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Introducing Our Newest Team Member – Brittany Vance

Hey y’all! My name is Brittany Vance, Digital Marketing Coordinator at Delightful Communications. If you’re wondering: yes, I have heard the “Vance refrigeration” joke; yes, I’m thrilled to work at Delightful and no, I’m not three ducks in a trench coat.

As Digital Marketing Coordinator, I use my professional experience to provide copy-writing support to the team across the board. With my hands in a variety of projects, I never have to worry about a bad hair day with all the hats I get to wear during a single day—writer, researcher, and even occasionally project manager!

Introducing Our Newest Team Member – Dan Galan

My name is Dan – a creative thinker and visual storyteller. I am also the newest member here at Delightful Communications. As the Visual Design Specialist, I help the team bring strategies and stories to life visually, and I couldn’t be more thrilled to be in this role.

How to Build Trust with Effective Leadership Communications

In moments of hardship, people turn towards people, not brands. While only 50% of people trust brands to start, 83% of people trust the opinions of other individuals, according to research from Nielson, and this has never proven more evident than now.

39% of individuals think corporations could do more to put the welfare of their customers above their own profits so, in moments like these, leaders of all industries and company sizes must have communications strategies readied to help show humanity and build trust during these times.

Why Outsourcing your Executive Social Media and Leadership Branding is Worth It

 

At Delightful Communications we have been working alongside an array of high-tech industry executives since 2012 and have seen firsthand the impact that strategic executive communications & leadership branding can make toward furthering personal and corporate goals.

In that time, we’ve helped many leaders and (often) their communications managers define, establish and elevate their executive online presence and credibility, expand their customer network, attract new professional opportunities, and strengthen all-important brand trust.

How to Make Your LinkedIn Profile Photo Public to Everyone

How to Make Your LinkedIn Profile Photo Public

Here at Delightful, we’ve helped hundreds of executives and leaders become more discoverable, shareable, and memorable through our personal branding program – and during our audit process, there’s one simple mistake we see time and time again:

A hidden profile picture on LinkedIn that is not public for all to see.

Introducing Our Newest Team Member – Victoria Solis

Hey, hi, hello! I’m Victoria Solis, Delightful Communications’ Executive Communications Strategist. I was the dozenth member to come on board at Delightful HQ and am thrilled to be part of such a well-versed and balanced team.

Here at Delightful, I oversee our Executive Communications & Leadership Branding practice. I help our clients unearth what sets them apart as professionals in their field, identify their personal and professional goals and motivations, and help them become more discoverable, shareable, and memorable as leaders at their companies and in the public eye.

Introducing our Newest Team Member – Jenn Spicer

Jenn Spicer
To achieve true professional success, I believe everyone should feel happiness and fulfillment in their career. And so, I’m thrilled to join Delightful Communications and have the opportunity to relive this belief every day, coaching our clients to reach their career goals by helping them become more discoverable, shareable, and memorable.

As the Personal Brand Program Manager for our personal branding services, I use my experience and skills to manage and grow the program while providing highly-valuable services to our clients that use our creative and analytical skills, coupled with our knowledge of human behavior, to craft the language and strategy our clients need to succeed.

Steve Clayton on How Microsoft Tells Stories using Five Ps

Smale, B. (Photographer). (2019.) Steve Clayton [digital image]. Retrieved from Steve Clayton.

Have you ever witnessed a commercial that hit home with you so intensely, or made you resonate so deeply, that you cried? At the Ragan PR and Social Media Summit in Redmond, there were few dry eyes in the house when Steve Clayton, Microsoft’s chief storyteller, told us about the Super Bowl-shaking moment when Microsoft released its Xbox Adaptive Controller commercial.

A long-time fan of Microsoft advertising and their Accessibility/Enable channels, I was thrilled to hear how the world-renowned technology giant came to become one of the most recognizable global brands. I can promise it didn’t disappoint.

Steve Clayton has been with Microsoft for 21 years and was accidentally hired. Thought to be another Steve (don’t worry, he was obviously the right fit for the role), he’s been storytelling for Microsoft ever since. His presentation covered, “Creating a culture of storytelling and innovation.”

Clayton offered us an inside look into Microsoft then, and now: how it recognized that it’s advertising ship was sinking, and how it healed its rupturing reputation by identifying past issues and updating to a new style of branding.

What is Emotional Brand Attachment and How to Create it with Affection, Connection, and Passion

Emotional Brand Attachment

“It’s time for a change,” said Eric Gray, Universal Orlando Resort’s senior director of content engagement. The old Tell-Sell-Yell marketing techniques don’t work as well on today’s consumers.

We had the pleasure of attending Gray’s closing keynote speech “Elevating the Role of Social Media to Drive Emotional Brand Attachment” at Ragan’s Employee Communications, PR & Social Media Conference at Microsoft, where he stated that effective marketing messaging is moving from PUSHING content at audiences to PULLING engagement (and content!) from audiences.

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