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Video: Importance of Analyzing Links for PR – Public Relations Not Page Rank!

At the end of last year, those nice people from Vizion Interactive asked me to have a chat on camera at the Digital Summit in Dallas.

I was at the event in my capacity as Brand Ambassador for Majestic.com, so chose to talk about broadening their audience beyond SEOs and link building and how important links are to the public relations industry.

Are you a PR pro? Are you using link data for competitive analysis and PR planning and reporting?

Watch the video to give you some ideas and inspiration!

Warning! I get a bit passionate towards the end!

Cheers,

@MelCarson

Martin Luther King and the Power of Personal Branding

Martin Luther King Jr. has sustained a legacy well beyond his passing. Efforts to honor him with a national holiday were visible just four days after his assassination, and educational institutions and public landmarks continue to celebrate his character today. In fact, last Monday you may have even seen him positioned as a marketing strategy among brands.

MLK Personal Branding

Evident is not simply the remembrance of a humanitarian and visionary leader in the civil rights movement, but a persisting touchstone for justice and activism in our world today. Yet by no means did MLK act alone. Critics such as Ella Baker – another renowned civil right activist – has even gone so far to assert that Martin did not make the movement. Rather, the movement made him. So how exactly did Martin gather a crowd of over 250,000 supports and share his vision on August 1963?

His charisma generated enthusiasm and his public relations skills allowed him to present an issue as a moral wrong demanding action. His call for nonviolence made him more impressive to observers. And gradually, King established the nonviolent philosophy for which he was later coined.

While the term personal branding is more widely used in the contemporary influx of digital, new media and technology, MLK is a historical and influential figure who illustrates to us that personal branding has been around for generations!

Tactics Mr. King utilized to shape his brand and legacy include:

  • Forging an image
  • Constructing a clear message
  • Connecting with those around him
  • Expressing empathy, and
  • Engaging and creating.

He had a message to the world about social justice and even if campaigns failed or criticism rose, the broader message never wavered.

Branding has reshaped the everyday world we live in. No longer are products and commodities simply the products themselves. Rather, they represent lifestyles and ideas with the power to influence.

Individuals as well.

MLK captures the features of a well-constructed personal experience and story.

He is discoverable, sharable, and memorable – highlighting the power of the personal brand.

Thanks for reading!

@AndreaRocha – Digital Marketing Intern at Delightful Communications

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Meet Our New Book: Introduction to Personal Branding

We are delighted to announce our new book has gone live on Amazon:

Introduction to Personal Branding:
10 Steps Toward a New Professional You

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With the rise of digital and social media in the past few years, the internet has presented professionals with a magnificent opportunity to build, polish, and own outstanding personal brands. It’s also becoming more and more important for individuals to understand the practices and disciplines of personal branding to present themselves in an approachable, endearing and enduring way both in the digital world and in-person.

Personal branding benefits you and your business by:

  • Establishing Credibility & Thought Leadership
  • Growing Your Network
  • Attracting New Opportunities
  • Increasing Sales
  • Helping You Reach Your Business Goals

The book is based on our blog post series from last year. It is a one-stop-shop introduction to personal branding outlining the key concepts and strategies with actionable tactics you can employ immediately in order to start becoming more discoverable, shareable, and memorable within your industry.

The book is designed to be short and clean to read (under an hour,) and with the new edits you will get a systematic and well-designed step-by-step crash course in personal branding fundamentals.

Here’s a sneak peek of the highlight chapters:

  • Establish Your Professional Purpose
  • Embrace and Expound Your Experience
  • Analyze Your Competitors as You Build Your Personal Brand
  • Get a New Headshot – Your New Image Starts with an Image
  • How to Craft Your Personal Branding Statement
  • Make Your Personal Brand Discoverable
  • How to Re-engineer Your Digital Presence
  • Take 5 and Practice Writing
  • How to Learn to Listen and Practice Empathy
  • Social By Design: Make Your Personal Brand Stand Out. Always.

Who is this book for?

  • CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.
  • Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.
  • HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.
  • PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.

So download it from Amazon today:

US Version – Introduction to Personal Branding: 10 Steps Toward a New Professional You

UK Version – Introduction to Personal Branding: 10 Steps Toward a New Professional You

We hope you enjoy reading the book and can’t wait to hear what you think!

Cheers, Mel

Delightful Communications News: November Recap

November has been another thrilling month with holidays, conferences, plenty of articles and more…

We collaborated with Cohn Creative, on a personal branding video featuring our furry friend Bigfoot. What does he have to do with personal branding you may ask? If you haven’t seen it yet, watch to find out.

If you have, great! We hope you enjoyed it and picked up on some useful tips.

fruits that you need to try

A couple of weeks ago, Mel visited Raleigh, North Carolina to speak at the Internet Summit about all things related to cohesive digital PR strategy: big data, content marketing, and how to reach influencers.

As we approach mid-December with 2016 in sight, be sure to click here to see what experts anticipate will be the content marketing trends and emerging technologies of 2016.

Plus, if you are ready to establish yourself as an expert and thought-leader in your industry, we encourage you to look into the the hands-on Personal Brand Lab workshop @ SMX West on Feb 29th, 2016.

Our very own Mel Carson will be hosting and we would love to see you there!

Delightful Communications has also been featured in a number of articles/virtual events including:

How to Make Your eCommerce Business Stand Out By Creating a Branding Action Plan – with Mel Carson

What Makes Brands Memorable and Why We Need to Make It Personal

Influence Marketing: 7 Key Questions Answered by Industry Experts

That about wraps it up for this month. Thanks for reading!

Andrea Rocha – Digital Marketing Assistant

Introducing The Personal Brand Lab in Partnership with SMX Coming in 2016

We’re delighted to announce that we are teaming up with Third Door Media, the organizers of the global SMX digital marketing events, to present the inaugural Personal Brand Lab Workshop at SMX West in San Jose on 29th February 2016.

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The explosion in use of digital and social media has created an amazing opportunity for professionals to build an outstanding personal brand so, in response to client demand, the Personal Brand Lab workshop aims to help the attendees understand how to establish themselves as experts and thought-leaders in their niche via digital channels as well as in-person strategies and tactics.

The Personal Brand Lab is designed for C-suite executives, business owners, HR & training managers, PR & executive communications managers, marketers and digital marketing practitioners who want their expertise and experience to be more discoverable, shareable and memorable.

Highlights and takeaways from this personal branding workshop include:

  • An introduction into personal branding and why it’s so important for your career and the success of your company.
  • How to create a personal branding strategy to help your expertise standout in your industry.
  • What you need to do to establish your professional purpose and create a personal branding statement.
  • A comprehensive overview of LinkedIn and other social platforms including real-time profile optimization and networking.
  • Tools overview – what tools you can use to help create, establish and measure your personal brand.
  • How to establish a communication cadence and success measurement framework to keep your personal brand on track.

Register for the Workshop Here

For more information on the workshop or Delightful’s Personal Branding Services contact us through our
contact form.

Cheers,

Mel Carson – Founder and Principal Strategist

 

How to Use the New LinkedIn App to Boost Your Personal Brand via Your Phone

Have you updated the LinkedIn app on your smartphone yet? If not, you should!

There’s no doubt that LinkedIn has become the most important social media platform for building a professional personal brand and while the old LinkedIn app was fine for checking a few updates or accepting a friend request, the clustered functionality and not-so-aesthetically-pleasing user interface somehow limited it’s potential to enable users to enhance their personal brands adequately via mobile.

LinkedIn_Personal_Brand

The new LinkedIn Flagship app aims to provide users with ”a mobile experience that is more intuitive, smarter and dramatically simplifies your LinkedIn experience.”

Personally, I think LinkedIn did a great job reaching this goal.

Here’s how the improved features of the new LinkedIn app can help you boost your personal brand on the go:

Edit Profile & Adjust Settings in the ‘Me’ tab

The new app breaks down its functionalities into 5 tabs: Home, Me, Messaging, My Network, and Search.

#Podcast: How to Make Your eCommerce Business Stand Out by Creating a Branding Action Plan

Earlier this month, I was invited to share some insights on How to Make eCommerce Business Stand Out by Creating a Branding Action Plan with the listeners of eCommerce Marketing Podcast.

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In the latest episode of the podcast series hosted by Robert Kilonzo, Marketing Experts Reveal Top Strategies to Grow Your Store, I was asked to reveal the secrets of how to make your brand stand out, top mistakes people make with building their brands, and tools to put together a successful branding strategy.

Delightful Communications News: October Recap

October has been a wonderfully busy month with Team Delightful appearing at several digital marketing industry events throughout the US.

At the beginning of the month we were at SMX East in New York with the Bing Ads team and Majestic.com. Watch the wrap-up video we helped produce for Bing and see how much of a blast we had there!

A couple of days later, our founder, Mel Carson, was honored to MC the US Search Awards and shared some insights on Personal Branding at Pubcon. Read an article from Bruce Clay’s team on the personal branding & social strategy advice Mel and his fellow speakers shared on the stage.

We also attended =LIFT, the first annual social media conference by Simply Measured. Here’s the top takeaways from us from that event on social analytics and technologies.

Delightful-Recap

Technology and Measurement: the Biggest Challenges for Social Media Marketers

Last week, Simply Measured, one of the leading social media analytics companies out there, hosted their first annual conference =LIFT in Seattle. The 1-day conference provided marketers with a lot of insight on the latest industry trends, benchmarks, and best practices on social media marketing.

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The keynote speech delivered by Nate Elliott, VP & Principal Analyst Serving B2C Marketing Professionals at Forrester Research, was a great kick-off of the event. We were so impressed by the data and insights from his talk we wanted to share them with you.

Technology and Measurement are the Biggest Challenges for Social Media Marketers

Social media is bigger than ever before. From 2014, both agency fees for social media and social media advertising spend have been increasing and will continue to increase. About 9.6 billion dollars will be spent on social media in 2015 as Forrester predicts.

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(Slide credit: Nate Elliot from Forrester at =LIFT)

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