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Introducing The Personal Brand Lab in Partnership with SMX Coming in 2016

We’re delighted to announce that we are teaming up with Third Door Media, the organizers of the global SMX digital marketing events, to present the inaugural Personal Brand Lab Workshop at SMX West in San Jose on 29th February 2016.

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The explosion in use of digital and social media has created an amazing opportunity for professionals to build an outstanding personal brand so, in response to client demand, the Personal Brand Lab workshop aims to help the attendees understand how to establish themselves as experts and thought-leaders in their niche via digital channels as well as in-person strategies and tactics.

The Personal Brand Lab is designed for C-suite executives, business owners, HR & training managers, PR & executive communications managers, marketers and digital marketing practitioners who want their expertise and experience to be more discoverable, shareable and memorable.

Highlights and takeaways from this personal branding workshop include:

  • An introduction into personal branding and why it’s so important for your career and the success of your company.
  • How to create a personal branding strategy to help your expertise standout in your industry.
  • What you need to do to establish your professional purpose and create a personal branding statement.
  • A comprehensive overview of LinkedIn and other social platforms including real-time profile optimization and networking.
  • Tools overview – what tools you can use to help create, establish and measure your personal brand.
  • How to establish a communication cadence and success measurement framework to keep your personal brand on track.

Register for the Workshop Here

For more information on the workshop or Delightful’s Personal Branding Services contact us through our contact form.

Cheers,

Mel Carson – Founder and Principal Strategist

 

How to Use the New LinkedIn App to Boost Your Personal Brand via Your Phone

Have you updated the LinkedIn app on your smartphone yet? If not, you should!

There’s no doubt that LinkedIn has become the most important social media platform for building a professional personal brand and while the old LinkedIn app was fine for checking a few updates or accepting a friend request, the clustered functionality and not-so-aesthetically-pleasing user interface somehow limited it’s potential to enable users to enhance their personal brands adequately via mobile.

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The new LinkedIn Flagship app aims to provide users with ”a mobile experience that is more intuitive, smarter and dramatically simplifies your LinkedIn experience.”

Personally, I think LinkedIn did a great job reaching this goal.

Here’s how the improved features of the new LinkedIn app can help you boost your personal brand on the go:

Edit Profile & Adjust Settings in the ‘Me’ tab

The new app breaks down its functionalities into 5 tabs: Home, Me, Messaging, My Network, and Search.

#Podcast: How to Make Your eCommerce Business Stand Out by Creating a Branding Action Plan

Earlier this month, I was invited to share some insights on How to Make eCommerce Business Stand Out by Creating a Branding Action Plan with the listeners of eCommerce Marketing Podcast.

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In the latest episode of the podcast series hosted by Robert Kilonzo, Marketing Experts Reveal Top Strategies to Grow Your Store, I was asked to reveal the secrets of how to make your brand stand out, top mistakes people make with building their brands, and tools to put together a successful branding strategy.

Delightful Communications News: October Recap

October has been a wonderfully busy month with Team Delightful appearing at several digital marketing industry events throughout the US.

At the beginning of the month we were at SMX East in New York with the Bing Ads team and Majestic.com. Watch the wrap-up video we helped produce for Bing and see how much of a blast we had there!

A couple of days later, our founder, Mel Carson, was honored to MC the US Search Awards and shared some insights on Personal Branding at Pubcon. Read an article from Bruce Clay’s team on the personal branding & social strategy advice Mel and his fellow speakers shared on the stage.

We also attended =LIFT, the first annual social media conference by Simply Measured. Here’s the top takeaways from us from that event on social analytics and technologies.

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Technology and Measurement: the Biggest Challenges for Social Media Marketers

Last week, Simply Measured, one of the leading social media analytics companies out there, hosted their first annual conference =LIFT in Seattle. The 1-day conference provided marketers with a lot of insight on the latest industry trends, benchmarks, and best practices on social media marketing.

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The keynote speech delivered by Nate Elliott, VP & Principal Analyst Serving B2C Marketing Professionals at Forrester Research, was a great kick-off of the event. We were so impressed by the data and insights from his talk we wanted to share them with you.

Technology and Measurement are the Biggest Challenges for Social Media Marketers

Social media is bigger than ever before. From 2014, both agency fees for social media and social media advertising spend have been increasing and will continue to increase. About 9.6 billion dollars will be spent on social media in 2015 as Forrester predicts.

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(Slide credit: Nate Elliot from Forrester at =LIFT)

Social Selling Strategy: 8 Steps to Build a Winning Social Selling Program

Social selling is definitely a vibrant buzzword in the 2015 business world. Businesses, large and small, are trying to jump on the social selling bandwagon in fear of missing out.

Social selling is not just about helping your sales reps set up their social profiles and start pitching people on social media. It requires a comprehensive plan and deliberate strategies and tactics to deliver successful results.

A recent study from Forrester shows that a large number of sales and marketing professionals don’t know how to get started with a formal social selling program.

Social Selling Strategy

Let’s suppose you’ve recognized the value of social selling, persuaded your stakeholders it’s a great idea, and are ready to get started with a solid plan, here are 8 steps to help you build a winning social selling program:

  1. Define your goal

It’s obvious that the ultimate goal for any social selling programs would be generating more sales. However, for a winning social selling program, the goal needs to be more specific and scalable.

The Forrester study recommends marketers to think about customers’ purchase circle and functions of social media when setting the goals for a social selling program:

Social selling goals

Personal Branding Tips and Tactics for Professionals

At Pubcon in Las Vegas earlier this month, our Founder, Mel Carson, shared some actionable insights on Personal Branding and Social Media Strategies together with Mark Traphagen, Senior Director of Online Digital Marketing at Stone Temple Consulting, and Matt Craine, a Brand Strategist at Craine Consulting.

Here’s the presentation Mel had a blast when sharing with the marketers.

Hopefully you will glean some helpful tips from it…

Personal Branding Tips and Tactics for Professionals from Mel Carson

Delightful Communications News: September Recap

September was full of fantastic industry events and Delightful has been busy learning about, and sharing the latest digital marketing trends and technologies.

Delightful News September

During Dreamforce 2015 in San Francisco, we got the chance to learn about the future of marketing technologies and the current state of the industry from some great speakers like Satya Nadella from Microsoft and Marc Benioff from Saleforce. With our client Majestic.com, we attended Share15 and Mel was invited to share his wisdom on influencer marketing in a session with the digital marketers. The last stops on the crazy autumn conference train were SMX East and #JanesofDigital in NYC, where we had a great time helping our clients and connecting with our friends from the industry.

Top 4 Takeaways from Dreamforce 2015 #DF15

A couple of weeks ago, along with more than 150,000 attendees, we were at Dreamforce in downtown San Francisco to learn from numerous amazing keynote speeches, educational sessions, and networking events.

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Salesforce, soon to be the 4th largest software company in the world in 2016 according to its CEO Marc Benioff, presented a mind-blowing event again with guests such as Satya Nadella, Jessica Alba, Susan Wojcicki, etc.

Surrounded by a ton of new technologies and insights over 3 days at Dreamforce, here are some of our biggest takeaways on digital marketing from the event:

The Marketing Cloud is Becoming More Intelligent & Predictive

According to Marc Benioff, the cloud computing market will be worth 270 billion dollars in 2020, so we looked forward to the Salesforce Marketing Cloud session where CEO, Scott McCorkle, kicked off the their keynote with a bunch of big brands on stage telling compelling stories of how personalization and predictive analytics were driving incredible results in engagement and ROI from their target audiences.

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