Blog

Personal Branding Workshop in Portland for SEMPDX Crew

SEMPDKWe’re delighted to announce those wonderful people at SEMPDX (Portland’s incredibly smart and vibrant digital marketing community) have invited me to speak at an event next month on personal branding.

I’ll be traveling down on the 13th September to deliver this talk which will have some workshop-style interactivity:

Discoverable, Shareable and Memorable: How to Discover and Define Your Personal Brand to Compete Effectively in the New World of Work”

Video: How to Get Started with Influencer Marketing > Webcertain TV

Earlier this month I was invited onto Webcertain TV to share some thoughts and wisdom on how to get started with influencer marketing.

Influencer-Marketing-WebcertainTV

In this 12 minutes video, we discuss the ins and outs of influencer marketing including how to get started with influencer marketing, how to integrate influencer marketing with your social media and content strategy, how to find and approach influencers online, what influencer marketing technologies are available out there, what to measure and how to align your influencer program with your business goals, and more.

Check it out…

Hello Facebook 360: Everything You Need to Know in One Epic Infographic

2016: Facebook is the first social media to integrate VR in any user daily browsing.

What does that really mean? For the first time, users can easily share 360 photos to Facebook, making content and views more immersive and creative to the masses.

Facebook 360 photo

The best part: taking a photo and sharing it is actually pretty simple!

Infographic: Your Personal Branding Strategy in 10 Steps

We’ve received tons of positive feedback since the launch of our latest eBook: Introduction to Personal Branding: 10 Steps Toward a New Professional You, which is also live now on Audible and iTunes as an audio book!

Personal-Branding-Infographic

We are thrilled that the book has helped our readers to start paying more attention to their personal brand and more importantly, actually making plans and taking action to improve their personal brand and be more discoverable, shareable and memorable:

“This is by far the most-bookmarked book (per page-capita) on my Kindle today. I’ve already set up a site, paid attention to image names, tweaked my LinkedIn profile, and more based on Mel’s tips.” – S. Weise

Confluence: Why You Should Include Influencers to Your Content Marketing Strategy

In a digital world, content is the currency of influence. Obviously, most marketers nowadays are aware of the importance of content marketing: according to recent studies, 93% of B2B marketers use content marketing, and 60% of marketers create at least one piece of content each day.

Confluence-Influencer-Content-Marketing

Along with the explosion of content, marketers are challenged to make their voice heard. That’s why influencers should be a part of your content marketing strategy. Traackr Academy of Influencer Marketing recently brought us a new course, Confluence: The Meeting of Content and Influencer Marketing, to help marketers attract and convert customers by aligning influencer and content strategies.

Interview with Duane Forrester: Uncovering the Goldmine of Link Data for Influencer Marketing 

We are big-time supporters of Majestic here at Delightful, and while the British search engine tells you who is linking to whom across the web, we want you to uncover everything it has to offer beyond just being a tool for SEO (search engine optimization).

I chatted to Duane Forrester, VP of Organic Search Operations at Bruce Clay, at a conference recently about how content marketers and digital PR people could use link data to tell better stories about their campaigns and how to get creative when planning outreach to influencers.

Influencer-Marketing-Mel-Carson-Duane-Forrester

Duane says, “the reality is links are a source of direct traffic,” and gives you the opportunity to uncover potential partners and evaluate the success of your content. You’re putting in the work, but still, how well do you know your customers? Who are your key influencers? What is the net long-term effect of the content and campaigns you are producing?

Best Employee Advocacy Platforms to Help You Build An Engaging Program

At Delightful, we believe that brilliant brands are built through people, not just pixels. Compared to branded messages, research shows that people’s words are more likely to be trusted.

Employee advocacy

As one of our clients from Microsoft, Geoffrey Colon, the author of Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal, expressed in his recent LinkedIn article, brands will continue to be ignored while the influencers you pay may run into the same issues of all paid endorsements. It’s really time to pay attention to your employees who can be the most transparent, authentic, and trustworthy advocates for your brand.

Mel Carson to Deliver Art of Personal Branding Keynote at Seattle Business Tradeshow

We’re thrilled to announce I’ll be delivering the keynote speech at this year’s Seattle Business Tradeshow on Wednesday 8th June 2016.

Seattle Business Tradeshow

We’re big fans of the Seattle Chamber of Commerce and the incredible work they do here in the Puget Sound Area.

To be invited to address the delegates and exhibitors before the tradeshow floor opens is a tremendous honor, and I’m determined to make my talk informative, engaging, entertaining and, above all, actionable!

Here’s the title and what people can expect to take away from my speech:

The Art of Personal Branding: How to Stand Up & Stand Out in Business

How to Create a Media List for PR Outreach Using Majestic.com

Media List

If you’re in the business of building media lists for PR outreach, you may use an established database from a company like Cision or PRNewswire.

While those tools are an excellent resource, they can be expensive, so we’ve put together a video for Majestic.com (I’m their US Brand Ambassador) to show how you can use link data to figure out who is writing about what AND know how influential and authoritative they are as a writer or publication.

Thank You #BrightonSEO

A few weeks ago I was lucky enough to grace the stage at the Brighton Dome in the South of England at the fabulous #BrightonSEO conference.

Mel-Carson-BrightonSEO

The conference organizer – the hugely talented and affable Kelvin Newman – had taken a punt on me doing a talk on Personal Branding, a subject not regularly heard about from the stage of major digital marketing conferences.

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