It’s been a while since the hiatus of all our book reviews, so when this came through from the Marketing Society Library, I couldn’t resist posing it here for posterity.
Ninder Takhar, Head of Marketing North East Asia, BT Global Services kindly describes the book thus:
“All in all, an inspiring read, and a good introduction to digital approaches and the broader digital market landscape.”
I’ll be speaking about the lessons learned from Pioneers of Digital at SearchLove San Diego in a few weeks, so listen out for the Tweets.
You can get a cop of the book for less than a dollar/pound on Kindle too!