We are big-time supporters of Majestic here at Delightful, and while the British search engine tells you who is linking to whom across the web, we want you to uncover everything it has to offer beyond just being a tool for SEO (search engine optimization).
I chatted to Duane Forrester, VP of Organic Search Operations at Bruce Clay, at a conference recently about how content marketers and digital PR people could use link data to tell better stories about their campaigns and how to get creative when planning outreach to influencers.
Duane says, “the reality is links are a source of direct traffic,” and gives you the opportunity to uncover potential partners and evaluate the success of your content. You’re putting in the work, but still, how well do you know your customers? Who are your key influencers? What is the net long-term effect of the content and campaigns you are producing?