In a digital world, content is the currency of influence. Obviously, most marketers nowadays are aware of the importance of content marketing: according to recent studies, 93% of B2B marketers use content marketing, and 60% of marketers create at least one piece of content each day.
Along with the explosion of content, marketers are challenged to make their voice heard. That’s why influencers should be a part of your content marketing strategy. Traackr Academy of Influencer Marketing recently brought us a new course, Confluence: The Meeting of Content and Influencer Marketing, to help marketers attract and convert customers by aligning influencer and content strategies.