pan-European Search Specialist helping to launch Microsoft adCenter (now Bing Ads) but after a while, I was tapped up for a community role to help advertisers “help themselves” by creating and disseminating useful content on blogs and forums.

Video: How to Get Started with Influencer Marketing > Webcertain TV

Earlier this month I was invited onto Webcertain TV to share some thoughts and wisdom on how to get started with influencer marketing.

Influencer-Marketing-WebcertainTV

In this 12 minutes video, we discuss the ins and outs of influencer marketing including how to get started with influencer marketing, how to integrate influencer marketing with your social media and content strategy, how to find and approach influencers online, what influencer marketing technologies are available out there, what to measure and how to align your influencer program with your business goals, and more.

Check it out…

Hello Facebook 360: Everything You Need to Know in One Epic Infographic

2016: Facebook is the first social media to integrate VR in any user daily browsing.

What does that really mean? For the first time, users can easily share 360 photos to Facebook, making content and views more immersive and creative to the masses.

Facebook 360 photo

The best part: taking a photo and sharing it is actually pretty simple!

Confluence: Why You Should Include Influencers to Your Content Marketing Strategy

In a digital world, content is the currency of influence. Obviously, most marketers nowadays are aware of the importance of content marketing: according to recent studies, 93% of B2B marketers use content marketing, and 60% of marketers create at least one piece of content each day.

Confluence-Influencer-Content-Marketing

Along with the explosion of content, marketers are challenged to make their voice heard. That’s why influencers should be a part of your content marketing strategy. Traackr Academy of Influencer Marketing recently brought us a new course, Confluence: The Meeting of Content and Influencer Marketing, to help marketers attract and convert customers by aligning influencer and content strategies.

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