Account Director, Digital Marketing Strategy
As an Account Director, Digital Marketing Strategy at Delightful Communications, Bianca’s professional purpose is to help businesses understand and utilize digital media and platforms to convey impactful brand stories that customers and audiences will care about and take action on.
Bianca joined Delightful Communications in 2014 as a Digital Marketing Assistant. As a veteran at Delightful, she truly believes in the company’s mission to build brilliant brands through people, not just pixels.
She’s enthusiastic about helping businesses humanize their brand via stories and people-centered marketing tactics, but she also has a data-driven and analytical mind which enables her to always help clients successfully measure the marketing efforts and achieve their business goals.
Over the past few years, she has helped many of Delightful’s clients achieve success by conducting marketing research, developing digital marketing strategies, managing content marketing and social media campaigns, analyzing marketing data and generating actionable reporting.
She was instrumental in the success of Delightful’s award-winning marketing campaigns – the #MajesticinSpace project for Majestic.com, a digital PR stunt that recreated “The Internet” in 3D on the International Space Station; and #IoTinActionMS for Microsoft, a global event series that Delightful supported and augmented with robust digital strategy.
Bianca is originally from Lanzhou, a northwestern city in China that’s famous for their beef noodle soup!
She earned her Bachelor of Arts degree in Journalism in China and made her way to the U.S. for her Master of Arts degree in Communications at Columbia University, New York City.