Do you spend tons of hours searching for media coverage about your brand?
CisionPoint has been a popular tool for PR professionals since it launched at 2007. From identifying key influencers and connecting with audiences, to monitoring traditional and social media and analyzing outcomes, CisionPoint covers a PR project from beginning to end.
During the webinar, CisionPoint’s product manager, Sharifa Abubaker, and product specialist, Sonal Moraes, demonstrated several tips and tricks of monitoring media coverage with CisionPoint.
Below are some highlights of the product in terms of media monitoring that I found very helpful and wanted to share with you:
CisionPoint monitors over 300,000 outlets and has the information of more than 1,000,000 contacts. You can get relevant information from millions of social media sites and other websites, as well as traditional broadcast and print media in a matter minutes. Moreover, you don’t need to worry about getting overwhelmed by the huge amount of information. CisionPoint has detailed filter functions to sort all the coverage as you need.
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One of the solid functions of CisionPoint is that it can automatically generate a nice formatted report for you. By clicking “create press report,” you can customize what you want to include in the report, such as media type, outlet, publication date, full text, etc. A cover page with your company logo is also available. For PR agencies, it’s obviously important to keep your clients updated. CisionPoint allows you to set up and customize email alerts for external recipients, which makes keeping your client “in the know” a lot easier.
Besides reporting needs, monitoring coverage can also help you with media research and competitive analysis for a PR campaign. Using CisionPoint, you can directly transport the coverage information you gather into a media list saving you a lot of time by killing two birds with one stone.
We don’t use CisionPoint yet, but we like to keep up with Cision’s useful webinars which include a lot of helpful hints on how to stay relevant as a digital PR consultancy.
If you have used CisionPoint in the past or are using it right now, please do share your experience with us!
We’re always on the look out for new tools that do the job of monitoring social media well (and that are cost-effective), so let us know what you use and why!
Thanks for reading,
P.S. Check out our thoughts on Digital PR and what companies need to be thinking about in an increasingly digital world.