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How to Create a Media List for PR Outreach Using Majestic.com

Media List

If you’re in the business of building media lists for PR outreach, you may use an established database from a company like Cision or PRNewswire.

While those tools are an excellent resource, they can be expensive, so we’ve put together a video for Majestic.com (I’m their US Brand Ambassador) to show how you can use link data to figure out who is writing about what AND know how influential and authoritative they are as a writer or publication.

Thank You #BrightonSEO

A few weeks ago I was lucky enough to grace the stage at the Brighton Dome in the South of England at the fabulous #BrightonSEO conference.

Mel-Carson-BrightonSEO

The conference organizer – the hugely talented and affable Kelvin Newman – had taken a punt on me doing a talk on Personal Branding, a subject not regularly heard about from the stage of major digital marketing conferences.

Why Personal Branding? Because It’s Becoming a Real Thing!

As we have had such an amazing response to the book we published on Amazon in January, we have and will continue to put the message out there for Personal Branding.

It’s relevant, practical, and imperative in today’s digital age. But beyond that, it is fun, internally and externally rewarding, and invaluable to the individual pursuing and aiming to fulfill their professional purpose daily.

Personal-Branding-Delightful-Communications

And here is my favorite part: others are beginning to understand what all the commotion is about too.

Secrets of a Winning Influencer Marketing Program: Takeaways from the Academy of Influencer Marketing from Traackr

All of us here at Delightful have finished the course from the Academy of Influencer Marketing (AIM) powered by Traackr!

Traackr is a solid influencer marketing platform that Delightful has been using for 2 years to help clients set up and run strategic influencer marketing programs. We love Traackr not just because it’s a great tool, but also it shares a similar methodology on influencer marketing with us which is building authentic and strategic relationships through a value exchange and mutual benefit framework.

Influencer-Marketing-Traackr-Academy-Delightful-Takeaway

The 1.5 hour course provided the Delightful team with a systematic crash course on understanding influencer marketing, identifying and engaging the influencers, setting up an effective influencer marketing program, and defining a measurement framework, etc.

How to Choose the Right Social Media Channel for Your Personal Brand

Now that you have crafted your personal brand statementbegun to analyze your competitors, and started to reengineer your digital presence, let’s talk about choosing the right social channel to capture your story and make your personal brand shine.

personal-brading-social-channels

While publishing across platforms (and linking them together!) is a great way to build your online presence, depending on your niche and professional goals, having a specific focus on the right one can positively elevate the experience your audience and peers have with your personal brand and increase the all important engagement.

Every social channel has its own distinguishing features, from preference of content, to audience size and their attention span, tone and scope. Think about which channel your target audience is on, leverage how active and engaged they are based on data like audience demographics and traffic generation, and then choose the best platform for YOU and your personal brand.

Shift in Social Media KPIs? Capitalize on the Metrics That Work!

A shift has occurred in Social Media KPIs (Key Performance Indicators). While we love audience growth, we are really working to increase engagement. We don’t just want likes, we want shares. Promotional messages have become routine, meaning focus is put on response rate and time.

So, what kind of customer data should we be concentrating on for improvement?

Social Media KPIs

With some data and insights from bitly’s collaborative Ebook How to Improve Social Metrics That Actually Matter, let’s get started!

Video: All About Branding Strategies and Tactics – SEMPO Panel Event

A couple of back, I was invited to join a virtual event – All About Branding – to share some insights with the SEMPO community.

The discussion was brilliantly moderated by Dana Todd, of whom I have been a big fan for years. I learned a lot too from Francine Carb who was on the panel as she has oodles of brand experience from way back.

Watch the video recording or read the recap to find out what we talked about  from monitoring competition and personal branding, to influencer marketing and branding measurement, and a whole lot more…

Hope you enjoy it and let us know if you have anything to add!

Cheers,

@MelCarson

Video: Importance of Analyzing Links for PR – Public Relations Not Page Rank!

At the end of last year, those nice people from Vizion Interactive asked me to have a chat on camera at the Digital Summit in Dallas.

I was at the event in my capacity as Brand Ambassador for Majestic.com, so chose to talk about broadening their audience beyond SEOs and link building and how important links are to the public relations industry.

Are you a PR pro? Are you using link data for competitive analysis and PR planning and reporting?

Watch the video to give you some ideas and inspiration!

Warning! I get a bit passionate towards the end!

Cheers,

@MelCarson

Meet Our New Book: Introduction to Personal Branding

We are delighted to announce our new book has gone live on Amazon:

Introduction to Personal Branding:
10 Steps Toward a New Professional You

Mel Carson Personal Branding Cover 1214

With the rise of digital and social media in the past few years, the internet has presented professionals with a magnificent opportunity to build, polish, and own outstanding personal brands. It’s also becoming more and more important for individuals to understand the practices and disciplines of personal branding to present themselves in an approachable, endearing and enduring way both in the digital world and in-person.

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