A few weeks ago, we were in California for our client’s event: ClickZ Live in San Francisco.
One of the best presentations I attended was a video Marketing 101 tips talk given by Greg Jarboe, President & Co-founder of SEO-PR.
In his session, Unlocking the secrets to mobile video marketing: from YouTube to Instagram, to Vine, Greg shared several tips and tricks for getting the most out of video on these popular social media platforms.
So how do you create a piece of video that is likely to succeed?
Here are some “keywords” Greg suggested you remember as you produce your videos:
Greg considers this as the most important key to a successful video. “It doesn’t matter if your video features a cat or a baby, the point is to leave your audience with a feeling of exhilaration.” A great example of this would be the video campaign series created by GoPro Cameras.
The campaign started with hiring extreme athletes to show what they can do with GoPro cameras. It went so well that people started to shoot their own videos in hope of becoming the GoPro’s next star. Now GoPro has more than 2 million subscriptions on YouTube, and about 6,000 videos are posted on YouTube with the word GoPro in their titles or descriptions every single day.