For about four years I’d travel to these events with a plan to bring them alive for people (as my former boss Jenny Leahy used to put it) “outside the room.”
The videos were then used to promote our presence, be repurposed for other marketing activities and really expand the reach of Microsoft Advertising’s investment in those industry get-togethers.
Recently, the guys from Bing Ads asked me to create one for them. This time I did much of the filming and photography myself and we crowd sourced the rest of the content from other Microsoftees on the ground at the event.
The footage was then sent to my go-to video people >> Cherry Media << in the UK who we worked with in New York and Cannes.
And this was the resulting edit:
You do have to invest in good equipment and editing to create great video, but it doesn’t have to cost the earth. With experience you can start to pick up techniques and visualize how an end edit might look as your filming content at events.
Make sure you check back to the Delightful Blog in a couple of weeks when I’ll be giving some tips on what to look for when filming events for social media amplification.
Thanks for reading/watching!