We’re off to sunny San Francisco in a week or so for the ClickZ Live digital marketing conference!
I’ll be speaking on behalf of Majestic at a theatre session on Wednesday 13th August entitled: How to Use Link Data to Boost Your Social Media and PR Efforts
The premise behind my talk will be that Big Data has so much more potential than just being a buzzword, and I’ll provide a smorgasbord of ideas and case studies that will show the audience how to quickly and easily get ahead of the competition with a little bit of lateral thinking across the disciplines of social media and digital PR.
Here’s the blurb on that session:
If you’re interested in engaging customers online, you’re probably already posting content on social media. Even though the average company uses 6 social networks for marketing, they’re largely “unsure” about the results. So how do you know what to post, and when, and where, if you want social ROI that really matters? A multi-channel content approach sounds like a lot, but a smart strategy has built-in opportunities to engage prospects and influencers. In this session, led by content marketer Katherine Griwert and Digital PR specialist Mel Carson, we’ll walk you through tips and tactics on strategic content for social.
You’ll learn answers to common challenges, including:
- How to tap into social conversations to create engagement-focused content
- How to carry one content asset across your social pages for maximum ROI
- What types of unique headlines, hashtags and interactions work on leading networks
- How to get the right influencers to share your brand’s message for better engagement and reach
- Simple ways to measure success so you can make intelligent, efficient content choices
Brafton were kind enough to interview me a couple of months back on personal branding strategies and I’m thrilled to be working with them on delivering a top-notch session for the ClickZ Live audience in San Francisco.
Hope to see many of you in California for this fabulous event.
If you won’t make it, we’ll be sure to post the presentations on SlideShare soon.