Last month, I had the pleasure of attending the first ever Sysomos Summit in Raleigh, NC. The summit was full of beneficial sessions, and I was thrilled to have the chance to learn from industry leaders at Coca-Cola, Facebook, Google, etc. on the current state, and the future of social media marketing.
Peter Heffring, CEO of Sysomos, kicked off the summit by addressing the challenge all marketers are facing in nowadays. With 2 million news articles published and 5 billion posts shared on Facebook per day, not only are customers are overwhelmed, but also marketers. Peter used an excellent analogy to describe the situation – a lot of us are stuck in the hunter/gatherer mode, in which we, as marketers, are collecting a huge amount of data, but are not turning them into insight that will help us take further action.
A recent study from Microsoft shows that human attention span is now 8 seconds, shorter than goldfish! So how can marketers get themselves out of the hunter/gatherer mode and take action to win customers’ attention?
By reviewing the huge pile of notes I took during the summit, my conclusion is that:
Data Insights + Being Human = Wins Your Customers in Their Moments