About

Welcome to Delightful!

Delightful Communications is a Modern Marketing & Digital PR consulting agency that creates next-generation experiences to help businesses and individuals keep the pace with growing digital audiences through creative ideation, strategic planning, captivating content and enduring amplification.

Our mission is to build brilliant brands through people, not just pixels, helping your message and purpose be more discoverable, sharable and memorable by putting people – customers, executives and employees – at the heart of each and everything you do.

In short > We help businesses AND people be more Discoverable, Sharable and Memorable.

While we specialize in Influencer Marketing, Digital PR and Personal Branding, our experience, skills and creative flair means we’re an asset to augment any marketing or PR department wanting their message to transcend the norm through Social Media Strategies and Content Marketing.

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Our Philosophy

We want to live in a world where people are truly recognized as a company’s best promotional asset, where the public is put back into PR, and where businesses thrive through individual empowerment and by having some kind of purpose!

  • Delightful bridges the gap the digital age has created for brands between old-school ways of amplification and truly modern marketing that endures.
  • Delightful is the glue that brings knowledge and creativity together and makes your marketing stick more effectively than your competitors.
  • Delightful creates experiences that people care about.
  • When it comes to your marketing/PR/personal mission, Delightful is the hammer that knocks the nail in.

Our Story

Delightful  was founded in 2012 by former Microsoft Digital Marketing Evangelist – Mel Carson – who started the company to focus on helping businesses capitalize on continually emerging trends in marketing and PR like social media, influencer marketing, employee advocacy, content marketing and personal branding.

Over the last 4 years, Delightful has grown from strength to strength working successfully with clients from all over the world including: Microsoft (Bing Ads, SMS&P, Microsoft Financing & SMSGR), Deloitte, Alaska Airlines, Priceline, TUI, Majestic.com, ClickZ and the University of Washington. Take a look at some our Delightful Testimonials.

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About Mel Carson

Mel began his digital marketing career as an editor at the US search engine LookSmart in 2000, then spent time at 24/7 Search (now part of WPP) as an Account Director before taking on a role at Microsoft in 2005. He was an integral part of the team that planned & launched the global roll-out of Microsoft adCenter (now Bing Ads) in August 2006, and was then asked (when it became apparent social media was going to be huge) to fulfil the role of Digital Marketing Evangelist for Microsoft.

A decade on, Mel is now in constant demand to speak on digital marketing, digital PR and personal branding at conferences and events all over the world and has had his words and wisdom appear in a fantastic array of top publications such as The Financial Times, Fast Company, The Next Web, Forbes, GQ, Quartz, USA Today, PR Daily and Entrepreneur.com.

He’s author of the critically acclaimed Pioneers of Digital and Introduction to Personal Branding, played the “Young Joe Cocker” in the rock legend’s 1997 music video “N’Oubliez Jamais” with France cinema icon, Catherine Deneuve, and is a driving force behind the #MajesticInSpace Project which aims to 3D print the first advertisement on the International Space Station.

To learn more about Mel visit: MelCarson.com ~ @MelCarson ~ Mel on LinkedIn

To learn more about our services, visit: Delightful Marketing & Digital PR Services

And please don’t hesitate to Contact Delightful with any questions.

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