Ann Summers vs John Lewis Christmas Ads Send “Vibrations” Through Advertising Industry

So last year I couldn’t help but shed a tear at the John Lewis Christmas ad they put out.

It was going to be my daughter’s first Christmas and I got a little sentimental and maybe a little homesick too.

Fast forward to this year and they’ve not done a great job drawing some quite fierce criticism.

Now the very agile team at Ann Summers, who sell all sorts of fruity bedroom wear and sex toys, have leapt on the opportunity to provide their own “twist” on the John Lewis ad that had me crying into my keyboard with laughter.

Maybe I have a silly sense of humor but this tickled me….umm….pink!

Just in case Google pull it, here’s the final shot:

I remember when British Airways were having trouble with their strike and Ann Summers hijacked their brand term on Google AdWords, ads started appearing like the below:

You have to admire their balls!

Have a great weekend,

Mel