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Meet Our New Book: Introduction to Personal Branding

We are delighted to announce our new book has gone live on Amazon:

Introduction to Personal Branding:
10 Steps Toward a New Professional You

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With the rise of digital and social media in the past few years, the internet has presented professionals with a magnificent opportunity to build, polish, and own outstanding personal brands. It’s also becoming more and more important for individuals to understand the practices and disciplines of personal branding to present themselves in an approachable, endearing and enduring way both in the digital world and in-person.

Delightful Communications News: November Recap

November has been another thrilling month with holidays, conferences, plenty of articles and more…

We collaborated with Cohn Creative, on a personal branding video featuring our furry friend Bigfoot. What does he have to do with personal branding you may ask? If you haven’t seen it yet, watch to find out.

If you have, great! We hope you enjoyed it and picked up on some useful tips.

fruits that you need to try

A couple of weeks ago, Mel visited Raleigh, North Carolina to speak at the Internet Summit about all things related to cohesive digital PR strategy: big data, content marketing, and how to reach influencers.

As we approach mid-December with 2016 in sight, be sure to click here to see what experts anticipate will be the content marketing trends and emerging technologies of 2016.

Plus, if you are ready to establish yourself as an expert and thought-leader in your industry, we encourage you to look into the the hands-on Personal Brand Lab workshop @ SMX West on Feb 29th, 2016.

Our very own Mel Carson will be hosting and we would love to see you there!

Delightful Communications has also been featured in a number of articles/virtual events including:

How to Make Your eCommerce Business Stand Out By Creating a Branding Action Plan – with Mel Carson

What Makes Brands Memorable and Why We Need to Make It Personal

Influence Marketing: 7 Key Questions Answered by Industry Experts

That about wraps it up for this month. Thanks for reading!

Andrea Rocha – Digital Marketing Assistant

Introducing The Personal Brand Lab in Partnership with SMX Coming in 2016

We’re delighted to announce that we are teaming up with Third Door Media, the organizers of the global SMX digital marketing events, to present the inaugural Personal Brand Lab Workshop at SMX West in San Jose on 29th February 2016.

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The explosion in use of digital and social media has created an amazing opportunity for professionals to build an outstanding personal brand so, in response to client demand, the Personal Brand Lab workshop aims to help the attendees understand how to establish themselves as experts and thought-leaders in their niche via digital channels as well as in-person strategies and tactics.

The Personal Brand Lab is designed for C-suite executives, business owners, HR & training managers, PR & executive communications managers, marketers and digital marketing practitioners who want their expertise and experience to be more discoverable, shareable and memorable.

Highlights and takeaways from this personal branding workshop include:

  • An introduction into personal branding and why it’s so important for your career and the success of your company.
  • How to create a personal branding strategy to help your expertise standout in your industry.
  • What you need to do to establish your professional purpose and create a personal branding statement.
  • A comprehensive overview of LinkedIn and other social platforms including real-time profile optimization and networking.
  • Tools overview – what tools you can use to help create, establish and measure your personal brand.
  • How to establish a communication cadence and success measurement framework to keep your personal brand on track.

Register for the Workshop Here

For more information on the workshop or Delightful’s Personal Branding Services contact us through our contact form.

Cheers,

Mel Carson – Founder and Principal Strategist

 

How to Use the New LinkedIn App to Boost Your Personal Brand via Your Phone

Have you updated the LinkedIn app on your smartphone yet? If not, you should!

There’s no doubt that LinkedIn has become the most important social media platform for building a professional personal brand and while the old LinkedIn app was fine for checking a few updates or accepting a friend request, the clustered functionality and not-so-aesthetically-pleasing user interface somehow limited it’s potential to enable users to enhance their personal brands adequately via mobile.

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The new LinkedIn Flagship app aims to provide users with ”a mobile experience that is more intuitive, smarter and dramatically simplifies your LinkedIn experience.”

Personally, I think LinkedIn did a great job reaching this goal.

Here’s how the improved features of the new LinkedIn app can help you boost your personal brand on the go:

Edit Profile & Adjust Settings in the ‘Me’ tab

The new app breaks down its functionalities into 5 tabs: Home, Me, Messaging, My Network, and Search.

#Podcast: How to Make Your eCommerce Business Stand Out by Creating a Branding Action Plan

Earlier this month, I was invited to share some insights on How to Make eCommerce Business Stand Out by Creating a Branding Action Plan with the listeners of eCommerce Marketing Podcast.

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In the latest episode of the podcast series hosted by Robert Kilonzo, Marketing Experts Reveal Top Strategies to Grow Your Store, I was asked to reveal the secrets of how to make your brand stand out, top mistakes people make with building their brands, and tools to put together a successful branding strategy.

Delightful Communications News: October Recap

October has been a wonderfully busy month with Team Delightful appearing at several digital marketing industry events throughout the US.

At the beginning of the month we were at SMX East in New York with the Bing Ads team and Majestic.com. Watch the wrap-up video we helped produce for Bing and see how much of a blast we had there!

A couple of days later, our founder, Mel Carson, was honored to MC the US Search Awards and shared some insights on Personal Branding at Pubcon. Read an article from Bruce Clay’s team on the personal branding & social strategy advice Mel and his fellow speakers shared on the stage.

We also attended =LIFT, the first annual social media conference by Simply Measured. Here’s the top takeaways from us from that event on social analytics and technologies.

Delightful-Recap

Technology and Measurement: the Biggest Challenges for Social Media Marketers

Last week, Simply Measured, one of the leading social media analytics companies out there, hosted their first annual conference =LIFT in Seattle. The 1-day conference provided marketers with a lot of insight on the latest industry trends, benchmarks, and best practices on social media marketing.

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The keynote speech delivered by Nate Elliott, VP & Principal Analyst Serving B2C Marketing Professionals at Forrester Research, was a great kick-off of the event. We were so impressed by the data and insights from his talk we wanted to share them with you.

Technology and Measurement are the Biggest Challenges for Social Media Marketers

Social media is bigger than ever before. From 2014, both agency fees for social media and social media advertising spend have been increasing and will continue to increase. About 9.6 billion dollars will be spent on social media in 2015 as Forrester predicts.

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(Slide credit: Nate Elliot from Forrester at =LIFT)

Social Selling Strategy: 8 Steps to Build a Winning Social Selling Program

Social selling is definitely a vibrant buzzword in the 2015 business world. Businesses, large and small, are trying to jump on the social selling bandwagon in fear of missing out.

Social selling is not just about helping your sales reps set up their social profiles and start pitching people on social media. It requires a comprehensive plan and deliberate strategies and tactics to deliver successful results.

A recent study from Forrester shows that a large number of sales and marketing professionals don’t know how to get started with a formal social selling program.

Social Selling Strategy

Let’s suppose you’ve recognized the value of social selling, persuaded your stakeholders it’s a great idea, and are ready to get started with a solid plan, here are 8 steps to help you build a winning social selling program:

  1. Define your goal

It’s obvious that the ultimate goal for any social selling programs would be generating more sales. However, for a winning social selling program, the goal needs to be more specific and scalable.

The Forrester study recommends marketers to think about customers’ purchase circle and functions of social media when setting the goals for a social selling program:

Social selling goals

Personal Branding Tips and Tactics for Professionals

At Pubcon in Las Vegas earlier this month, our Founder, Mel Carson, shared some actionable insights on Personal Branding and Social Media Strategies together with Mark Traphagen, Senior Director of Online Digital Marketing at Stone Temple Consulting, and Matt Craine, a Brand Strategist at Craine Consulting.

Here’s the presentation Mel had a blast when sharing with the marketers.

Hopefully you will glean some helpful tips from it…

Personal Branding Tips and Tactics for Professionals from Mel Carson
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