Digital Marketing Strategist
Melissa has always been enamored with storytelling and how it affects the world around us. That’s why she’s made it her professional mission to weave compelling narratives that resonate with everyone who reads them. Melissa now utilizes her love of language to captivate audiences and increase conversions, engagement, and brand awareness.
A graduate of Cornell College, Melissa received a B.A. in English with a Literature focus and an additional emphasis on cultural and political communications. Now, it’s the selfsame characteristics that drove her education – an innate passion for storytelling and a desire to forge strong, emotional bonds with readers – that she brings to her current work. Prior to joining the Delightful team, Melissa spent several years learning how best to garner an audience’s attention and trust as she delved into content strategy, email marketing campaigns, public relations initiatives, website copy, and other forms of marketing collateral.
As a Digital Marketing Strategist for Delightful Communications, Melissa employs her organizational skills, creative flair, and analytical curiosity to support client initiatives. Whether she’s crafting copy that drives audiences to act or helping monitor, analyze, and report on the performance of marketing campaigns, one thing is always certain: Melissa believes in putting the customer experience first.
After tiring of the brutal, snow-sodden Midwest winters and spending too much time away from her family, this Washington-born native recently moved back home with fiancé and rabble-rousing tabby in tow. When not busy diving into the latest digital trends, Melissa enjoys kayaking, warming dreary days with good books, and rediscovering all that Seattle has to offer.