A couple of weeks ago I presented on a panel called “Nobody Clicks on Boring!” at Pubcon in New Orleans.
My talk focused on some stories of really great social media engagement and then deep dived into my thoughts on the “science” behind what makes content discoverable and shareable.
Slide 13 (unlucky for some but I hope lucky for you) shows the four elements your content needs to be to have an enduring effect on your audience >> Authentic, Useful, Relevant and Actionable >> across your all social media, digital PR and content marketing efforts.
I then strip down some Twitter and Facebook examples to show how important (and how possible) it is to have REALLY thought about what effect every word or phrase might have on your fans and followers.
The presentation ends with some examples about the three key ingredients your organization needs to be in order to be successful and, dare I say, Delightful in this increasingly crowded online space.
Flick through it on Slideshare and let me know what you think.
This is an evolving arena, so I’m always interested to hear what others think or get some perspective from your experience.