Founder & CEO + Principal Strategist
Mel’s mission is to educate and inspire businesses and individuals to be more discoverable, shareable, and memorable, encouraging them to make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Influencer Marketing, Content Marketing, Digital PR, Employee Advocacy Programs and Personal Branding.
Before creating Delightful in 2012, Mel spent 7 years as Digital Marketing Evangelist at Microsoft where he supported and educated customers through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about digital marketing at conferences, trade shows & other events all over the world.
Mel has delivered speeches and seminars about Digital Marketing, Search Engine Marketing, Social Media and Personal Branding at conferences and events in the UK, Las Vegas, Los Angeles, New York, Dallas, San Francisco, Portland, San Diego, Salt Lake City, New Orleans, Toronto, Reykjavik, Dublin, Barcelona & Tenerife.
He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management, Birkbeck College – part of London University and regularly speaks at student events at the University of Washington > Foster School of Business.
His words and wisdom have also appeared in a fantastic array of top publications such as The Financial Times, Fast Company, The Next Web, Forbes, GQ, Quartz, USA Today, PR Daily and Entrepreneur.com.
He also relishes his work as US Brand Ambassador for Majestic.com, evangelizing the largest publicly available link intelligence database & toolset on the planet to marketers and advertising professionals all over America. He recently spearheaded their mission to recreate the Internet in 3D on the International Space Station with the #MajesticInSpace Project.
With his first book – Pioneers of Digital – published in 2012, his new book – Introduction to Personal Branding is getting rave reviews on Amazon, Kindle, Audible and iTunes as well.
Before getting into digital marketing, Mel was an eternally-resting-actor and got his one and only break in a Joe Cocker Video alongside French cinema icon, Catherine Deneuve, way back in 1997!