Why Personal Branding? Because It’s Becoming a Real Thing!

As we have had such an amazing response to the book we published on Amazon in January, we have and will continue to put the message out there for Personal Branding.

It’s relevant, practical, and imperative in today’s digital age. But beyond that, it is fun, internally and externally rewarding, and invaluable to the individual pursuing and aiming to fulfill their professional purpose daily.


And here is my favorite part: others are beginning to understand what all the commotion is about too.


Image Source: Google Trends

After releasing our book, Introduction to Personal Branding, a few months ago, we’ve received profoundly positive feedback.

Mentioned in both the Financial Times’ piece Personal Brands Turn Up the Volume and PR Daily’s Why personal branding should matter to PR pros, featured as one of six must-read career advice books on AlexaJobs blog, and reviewed by Bas van den Beld on State of Digital in Introduction to Personal Branding: 10 Steps Toward a New Professional You – Book Review, we are beyond thrilled with its reception.

The individual testimonials are also of particular interest. Global Marketing Strategy Consultant, Bill Hunt, tells his authentic story in Is your Lack of a Well Managed Personal Brand Hurting You?, and Tim Baynes offers his generous thoughts in Making it Personal: Rock Start to Wallflower on Say It In 7.

Such uncovering’s have lead way to momentum for me and Team Delightful too. More speaking gigs, more clients (more this year alone than in the whole of last year), and more workshops, etc. – the rest of 2016 is going to be busy!

And while all of the encouraging feedback is most appreciated from a personal and business perspective, all of this also tells me that Personal Branding is beginning to take off and make a real difference in people lives. A REAL DIFFERENCE and gaining traction. The aha moments are ringing true.

And this is just the beginning.

What you can expect next from us here at Delightful is capturing how we tie the concept and actions together with influencer marketing and employee advocacy. It starts with the individual, and we aim to continue to help make brands (and people) brilliant through our work companies large and small!

If you haven’t already done so, please do grab a copy of our Personal Branding Book for just 99 cents or 99 pence! A convenient, actionable read, this one is a promising tool waiting to provide you with the fundamentals in propelling your presence within your industry and beyond.

Need help with building your personal brand? Visit our Personal Branding service page to learn more about how we can help you!

And finally, thank you all for the continued support!


@MelCarson – Founder & Principal Strategist at Delightful Communications

One Comment

  • Amara

    Personal branding is a new and importnat aspect of PR and alot of executives and individuals are beginning to appreciate how important it is. I think part of the reason why personal branding has become so popular can be attributed partly to how visual the world has become thanks to social media. Nice read.

Leave a Comment


Ready to be Delighted?
Let's get started