I have a story.
You have a story.
We ALL have a story.
If our personal brand is all about what kind of experience people have with us online and in-person, that experience has a past and we need to embrace it.
During a personal branding workshop I delivered last week, we talked about our professional past: what was our educational experience? How did we get into our niche? What were our professional passions? What did we find hard? Where did we want to be in 3 years time from a career perspective?
In just 5 minutes talking about themselves (not any easy or comfortable thing for many to do) the participants had started to cultivate a story about their career that had structure – a beginning, a middle and a desired end.