Digital Strategy Archive

Forget the History of SEO. This is SEO NOW. Download the eBook & Learn!

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Representing Majestic SEO in the US as their Brand Ambassador, I not only get to work with some of the smartest minds in internet technology, big data extraction and actionable analytics, but I get to keep my hand in one of the oldest disciplines that exists in web marketing.

SEO (or Search Engine Optimization if you have stumbled upon this post in error but are still reading) has brought to my professional career some of the best conversations and most endearing relationships I’ve ever had. So when the chaps at the SEO software company, Linkdex, asked to interview me for an eBook on the state of SEO right now, I leapt at the chance to express some of my thoughts on where we are with SEO and what I’ve learned from those conversations and relationships, and what I’ve picked up over the last 18 months through client interaction at Delightful Communications.

You’ll hear not just from me, but read wisdom from people like Danny Sullivan, Bruce Clay, Marty Weintraub, Dixon Jones, Andrew Girdwood, Cedric Chambaz, Eric Enge, Marcus Tandler, Sara Clifton, Rhea Drysdale, Josh Braaten and Aleyda Solis to name but a few.

It maybe 300 plus pages but the insight you’ll glean from its pages will carry your understanding and effectively equip you to navigate SEO for the next 300 years (well almost).

Download the SEO NOW eBook……….NOW!

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Do CEOs Get Digital Media? Here’s an Infographic That Tells You When They Do!

Spotted this from Gal Borenstein on The Hub Comms where, ahem, I write an article every couple of weeks.

Sums up a few of the ways I’ve been persuading CEOs and senior executives they need to be thinking.

It pains me when I get pushback from exec comms people who say, “he or she just doesn’t have time”!

We all make time to listen and learn and, in my opinion, industry leaders need to lead this understanding from the front.

Relying on trusted advisors is ok for detail, but not understanding the general landscape or being oblivious to the latest trends in your industry is corporate suicide, when those trends change daily!

Kmart “Ship My Trousers” Commercial Video Creates Jolly Good Christmas Cheer

Following on from their hilarious “Ship My Pants” video that has generated over 20 million views this year, US retailer Kmart has released a Christmas version using characters from Charles Dickens’ “A Christmas Carol” who talk about shipping their trousers!

As you can see from the link map from Majestic SEO below, the original ad was very popular in the UK and Europe, and I expect this version will see a similar pattern!

Majestic SEO Heat Map

Majestic SEO Heat Map – Click to Enlarge

Ship My Trousers Kmart

Great stuff from a store I have always associated with Dustin Hoffman’s underwear!

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Video: Coca Cola Brings India and Pakistan Together Through Exchange & Touch

Played this stunning video in a presentation I did last week for AXA Wealth at a gathering of their partner independent financial advisors last week.

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When trying to explain the power of digital and the necessity of businesses to really start infusing into every nook and cranny of their organisation, I often use extreme examples to provide an audience with inspiration.

I’m obviously not saying that the relationship between the IFA and consumer is as strained as that of India and Pakistan, but if you listen to some of the voice overs in the final minute, there are a number of keywords that mirror what consumers want from brands in this increasingly social and mobile age.

Take a look and let me know what the video says to you in the comments below.

Tweet A Coffee Launched by Starbucks – Send Your Friend Caffeine via Twitter

Starbucks have launched a cool new way to gift a friend a skinny latte via Tweet a Coffee.

This morning, I’d just sparked up my laptop and logged on Twitter to find a very clever surprise from my friend Kelley Myers.

Tweet a Coffee Starbucks

Kelley, who is a friend and former colleague from Microsoft who now works in digital marketing at Starbucks, is jolly generous (as well as smart), so I clicked on the link and kaboom:

Tweet a Coffee Starbucks

To set it up and Tweet a Coffee, you have to connect your Starbucks account with your Twitter account and Tweet.

Tweet a Coffee Starbucks

That’s it! Genius?

Love how more people are getting creative with Twitter.

What will we see next? Tweet a Pizza? Tweet a Hug? Tweet a Beer?

Might have to put a bigger order in for some of those Twitter shares!

Oh…..and thanks Kelley!

Pubcon 2013 >> Speaking on Brand Management Strategies

Next week is my birthday and I’ll be spending 4 nights in Las Vegas at Pubcon too!

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This must be about the 6th Pubcon conference I have attended and I’ll be there with Dixon Jones and the guys from MajesticSEO.

Brett Tabke, who founded the conference way back when, has kindly asked me to speak at a session on Thursday about online brand management. I’ll be focusing on digital PR and social media tactics and weaving a little bit about search too!.

They’re also letting me sign some of books with Barnes and Noble as well, so I’ll have an action-packed week.

If you’re going to be in sin city, drop by and say hello.

I’m looking forward to catching up with you all again!

BrightEdge #Share13: Digital PR and Loving Links Beyond SEO with Majestic SEO

Thursday sees a milestone for me as I travel back to San Francisco to speak at BrightEdge’s Share 13 event at the fantastic-looking Palace Hotel.

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Last year, it was the first conference I attended as Brand Ambassador for Majestic SEO after Dixon Jones asked me to join their ranks after I left Microsoft.

Now, a year on, I’m speaking in a session about search and earned media, giving a talk entitled “Loving Links Beyond SEO”.

I’ll be blowing away the fog that surrounds link data when it comes to other uses other than link building, and focusing on the relationships that can be made between not just the rich data available, but the people behind the content that marketers can uncover and build even deeper relationships with.

Really looking forward to spending time with some old friends too, like Andy Betts, Jim Brigden, Simon Heseltine, Mike Grehan, Elisabeth Osmeloski, Lisa Williams, Todd Friesen and Matt McGowan.

Given that line up, it should be an excellent event, so follow the hashtag on Twitter: #Share13 for all the wisdom coming from that corner of the US of A!

Need a Speaker on Personal Branding and Digital PR?

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Well it’s nearly a year since I started this company, and if I ever thought I’d have a month at home with no event to speak at post-Microsoft I’d be wrong!

Take a look at my Keynote Speaker page and you’ll see I’ll have cracked over 20 events in the last 12 months which I am thrilled about.

Having had a few weeks off, I’m hitting the circuit hard with the following confirmed speaking engagements:

SLCSEM – Salt Lake City – August 2013

BrightEdge Share13 – San Francisco – August 2013

SES – San Francisco – Sept 2013

SearchLove – San Diego – Sept 2013

SEM PDX – Portland – Feb 2014

If you’re thinking of going to these events GO!

I’d highly recommend all of them if you’re new or experienced in digital marketing, search engine marketing and social media. This world moves so quickly, you need events like these to listen to and share ideas.

If you’d like to talk about me speaking at your event about Digital PR or Personal Branding then drop me a line via my contact page and we can chat.

 

Learn Social Media Strategy Best Practice from Kristy Bolsinger – Video Interview

Welcome to the first in what will be an unending stream of “Delightful Conversations” that I’m kicking off on our new YouTube Channel – Delightful Videos

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The aim of the channel is to bring you frank and informative interviews with people I meet around the world who are wise (and willing) to share their solid knowledge on social media, digital PR, personal branding and entrepreneurship.

In this chat, I talk to the wonderfully smart Kristy Bolsinger from PwC just as she stepped off stage at SMX Advanced in Seattle a couple of weeks ago.

I asked her what makes a good social media strategy, how should brands be thinking about measurement and what social media metrics to track?

I also probed her for her thoughts on the future of social media and what the next big thing is going to be.

She gives some really good advice, especially about how to get away from the tactics and see social media as part of your overall business strategy and objectives.

Let me and @Kristy know what you think when you’ve watched the video, I’d love to get feedback on the format so I can tweak it.

Oh and you can subscribe here!

Jack Black at #CannesLions on How to Make a Viral Video

Now I may not be at Cannes Lions this year, but that’s not stopping me watching all the coverage pouring across the Atlantic from the Cote d’Azur.

I’m a little bummed I’m not there now, as this’ll be the third time I’ve narrowly missed seeing Jack Black in the flesh.

Next best thing is to watch this hilarious video interview with him backstage after a Yahoo! seminar.

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Intertwined with the funnies is a serious message:

Don’t count on a video going viral when you’re creating it. Just do what you think will make people laugh and don’t try too hard.

“Keep it tight and trim the fat….keep it short because on the smaller screen you don’t want to go too long. I’ve found that 10 minutes is the optimal length of a nugget of entertainment.”

I remember the CDO of Dentsu saying similar things 4 years ago at Cannes. He said you have to have a good idea and it’s that that people pick up on aand want to share, the idea and how it makes them feel.

Or just be unexpected!

Nice work Yahoo! getting Jack to the south of France! You didn’t screw this one up!

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