As anticipation for the James Bond movie “Skyfall” grows, Heineken have worked with the franchise to produce a minute-long spot which includes a case of (not beer) but mistaken identity.
At the end of the trailer is social media call to action to visit a nifty Facebook app game called “Crack the Case”, which keeps your attention for a good 3 or 4 minutes as you have to carry out a couple of tasks to get to the end of the adventure.
It’s actually very good quality, quick to get around and great fun.
When the game is over you get pushed through to yet another experience:
Heineken Spysight is a mobile app game which continues the spy theme with users needing to complete each level in 30 seconds.
Again, a quick easy and fun plaything that just keeps the engagement with the brewer going and going. There’s no social buttons on the mobile app page though. Some say they like to drive downloads but I think there’s room for the ability to share, especially something like this.
That’s the end of this marketing mission!
Just don’t shake or stir their beer.
Mr. Bond would not have been expecting that!