Introduction to Personal Branding Book Now in Paperback

With the Introduction to Personal Branding Kindle eBook out for just over a year racking up five-star reviews on Amazon, we decided (inspired by our friend Karl Sakas’ pocket guide for agency leaders) to work with the fine people at CreateSpace and publish a paperback version of the book.

Personal Brand Guide Book

We’re very lucky to have our friend Jason Miller, who heads up Global Content Marketing for LinkedIn, write a few kind words about the book.

This is what he said:

“In today’s incredibly competitive landscape you need to stand out; you need to differentiate yourself from the masses, and personal branding is the answer. But what exactly is a personal brand and where does one even begin to proactively manage how the world sees them?

Enter the modern playbook for taking control of your personal brand, based on real world experience, not some philosophical approach. I wish that I had Mel Carson’s guide when I had to re-invent myself several years ago as it would have saved me from a tremendous amount of trial and error.”

Thanks to Jason and thanks to all our readers and reviewers so far.

We hope you’ll share the book far and wide so we can help more people uncover their professional purpose and have their wisdom and experience become more discoverable, shareable and memorable!

Here are some links to where to find the book in three different formats:

Buy the Paperback Version of Introduction to Personal Branding

Buy the Kindle eBook Version of Introduction to Personal Branding

Buy the Kindle Audible Version of Introduction to Personal Branding

Thanks for reading and have a great 2017!



Seattle Personal Branding Workshops and Training 2017

Given all the great feedback we’ve had about our personal branding workshops and training over the past year, we’ve decided to up the ante and do as many as we can in our hometown of Seattle during 2017.Personal Branding Workshop TrainingNext week (11th January), we’re making an appearance at the Seattle Search Network giving a workshop presentation on personal branding and how to be more discoverable, shareable and memorable in your niche.

The Seattle Search Network is a big meet-up group focused on search engine marketing, so we’re very pleased they’ve taken the plunge and allowed us to speak to their members on personal branding.

Register here and know that you don’t need to be a member of the group.

Later in the month (24th January), we have been asked by the British American Business Council, based in Seattle, to present a morning personal branding workshop as well (Register here).

Here’s the background on that talk:

Research from Nielsen says just 50% of people believe what a company has to say about its products and services, while 83% will trust the opinion of a friend, peer or family member.

The explosion in use of digital media has given professionals the opportunity to have their wisdom and experience be discoverable, shareable and memorable like never before. It’s a wonder then that so many people have not grasped this opportunity and insist on having their life’s work generate a mostly mediocre impression on the world.

In this session with Personal Branding Expert, Mel Carson, you’ll:

  • Get an introduction into personal branding and why it’s so important for your career and the success of your company.
  • Learn how to create a personal branding strategy to help your expertise standout in your industry.
  • Understand what you need to do to establish your professional purpose and create a personal branding statement.
  • Receive a whole bunch of tips on how to get the most out of LinkedIn and other social platforms and tools.
  • Learn how to establish a communication cadence and success measurement framework to keep your personal brand on track.

Later in the month, we’ll be doing a private personal branding workshop presentation for a women’s group at Microsoft, so January will be a very busy start to the year for us.

Do contact us if you’d like us to do a personal branding workshop or training at your event or company.

The recent news we shared about Ashley Seffernick joining the company will see these programs getting turbo-charged with her insight and expertise so they will just keep getting better!

Thanks and hope to hear from you soon!

Mel Carson – Founder & Principal Strategist at Delightful Communications.


Future of Virtual and Mixed Reality and Marketing with Robert Scoble

When I started my career at Microsoft over a decade ago, my colleague at the time, Carolyn Miller, suggested I read a book about blogging called “Naked Conversations” by Robert Scoble and Shel Israel.

Robert Scoble Virtual Reality

I can safely say that book changed my life.

My initial role at Microsoft was as a Pan-European Search Specialist helping to launch Microsoft adCenter (now Bing Ads) but after a while, I was tapped up for a community role to help advertisers “help themselves” by creating and disseminating useful content on blogs and forums.

Talking Digital and Social at BABC Pre-Election Breakfast Discussion in Seattle

Next week I’ll be joining an illustrious panel to discuss the US election and I have been asked to talk specifically about how digital and social media is affecting the potential outcome.

I wrote about it a bit more in this article: BABC Pre-Election Breakfast Discussion in Seattle on my personal blog but thought our Delightful followers would like to know in case you’re in Seattle next week!

Register here: Pre-Election Breakfast BABC

Hope to see you there!


Does Your Brand Have the “Why” Factor?

We recently stumbled upon the eBook, Thoughts on Crafting a Brand Identity by Brandwatch and it inspired us to discuss the question, “Does your business have the “why” element in your brand and what is it?”

Every company out there has a product or a service they offer, some companies have an idea of what differentiates them, but few companies truly know why they do what they do!

Simon Sinek, a best-selling author, famously known for his Ted Talk: Start With Why, explores the idea of how companies that focus on their core belief are more successful in their branding and marketing strategies.


How to Find the Right Influencers for Content Marketing Using BuzzSumo

At Delightful, we believe content marketing and influencer marketing can’t live without each other.

Content can be seen as the currency of most influencer marketing activities and, on the other hand, influencers help amplify content and bring brands the credibility to reach and engage with relevant audience.

However, it’s not easy to find the right influencers to help you create killer content and amplify it. Most influencer marketing tools that can help marketers find influencers evaluate how influential they are based on their social media performance, while the influencers content marketers value the most, are those who write and share not just on social media, but also on their blog and 3rd party publications.


Buzzsumo is the perfect tool to solve this problem for content marketers. By providing powerful content insight, the tool can help marketers find the right influencers to boost their content creation and amplification numbers.

8 Amazing Personal Branding Examples You Can Learn From Today

An effective personal branding strategy provides professionals the platform, opportunity and edge to establish credibility, inspire, and succeed in their niche. While that’s summed up nicely in a sentence, it takes planning and consistent action to execute and build an accomplished personal brand.


While there are plenty of insights and best practices, there’s nothing like some good personal branding examples to put it all in perspective. After all, what does a best personal brand really look like? Does the perfect personal brand exist? Maybe, maybe not. But after some thorough research, here are 8 stellar examples of individuals we believe understand what it means to be discoverable, sharable, and memorable!

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