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4 takeaways for successful global marketing campaigns

“Celebrate Uniqueness” is one of our Delightful principles. With a company culture that encourages inclusivity and diversity, I get the privilege of working with amazing colleagues and clients from different cultures to develop and execute global marketing campaigns.

As someone who grew up in China and now works in the U.S., I’ve been able to see how globalization is bringing different people together to find common ground, but also to realize how huge the difference can be from culture to culture, which is even more prominent in the marketing world.

In this article, I wanted to share with you my biggest takeaways regarding how to develop and keep a global mindset that will help you do cross-cultural and global marketing right.

Personal Branding as a Young Professional – Why it Matters Before You’re in a Leadership Role

Personal branding is not exclusive to CEOs, CVPs, directors, or those in a leadership role. Nor is it only expanded to people looking to soon advance to high positions such as those. Personal branding is a tool that everyone should engage to help solidify their career. Regardless of age, job title, or industry, personal branding can help you be more discoverable, shareable and memorable. As a young professional, it’s important to lay yourself a solid foundation for your impending career.

Personal Branding for Entrepreneurs and Leaders at EQ Leadership Labs

Personal Branding Speaker

It’s always such a joy to be asked to speak at conferences, and thrilled that our old friend Jonathan Allen (Former Search Engine Watch editor) asked me to come to his inaugural EQ Leadership Labs event in St. Louis, Union Station, next week.

I’ll be speaking about the importance of entrepreneurs to have tip-top personal brands as leaders and sharing tips on how they can have their wisdom and experience be more discoverable, shareable, and memorable.

If you are in the area, please drop by – you can register with this discount code – and looking forward to seeing and hearing from some other past industry friends and peers like Mike Grehan, Simon Hestletine, and Thom Craver.

Should be a marvelous event!

@MelCarson – Founder & Principal Strategist at Delightful Communications

Don’t forget to: subscribe to The Personal Brand Labfollow @Delightful on Twitterlike the Delightful Facebook Page, and join us on LinkedIn. 

Introducing our First EMEA Team Member: Simone Schuurer

Delightful Communications expands into UK & EMEA

I’m Simone and happy to introduce myself to you as the Delightful Communications Digital Marketing Strategist based in EMEA. I live South of London in the Surrey Hills in a town steeped in literary history with links to Charles Dickens, Rudyard Kipling, Jane Austen, E.M Forster and more. As you may gather, I love literature and writing. I have a BA in Communications, Journalism and PR.

I truly enjoy the work I do. Digital marketers are communicators with a fascinating toolbox. They have the tools to be endlessly creative but also have the equipment to test whether communication strategies and executed plans help solve a customer’s goals.

5 Personal Branding Resolutions for the New Year (Or Anytime Really)

5 Personal Branding Resolutions for the New Year

New years can be a great time to check in with your personal branding efforts. New Year’s Resolutions can be polarizing. Some people swear by them, other’s hate them, others could care less. So, if you love new years resolutions, here are some tips to check in with your branding efforts. But if you hate new years resolutions, it’s still a great time to check in. Plus, these tips can really be applied at any time of the year. So, let’s get into it, shall we?

Social Media Trends To Watch For in 2019 with SEMrush

Last week, I had the chance to speak during a SEMrush webinar all about the social media trends to watch for in 2019. I joined the ranks of a superb group of experts, Ashley Ward, Akvile DeFazio, and Gavin Bell.

As 2018 ramps down, it’s important to begin to look toward the new year and prepare for what’s to come. The social media landscape is constantly evolving, and it’s important to stay on top of trends and prepare for what’s to come. 

Introducing our newest team member – Nathan Pfeifer

Delightful employee with bridge in background

After 8+ years in the world of online advertising, working at both Microsoft and AOL (Oath), I would like to introduce myself as the newest member of the Delightful Communications team.

As a Digital Marketing Specialist, I employ several skills I have gained over the years: Establishing relationships, operationalizing workflow, and providing laser-focus to customer needs. I believe in treating the customer with respect, going above and beyond and ALWAYS looking to surprise and delight.

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