Last week, Simply Measured, one of the leading social media analytics companies out there, hosted their first annual conference =LIFT in Seattle. The 1-day conference provided marketers with a lot of insight on the latest industry trends, benchmarks, and best practices on social media marketing.
The keynote speech delivered by Nate Elliott, VP & Principal Analyst Serving B2C Marketing Professionals at Forrester Research, was a great kick-off of the event. We were so impressed by the data and insights from his talk we wanted to share them with you.
Technology and Measurement are the Biggest Challenges for Social Media Marketers
Social media is bigger than ever before. From 2014, both agency fees for social media and social media advertising spend have been increasing and will continue to increase. About 9.6 billion dollars will be spent on social media in 2015 as Forrester predicts.
(Slide credit: Nate Elliot from Forrester at =LIFT)