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Delightful Communications News: May Recap

May has been an amazing month for Delightful Communications as we’ve been able to share insights broadly on digital marketing and personal branding both online and in-person.

Earlier this month, Mel was invited by the University of Washington Foster School of Business to talk about social media strategy with the students. In back-to-back lectures to two different classes, Mel talked about integrated digital marketing using social media, big data and content marketing to reach new audiences and satisfy current customer demand.

He then stepped up to talk Personal branding with SEMrush and Simplicity Consulting to share ideas on how to build a compelling presence in a professional capacity both online and off it.

Watch the on-demand webinar below if you missed it…

How to Build a Compelling Online Personal Brand

This month we made two more steps further to perfecting your personal branding strategy:

Step 3:  How to Establish Your Professional Purpose

Step 4: How to Lear to Listen and Practice Empathy

Please sign up to The Delightful Times so you don’t miss a single edition!

Also, check out Mel’s new articles on Entrepreneur.com:

Improve Your Content Marketing to Increase Your Business’s Reach

8 Digital Experts Entrepreneurs Can Learn From

That’s it for this month, thanks for reading!

Bianca Hu – Delightful’s Digital Marketing Specialist

 

A Comprehensive Guide to Twitter Marketing via Momentology

Twitter is a must-have for brands who want to build an engaging community, raise brand awareness, drive web traffic and generate leads. Most marketers are aware of it, but how many of them are utilizing Twitter properly?

Twitter-Marketing-Guide

A few weeks ago, Mel Carson, Founder of Delightful Communications, was asked by Momentology to provide some thoughts on how brands should effectively use Twitter for marketing.

Twitter-Marketing-Mel-Carson

Their comprehensive Twitter Marketing Guide covers every aspects of Twitter marketing including the characteristics of Twitter, how Twitter Advertising works, successful brand stories, and tips from industry experts, etc.

It is a perfect how-to guide to Twitter Marketing for newbies , but also provides interesting insights that will titillate experienced marketers as well:

  • Among all online adults in the United States, 19% use Twitter. Men tend to use Twitter more than women.
  • 90% of people consume content; 9% of people occasionally create content; 1% of people are power users and create the majority of content consumed by others on the network.
  • More than 78% of Twitter users access the site using a mobile device.
  • People who follow businesses online are influenced to take action on company information shared on Twitter more than on any other online channel.

For more insights and tips, see the full guide from Momentology.

And don’t forget to:

Subscribe to The Delightful Times

Follow @Delightful on Twitter

Like the Delightful Facebook Page

Join us on LinkedIn

Thanks for reading,

Bianca Hu – Digital Marketing Specialist

Delightful Communications News: April Recap

It’s been a great month with lots of awesome industry events both here in the US and in Europe.

Delightful Communications has been busy attending MarTech in San Francisco on behalf of client Majestic.com,  The European Search Awards in Berlin, and HeroConf in Portland  with the guys from Bing Ads sharing and learning about latest digital marketing trends.

The 2015 European Search Awards, hosted by our founder Mel Carson, announced their winners last Wednesday at a glittering gala event in the heart of Berlin. You can read more details on Search Engine Journal in a piece by Matt Southern who Mel was particularly thrilled to have met at last!

EU-Search-Awards-Mel-Carson

Mel Hosting The European Search Awards

April also saw us launch a series of blog posts entitled Personal Branding: 10 Steps to Your Perfect Strategy. Please sign up to The Delightful Times so you don’t miss any editions!

Here are the first two steps:

Step 1: Get a New Headshot – Your New Image Starts With an Image

Step 2: How Discoverable is Your Personal Brand

Also don’t miss out Mel’s new articles on Entrepreneur.com:

Report Highlights Digital Trends Entrepreneurs Need to Know About in 2015

5 Ways to Tell If You’re Doing Social Media Right

That’s it for this month, thanks for reading!

Bianca Hu – Delightful’s Digital Marketing Specialist

Bringing the #JanesOfDigital Event Alive Through Video

Earlier this month, we helped the Bing Ads team create a video of the awesome #JanesOfDigital event that took place at SMX West in San Jose.

DSC_5097

The evening mini-seminar slash networking opportunity is the second in an on-going series of get-togethers designed to celebrate women in search and digital marketing.

We partnered with our fabulous editor, Andrew Goddard, at Cherry UK to produce a promo which really captures the atmosphere and buzz surrounding this most excellent occasion.

A particular call out to Sarah Wulf who did an exceptional job as anchor and for asking some great questions, which as you can see, garnered some great answers from the evening’s esteemed panel!

So here is the video. Hope you enjoy…

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Why not Subscribe to our Newsletter  >> The Delightful Times as well?

 

Regards,

Mel

How to Use Twitter Analytics for Content Marketing

Keith Reinhard, the chairman emeritus of DDB Worldwide, reminded us on Adweek a couple of weeks ago that marketing and advertising have always been about connecting brands with people, and we need to remember that human nature stays pretty constant.

Although the technology landscape is constantly changing, it’s useful to understand and utilize the constants in our lives (and marketing plans) as well.

Twitter Analytics is one tool that can provide valuable data for marketers to understand people, connect with them, and tell stories they love.

Although we’ve been using Twitter Analytics since it was open to the public, the webinar hosted by Twitter last month gave me some deeper insights, especially on how to use the tool for content marketing.

Twitter Analytics_Content MKT

Know Your Audience

Understanding who you are talking to is an essential step before you start talking. Twitter Analytics can help you with this by providing visualized and easy-understanding data about your followers.

Join Us for #MarketingChat with Experian US on Personal Branding

Experian Logo

This Thursday – at 1pm PST – I’ll be talking all about Personal Branding during a Twitter chat – #MarketingChat – organized by those fine people at Experian US.

I’ll be answering a bunch of questions on Personal Branding from the Experian Community Manager – @MikeDelgado – and anyone can join in with their questions and thoughts as well.

These occasions have drawn some engaging and inspiring conversations – like this one on Facebook marketing featuring Brian Carter, Mari Smith, Raymond Ray and Andrea Vahl – so I’m thrilled to be asked to impart some of my experience of helping people with their personal brand!

Again, the Twitter chat starts at 1pm PST this Thursday 12th of February.

Follow me – @MelCarson, @Experian_US and #MarketingChat for all the action!

Hope to “see” you there on Thursday!

Cheers,

Mel

2014 LinkedIn Buzzword List Revealed – Please Stop Using Them!

A while back I wrote about my loathing of the word “excited” in press releases and the post still gets discovered by people searching for alternatives via the search engines.

Imagine how excited thrilled I was to learn that our friends at LinkedIn had published the latest overused buzzwords of 2014 in a post by their esteemed career expert Catherine Fisher.

LinkedIn Buzzwords

Here are the lists:

2014 Global List – Top 10 Most Overused LinkedIn Buzzwords

  1. Motivated
  2. Passionate
  3. Creative
  4. Driven
  5. Extensive experience
  6. Responsible
  7. Strategic
  8. Track record
  9. Organizational
  10. Expert

2014 US List – Top 10 Most Overused LinkedIn Buzzwords

  1. Motivated
  2. Creative
  3. Passionate
  4. Driven
  5. Extensive experience
  6. Organizational
  7. Strategic
  8. Track record
  9. Responsible
  10. Problem-solving

Funny how “expert” doesn’t make the US Top 10 right?

The one I see most often is where people say they’re an “experienced marketer” or an “experienced manager”. We’re all experienced in some way or another, it’s how much experience and what the results you garnered were that counts so make sure you tell me that too.

My advice is for you to go back through your LinkedIn profile and see if any of these words are omnipresent. If they are, change them up a little in an attempt to stand out from the crowd and prevent eye-rolls and “oh yeahs?” from people peeking at your summary and experience.

There’s a reason LinkedIn share these lists. It’s because they want you to be successful via their platform and success comes from being disciplined, taking your personal brand seriously and spending some quality time crafting a profile that does you justice and doesn’t smack of everyone else’s.

Don’t hesitate to contact us about our personal branding services and good luck!

Cheers,

Mel Carson – Founder of Delightful Communications

Leaving 2014 Alongside 30 Expert Presenters

How to Cook Up an Awesome Deck from SEMrush

As we wrap up an awesome 2014, I wanted to share this awesome presentation design deck with you.

A few weeks ago I was asked by those nice people at SEMrush to provide some thoughts on how business people should approach putting together presentations for conferences and events.

Well they’ve put together a mammoth deck split into smart sections that, if brushing up your presenting skills is a new year resolution, you really should take a few minutes to flick through.

Other than that, we’re taking a couple of weeks off to enjoy Christmas and the holidays so enjoy yours and here’s to a fabulous 2015!

Cheers,

Mel

P.S. One of OUR new year’s resolutions is to provide more content on the Delightful Blog for your delectation. I’ve been a bit too focused on getting my weekly column on Entrepreneur up and running but will get back into the swing of things on here next month!

The 3 Pillars for a Great Content Marketing Program – Lessons from ClickZ Live Chicago

2014 has pretty much been “the year of content marketing” for many. According to a study from Marketing Profs, organizations have spent 28% of their marketing budget on average doing content marketing this year.

During his session “Focus B2B: Leveraging Kick Ass Content to Drive Profits” at ClickZ Live Chicago, Rob Begg, VP of Enterprise Strategy at Hootsuite, reminded marketers that when it comes to content marketing, the competition is not only against other marketers in your niche, but everything that draws your audience’s attention.

How can you come up with a plan that can cut through all the noises and enable your content to stand out?

Adhere to the following three fundamental pillars Rob suggested to help you out:

content-marketing-program

Audience: Know who they are and engage with them

Thinking about who you are talking with is crucial before you start talking. Taking one step further on this, Rob recommended brands to think more specifically when segmenting their target audience. Firstly, make sure what actions you want the audience to take. The communication strategies should be different when you are talking to a customer or an industry influencer. Before moving on to the next step, make a decision about if you want to generate leads, encourage social shares, build thought leadership, or something else.

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