Using social media data for marketing is not “big news” anymore for most marketers. However, are you sure you are taking full advantage of the data you’ve collected?
During a webinar presented by Brandwatch a few weeks ago, we learned some insights about how social media data can let you know more about your audience and help you to optimize your marketing strategy.
Compared to traditional media, the biggest advantage of social media is that it enables marketers to have a conversation with their audience. They can listen to what their audience are talking about, and then send out a better brand message to them at the right time.
Understanding New Trends
Let’s start with the listening part. We all know that understanding market trends and recognizing the swing of momentum are essential for brands trying to develop new markets or create successful products. By collecting and analyzing social media data from your target audience, you will gain some insights about new trends in your industry.