Welcome to a bit about me – Mel Carson – and how I came to launch my company – Delightful Communications – in the summer of 2012.
As a veteran of 14 years in the internet advertising and marketing industry, the idea behind the company was to create a consultancy that focused on the three areas I had most success with while working at Microsoft for seven years.
Social Media Strategy, Digital PR and Personal Branding are three of the most underutilized and least understood areas in online media. Businesses and individuals that have a good grasp on how to optimize their brands using these disciplines see far greater reach, much more engagement and gather a much better return on their investment, so it made sense for me to use my wealth of experience to help other businesses do exactly that.
Prior to deciding Delightful Communications was my future, I worked at Microsoft Advertising as their Digital Marketing Evangelist for seven years. Essentially, the job was to build relationships within the online advertising community by helping and educating through the Microsoft Advertising Blog, evangelizing through social media, blogging and by becoming a keynote speaker about social media, online marketing and digital advertising at conferences, trade shows & other events.
Beginning my digital advertising career as an editor at the US search engine LookSmart in 2000, I then spent time at 24/7 Search (now part of WPP) as an Account Director before taking on the role at Microsoft in 2005. I was an integral part of the team that planned & launched the UK roll-out of Microsoft adCenter in August 2006, and then was asked to help set up the Microsoft Advertising Community Team later in the year, when it became obvious that Social Media Marketing was going to be the next big thing.
I’ve spoken about social media, digital PR, internet marketing, online advertising, search engine marketing and the future of the web at hundreds of conferences and events in cities such as London, Las Vegas, Los Angeles, New York, Toronto, Reykjavik, Dublin, Barcelona and Tenerife. I have also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College – part of London University.
More recently, I’ve been thrust in front of the camera and built up a reputation for interviewing industry heavy-weights like Biz Stone, Sir Martin Sorrell, David Sable and Carolyn Everson (and less incisively, people like Hugh Grant!)
My first book – Pioneers of Digital – now published, I am now based with my wife and daughter in Seattle, regularly writing for Media Week, Brand Republic, Econsultancy and other 3rd party publications.
If you’re interested in chatting about any of my consulting services, don’t hesitate to Contact Me.
Mel Carson – Founder of Delightful Communications