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How to Learn to Listen and Practice Empathy

One of the top requests we get from prospective personal branding clients here at Delightful, is from executives wanting to be seen as thought leaders in their field. They understandably want to build their personal brand around their expertise, but during the analysis phase of the framework we’ve designed, there’s often a huge gap between how often they broadcast and how often they’re intent on listening.

Learn to Listen & Practice Empathy

The biggest misnomer when it comes to personal branding is that the focus should be all about you.

Yes, it’s your personal brand we’re trying to uncover and grow, but in order to make the best, most well-rounded impression on people in your sphere, you need to practice the art of listening and being empathetic.

Whether online or in-person, growing your network is important if you’re going to amplify the message that you’re a go-to person in your field for information or advice. Too often though, you run the risk of showing up on social networks or at events with an agenda that smacks of self-service, and after a while that attitude wears thin and does not reflect well on you.

What professionals looking to position themselves well in their industry need to do well is strike a balance between talking about themselves, and asking questions of others. It’s human nature to talk about ourselves (especially in professional situations) because it makes us feel good. Whether we’re happy about ourselves at that particular moment in time or not, it feels good to vocalize whatever is on our mind.

If it feels good for you, then it will feel good for other people right? So make sure you take an interest and ask questions.

A Comprehensive Guide to Twitter Marketing via Momentology

Twitter is a must-have for brands who want to build an engaging community, raise brand awareness, drive web traffic and generate leads. Most marketers are aware of it, but how many of them are utilizing Twitter properly?

Twitter-Marketing-Guide

A few weeks ago, Mel Carson, Founder of Delightful Communications, was asked by Momentology to provide some thoughts on how brands should effectively use Twitter for marketing.

Twitter-Marketing-Mel-Carson

Their comprehensive Twitter Marketing Guide covers every aspects of Twitter marketing including the characteristics of Twitter, how Twitter Advertising works, successful brand stories, and tips from industry experts, etc.

It is a perfect how-to guide to Twitter Marketing for newbies , but also provides interesting insights that will titillate experienced marketers as well:

  • Among all online adults in the United States, 19% use Twitter. Men tend to use Twitter more than women.
  • 90% of people consume content; 9% of people occasionally create content; 1% of people are power users and create the majority of content consumed by others on the network.
  • More than 78% of Twitter users access the site using a mobile device.
  • People who follow businesses online are influenced to take action on company information shared on Twitter more than on any other online channel.

For more insights and tips, see the full guide from Momentology.

And don’t forget to:

Subscribe to The Delightful Times

Follow @Delightful on Twitter

Like the Delightful Facebook Page

Join us on LinkedIn

Thanks for reading,

Bianca Hu – Digital Marketing Specialist

How to Establish Your Professional Purpose

In previous posts in this series, we’ve talked about getting a new headshot and trying to make ourselves more discoverable through search and social media. Now it’s time to focus on why we do what we do.

Establish-Professional-Purpose

Simon Sinek and his Ted Talk, How Great Leaders Inspire Action, has been seen over 22 million times in large part because his simple mantra of starting with why is a powerful but often overlooked first step towards success in any area of life.

Nearly all of us have to work right? We have to work to pay the bills, pay off university loans, save into our pension funds, afford to go out, go on vacation and have a bit of fun while we’re not working.

If we know we have to work and that might be a 40, 60, 80 hour week, there has to be more to what we’re doing than just earning money. What helps us get out of bed in the morning? What helps us be better at what we do? What is it that separates us having just a job and having career? What helps us live, strive and survive?

It has to be more than a pay check. We need to have a professional purpose. Without purpose there can be no planning and we limit the possibility of channeling our future in the direction we desire.

My story started way back when at school when I realized I had a talent for acting, singing and writing. School plays, music festivals, talent shows etc. all saw me pouring my heart and soul into something I knew I was good at. Doing drama at university was an obvious next step and the bright lights of London and theatre/TV/film land beckoned after 3 years honing my craft at college.

Delightful Communications News: April Recap

It’s been a great month with lots of awesome industry events both here in the US and in Europe.

Delightful Communications has been busy attending MarTech in San Francisco on behalf of client Majestic.com,  The European Search Awards in Berlin, and HeroConf in Portland  with the guys from Bing Ads sharing and learning about latest digital marketing trends.

The 2015 European Search Awards, hosted by our founder Mel Carson, announced their winners last Wednesday at a glittering gala event in the heart of Berlin. You can read more details on Search Engine Journal in a piece by Matt Southern who Mel was particularly thrilled to have met at last!

EU-Search-Awards-Mel-Carson

Mel Hosting The European Search Awards

April also saw us launch a series of blog posts entitled Personal Branding: 10 Steps to Your Perfect Strategy. Please sign up to The Delightful Times so you don’t miss any editions!

Here are the first two steps:

Step 1: Get a New Headshot – Your New Image Starts With an Image

Step 2: How Discoverable is Your Personal Brand

Also don’t miss out Mel’s new articles on Entrepreneur.com:

Report Highlights Digital Trends Entrepreneurs Need to Know About in 2015

5 Ways to Tell If You’re Doing Social Media Right

That’s it for this month, thanks for reading!

Bianca Hu – Delightful’s Digital Marketing Specialist

How Discoverable is Your Personal Brand?

When we embark on an analysis of a client’s digital footprint, one of the first things we look at is how discoverable they are across the web via search engines and social media. The ultimate goals of any successful personal brand exercise is to make you more discoverable, sharable and memorable, so discoverability is where we start.

Discoverable-Personal-Brand

Why?

Well you might be the most knowledgeable person in your field, the go-to expert in your niche or have so much to say on a subject you’re simply bursting to let the world know, but if no one can find you, either by name or when looking for relevant information pertaining to your expertise, you may as well not exist.

Just over a year ago, a New York research consulting firm asked me to have a chat with a “digital marketing expert” who had a great idea for a startup and wanted to run it past me. We spent most of the 45 minute conversation talking about personal branding and the fact that I could find no information online about him – his LinkedIn profile was a barren wasteland and I could find nothing to corroborate the claim he was an expert in digital marketing. He understood this was a bad experience, especially if I had been a VC or journalist checking him and his claims out.

Sometimes you only get one chance with people. If your brand doesn’t reflect authenticity, that’s bad. Not being discoverable is even worse.

Here are some ideas to help you get your brand in order so you’re more discoverable:

9 Social Media Tools to Help Make Personal Branding Easier For You

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start? There are tools that can help!

Here are 9 cost-efficient social media tools that we recommend to help make your personal branding efforts easier..

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Get a New Headshot – Your New Image Starts with an Image

In the first in a series of ten blog posts entitled Personal Branding: 10 Steps to Your Perfect Strategy, we turn our attention to one of the most obvious tactics that will help build you a compelling personal branding strategy.

Obvious……but so often overlooked. Literally.

Personal Branding Headshot

As the saying goes, “a picture is worth a thousand words,” so what thousand words (or handful) is your current LinkedIn profile picture or Twitter avatar saying about you?

According to research from Microsoft, we can assimilate the information from an image 28% quicker than the written word. That’s why cat pictures and food photos get so much traction on Facebook. And let’s not get started on the glories to be found on Pinterest!

We love photos because they’re easier to understand and quicker to fuel an emotion. Sometimes that emotion will be good, sometimes it will be bad. Your job as guardian of your personal brand is to make sure your photo/headshot/avatar solicits a positive reaction as it’s often going to be the first thing people look at when perusing your social media profiles or reading your bio in, say, a conference brochure.

Personal Branding: 10 Steps to Your Perfect Strategy

As more and more people are coming to Delightful for insight and help with telling their professional stories, we’ve decided to embark on a series of blog posts that will give readers a sense of what they need to think about when putting together a strategy to help build their personal brands and make them more Discoverable, Sharable and Memorable.

Personal Brand Building Strategy

The series will be called:

Personal Branding: 10 Steps to Your Perfect Strategy

Each nugget will be published every two weeks to coincide with the next edition of our newsletter – The Delightful Times.

Here are the Ten Posts as they get published:

Get a New Headshot – Your New Image Starts with an Image

How Discoverable is Your Personal Brand?

How to Establish Your Professional Purpose

If you don’t want to miss a single edition of the series make sure you’re doing one or all of the below:

Subscribe to The Delightful Times

Follow @Delightful on Twitter

Like the Delightful Facebook Page

Join us on LinkedIn

We’d love to get your feedback and hear what’s working for you with your personal brand building efforts, so please don’t be shy in telling us what you think and sharing our content with friends and peers if you think it will resonate with them!

Here’s to you perfecting your personal brand strategy over the next few months.

Hold on to your seats……

Cheers,

@MelCarson – Founder of Delightful

Bringing the #JanesOfDigital Event Alive Through Video

Earlier this month, we helped the Bing Ads team create a video of the awesome #JanesOfDigital event that took place at SMX West in San Jose.

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The evening mini-seminar slash networking opportunity is the second in an on-going series of get-togethers designed to celebrate women in search and digital marketing.

We partnered with our fabulous editor, Andrew Goddard, at Cherry UK to produce a promo which really captures the atmosphere and buzz surrounding this most excellent occasion.

A particular call out to Sarah Wulf who did an exceptional job as anchor and for asking some great questions, which as you can see, garnered some great answers from the evening’s esteemed panel!

So here is the video. Hope you enjoy…

Like what you’re reading on the Delightful Blog?

Why not Subscribe to our Newsletter  >> The Delightful Times as well?

 

Regards,

Mel

How to Use Twitter Analytics for Content Marketing

Keith Reinhard, the chairman emeritus of DDB Worldwide, reminded us on Adweek a couple of weeks ago that marketing and advertising have always been about connecting brands with people, and we need to remember that human nature stays pretty constant.

Although the technology landscape is constantly changing, it’s useful to understand and utilize the constants in our lives (and marketing plans) as well.

Twitter Analytics is one tool that can provide valuable data for marketers to understand people, connect with them, and tell stories they love.

Although we’ve been using Twitter Analytics since it was open to the public, the webinar hosted by Twitter last month gave me some deeper insights, especially on how to use the tool for content marketing.

Twitter Analytics_Content MKT

Know Your Audience

Understanding who you are talking to is an essential step before you start talking. Twitter Analytics can help you with this by providing visualized and easy-understanding data about your followers.

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