Introducing CoCreate Work by Delightful Communications

Say hello to a thrilling new addition to the Delightful Communications family.

While we did take some time over the summer to re-energize and make memories with our family and friends – a key component of our guiding principles – we’ve also been planning and preparing for our newest professional venture, CoCreate Work, and the day is finally upon us!

CoCreate Work

What is CoCreate Work?

CoCreate Work is a new subsidiary of Delightful Communications that works with start-ups and fast-growing companies and organizations to define and design purposeful internal culture, effective organizational structure, and excellence in employee experience.

Our CoCreate clients will then have access to Delightful’s marketing and communications resources to help amplify that corporate culture and experience internally, and to the rest of the world.

Delightful is looking to partner with growth-oriented organizations and teams to design a blueprint for the future of work by drawing out your company culture and defining a unified mission and set of values that help you scale your business with purpose.

The Big Idea Behind CoCreate Work

An effective company culture and structure is crucial for any business or team as it scales.  Through executive coaching, thoughtful operational organization, and a finely-tuned employee experience, we can help your business grow quickly with intent and purpose, building an inclusive culture that develops as an inherent part of your business model.

Take a glimpse at the three key components that together, form the basis of CoCreate Work:

Company Culture & Purpose – Through data analysis, surveys, coaching sessions, and employee engagement, we help you design and clarify your purpose and principles. Our clients walk away with a flexible concept for building their unique culture. 

Organizational Design – We help you design and implement internal structures that translate to effective hiring practices, consistent employee growth plans, leadership development, role clarity, organizational efficiency and more. Organizational design is how your company works. 

Employee Experience Make the experience intentional for new team members before they start. We help you design comprehensive onboarding plans unique talent management strategy, effective development programs, and employee benefits.

The idea for CoCreate Work was born from our personal experience as a growing company, working with the incredibly talented La’Kita Williams. Her expertise as a business coach and organizational design specialist helped us chart our course for the future. The process was invaluable.

Now, thanks to CoCreate Work, we can offer the services that we found to be instrumental in our current and future success, to companies and teams looking to grow quickly but purposefully, and with intent.

Meet La’Kita Williams 

La'Kita Williams

La’Kita (connect with her on LinkedIn) is an incredible force of nature! I first met her while training as an iPEC certified professional coach and had the enormous honor of having her coach me personally during our practical sessions.  Her experience, insight, patience and business acumen changed my business and (as importantly) my attitude toward business pretty much overnight.

A former HR and Talent Management specialist at Amazon, and certified Energy Coach, she specializes in helping leaders use their strengths to design and lead innovative, purpose-filled organizations. She’s the heartbeat behind CoCreate Work and brings with her an arsenal of experience, insight, and positive, transformational energy. Read more about her professional background as an organizational design mastermind here.

Delightful Will Help Amplify Your Culture and Leadership Brand

Throughout the whole experience, we are your partner, helping you create a winning culture and work environment you can be proud of.  And, when you work with CoCreate Work, you’re also becoming part of the Delightful Communications family of clients, with access to a whole menu of award-winning modern marketing and digital PR amplification solutions.

Developing this process alongside La’Kita, Co-Founder of CoCreate Work and the newest member of the Delightful team has been an incredible experience right from the start.

We are sincerely delighted to unveil CoCreate Work as a tried and true way to thoughtfully build and scale your unique company culture – making it a steadfast reflection of your business and your people for years to come.

We begin with a personalized needs assessment and retrospective that helps make the conversation meaningful from the start, then we CoCreate something great together!

Learn more about CoCreate Work by contacting us today.

Why brands need to be using Instagram stories

When Instagram launched the Instagram stories feature in 2016, a steady new stream of off-the-cuff, more everyday content began surfacing on the platform. A loose version of Snapchat, Stories allowed users to showcase more of their lives without it having to be permanently on their page. Hosted right at the top of the main feed, users can scroll to find a specific story to watch, or simply start with the first user visible and watch until the decide to swipe out of stories.

Delightful Wins Another Marketing Award for IoT in Action with Microsoft Event Campaign

They say lightning doesn’t strike twice, which is why we thought THREE times about submitting another campaign to the Content Marketing Institute Awards after our Majestic in Space win last year. Are we good enough for another award, we thought? Have we really done anything to match 3D printing the internet on the International Space Station, we pondered?

After much cogitation, we submitted an entry anyway.

So, imagine our utter joy when we were notified late last week that the work we have been doing with Microsoft on the IoT in Action event series has been so well regarded that we’ve won an industry gong from the CMI for the Best Integrated Corporate Event (in-person)/Digital Content Strategy

CMI Award Winner

The global IoT in Action with Microsoft event series provided attendees around the world with a combination of thought leadership, content and technical know-how that propelled education in the space, generated inspiration to get cracking on creating solutions and enabled IoT partners to collaborate on a global level, unlocking the possibility behind IoT together.

Enjoy this video we put together that highlights some of the key moments captured during the Microsoft IoT in Action series around the world.

Given we competed alongside a number of notable agencies and brands for this prestigious award, we feel sincerely thrilled for this public recognition of a job well done! 

How Did We Do It?

Through a robust digital strategy lead by our fantastic team at Delightful, we used content and social media to create a holistic event experience for partners and customers from end to end.

In short, we created content and assets to generate demand and raise awareness for the event series, but also used the global events as a content generating machine, feeding real-time material such as onsite videos, live-posted sessions and content sharing on social media (both ourselves and through influencers) back to the digital content creation process. This continually bolstered interest and demand for the event series, building an IoT community around Microsoft and engaging partners and customers across digital platforms.

Since the kick-off event in March 2017, there have been 149.5 million social media impressions with a 93.8 million social media reach of #IoTinActionMS on Twitter; not to mention over 4,000 people attended the events spanning North America, Asia, and Europe.

I’d like to personally thank everyone at Delightful – especially Bianca Hu and Melissa Peebles – because over the months it really has been a team effort and they have really spearheaded this effort. And then everyone else at Microsoft – led by Justin Slade – who have trusted us with their brand to help tell the story of IoT to thousands of partners around the world who have been inspired to go out and create IoT solutions that will truly change the world for the better!

Delightful is on a roll and can’t wait to share with you our next big idea – coming soon!



@MelCarson – Founder & Principal Strategist at Delightful Communications

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Banned Ads: Restricted Ad Types for Search and Social Media

We all know paid advertising is an effective and efficient way to reach our online audiences. A lesser-known fact is that digital advertising is not available to everyone. Some types of advertising are banned based on government ad regulations, and other ads are banned on specific platforms. Here are some of the latest changes in online advertising.

Meet Melissa – Our New Delightful Team Member

As a new member of the Delightful Team, I am ecstatic to bring my marketing savvy and passion for storytelling to my new role of Digital Marketing Specialist.

I employ my organizational skills, creative flair, and analytical curiosity to support client initiatives. And whether I’m crafting copy that drives audiences to act or helping monitor, analyze, and report on the performance of marketing campaigns, one thing is always certain: I believe in putting the customer experience first.

9 Social Media Tools to Help Make Personal Branding Easier For You

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start? There are social media tools that can help!

Here are 9 cost-efficient social media software and platforms that we recommend to help make your personal branding efforts easier.

Sharing Our Delightful Guiding Principles – Values for Life and Work

While we have many combined years of industry experience, Delightful Communications itself is a newer company. Founded in 2012, I started the company to help businesses capitalize on continually emerging trends in marketing and PR like social media, influencer marketing, employee advocacy, content marketing and personal branding.

Delightful Communications Principles
Understanding that while our primary medium of communication may be digital, our focus on business has always made clear that true success depends not just on digital pixels, but also on people.

Brands Gone Wild – Consumer Brands Using Humor to Crack Up Customers

Consumer brands are livening up their social strategy by taking the humor up a notch. While this isn’t a new tactic by any means, some brands have started using social media to find their inner stand-up comics.

Brands like Taco Bell and Domino’s have been garnering attention for their sassy presence in the past 5 years or so. The level of humor used has been steadily increasing with various brands implementing the tactics highlighted below in a variety of ways. From all-out sass to casual jokes, there are certainly different levels of risk involved as well. But there are also benefits with some efforts even garnering media attention, like last year when Wendy’s capitalized on a social copy error on the McDonald’s Twitter handle.

Which is Best for a B2B Content Marketing Strategy? Webinar or Podcast

webinar vs. podcast

“Should my business invest in a podcast or a webinar?” The short answer to this question: yes.

Choosing between a podcast or a webinar to convey your multimedia message has created a false dichotomy where business decision makers believe they must choose one over the other, implying a single answer is best. The more nuanced answer is that your business should invest in whichever of these technologies will meet your end business goals, or invest in both mediums if the content warrants.

Why Business Cards Are Not Dead and How to Create Great Ones

Business Cards Are Not Dead

When it comes to business cards, I am reminded of a chapter in my book, Pioneers of Digital, where the fabulous Avinash Kaushik talks about how he tested his famous blog – Occam’s Razor – on his wife and fellow work colleagues to get their feedback before he went public with it.

Well, when I started Delightful Communications, I decided to canvas industry peers about many aspects of my start-up, including marketing. What I found was that many people singled out business cards as a no-no. They’d scoff and say, “I don’t need to carry business cards, they’re out-of-date in this digital age.”

business card

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