Marketing Society – Pioneers of Digital Book Review

It’s been a while since the hiatus of all our book reviews, so when this came through from the Marketing Society Library, I couldn’t resist posing it here for posterity.


Ninder Takhar, Head of Marketing North East Asia, BT Global Services kindly describes the book thus:

“All in all, an inspiring read, and a good introduction to digital approaches and the broader digital market landscape.”

I’ll be speaking about the lessons learned from Pioneers of Digital at SearchLove San Diego in a few weeks, so listen out for the Tweets.

You can get a cop of the book for less than a dollar/pound on Kindle too!

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