Blog

Interview with Duane Forrester: Uncovering the Goldmine of Link Data for Influencer Marketing 

We are big-time supporters of Majestic here at Delightful, and while the British search engine tells you who is linking to whom across the web, we want you to uncover everything it has to offer beyond just being a tool for SEO (search engine optimization).

I chatted to Duane Forrester, VP of Organic Search Operations at Bruce Clay, at a conference recently about how content marketers and digital PR people could use link data to tell better stories about their campaigns and how to get creative when planning outreach to influencers.

Influencer-Marketing-Mel-Carson-Duane-Forrester

Duane says, “the reality is links are a source of direct traffic,” and gives you the opportunity to uncover potential partners and evaluate the success of your content. You’re putting in the work, but still, how well do you know your customers? Who are your key influencers? What is the net long-term effect of the content and campaigns you are producing?

Link data is the goldmine to help you answer such questions. Traditionally used for SEO, consider some of the ways it can be used to achieve better ROI and success for your Influencer Marketing program:

  • True influence is difficult to measure, but is nonetheless exceedingly important.
  • Link attribution, and the locations of where these things are happening, provides better understanding of how people are reacting.
  • You can laser into sentiment, feelings, and behavior of your audience to improve future campaigns.
  • The data informs who you should reach out to next, potential partnerships, and if there is an opportunity to build a new program.

Check out my full interview with Duane for more thoughts on how Link Data can go Beyond SEO:

Be sure to stay up-to-date for our ongoing collaboration project with Majestic, #MajesticInSpace, and if you need any further help improving your Influencer Marketing, please contact us for our Influencer Marketing Services!

Thanks for tuning in!

Cheers,

@MelCarson

Best Employee Advocacy Platforms to Help You Build An Engaging Program

At Delightful, we believe that brilliant brands are built through people, not just pixels. Compared to branded messages, research shows that people’s words are more likely to be trusted.

Employee advocacy

As one of our clients from Microsoft, Geoffrey Colon, the author of Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal, expressed in his recent LinkedIn article, brands will continue to be ignored while the influencers you pay may run into the same issues of all paid endorsements. It’s really time to pay attention to your employees who can be the most transparent, authentic, and trustworthy advocates for your brand.

Mel Carson to Deliver Art of Personal Branding Keynote at Seattle Business Tradeshow

We’re thrilled to announce I’ll be delivering the keynote speech at this year’s Seattle Business Tradeshow on Wednesday 8th June 2016.

Seattle Business Tradeshow

We’re big fans of the Seattle Chamber of Commerce and the incredible work they do here in the Puget Sound Area.

To be invited to address the delegates and exhibitors before the tradeshow floor opens is a tremendous honor, and I’m determined to make my talk informative, engaging, entertaining and, above all, actionable!

Here’s the title and what people can expect to take away from my speech:

The Art of Personal Branding: How to Stand Up & Stand Out in Business

How to Create a Media List for PR Outreach Using Majestic.com

Media List

If you’re in the business of building media lists for PR outreach, you may use an established database from a company like Cision or PRNewswire.

While those tools are an excellent resource, they can be expensive, so we’ve put together a video for Majestic.com (I’m their US Brand Ambassador) to show how you can use link data to figure out who is writing about what AND know how influential and authoritative they are as a writer or publication.

Thank You #BrightonSEO

A few weeks ago I was lucky enough to grace the stage at the Brighton Dome in the South of England at the fabulous #BrightonSEO conference.

Mel-Carson-BrightonSEO

The conference organizer – the hugely talented and affable Kelvin Newman – had taken a punt on me doing a talk on Personal Branding, a subject not regularly heard about from the stage of major digital marketing conferences.

Why Personal Branding? Because It’s Becoming a Real Thing!

As we have had such an amazing response to the book we published on Amazon in January, we have and will continue to put the message out there for Personal Branding.

It’s relevant, practical, and imperative in today’s digital age. But beyond that, it is fun, internally and externally rewarding, and invaluable to the individual pursuing and aiming to fulfill their professional purpose daily.

Personal-Branding-Delightful-Communications

And here is my favorite part: others are beginning to understand what all the commotion is about too.

Secrets of a Winning Influencer Marketing Program: Takeaways from the Academy of Influencer Marketing from Traackr

All of us here at Delightful have finished the course from the Academy of Influencer Marketing (AIM) powered by Traackr!

Traackr is a solid influencer marketing platform that Delightful has been using for 2 years to help clients set up and run strategic influencer marketing programs. We love Traackr not just because it’s a great tool, but also it shares a similar methodology on influencer marketing with us which is building authentic and strategic relationships through a value exchange and mutual benefit framework.

Influencer-Marketing-Traackr-Academy-Delightful-Takeaway

The 1.5 hour course provided the Delightful team with a systematic crash course on understanding influencer marketing, identifying and engaging the influencers, setting up an effective influencer marketing program, and defining a measurement framework, etc.

How to Choose the Right Social Media Channel for Your Personal Brand

Now that you have crafted your personal brand statementbegun to analyze your competitors, and started to reengineer your digital presence, let’s talk about choosing the right social channel to capture your story and make your personal brand shine.

personal-brading-social-channels

While publishing across platforms (and linking them together!) is a great way to build your online presence, depending on your niche and professional goals, having a specific focus on the right one can positively elevate the experience your audience and peers have with your personal brand and increase the all important engagement.

Every social channel has its own distinguishing features, from preference of content, to audience size and their attention span, tone and scope. Think about which channel your target audience is on, leverage how active and engaged they are based on data like audience demographics and traffic generation, and then choose the best platform for YOU and your personal brand.

Shift in Social Media KPIs? Capitalize on the Metrics That Work!

A shift has occurred in Social Media KPIs (Key Performance Indicators). While we love audience growth, we are really working to increase engagement. We don’t just want likes, we want shares. Promotional messages have become routine, meaning focus is put on response rate and time.

So, what kind of customer data should we be concentrating on for improvement?

Social Media KPIs

With some data and insights from bitly’s collaborative Ebook How to Improve Social Metrics That Actually Matter, let’s get started!

Video: All About Branding Strategies and Tactics – SEMPO Panel Event

A couple of back, I was invited to join a virtual event – All About Branding – to share some insights with the SEMPO community.

The discussion was brilliantly moderated by Dana Todd, of whom I have been a big fan for years. I learned a lot too from Francine Carb who was on the panel as she has oodles of brand experience from way back.

Watch the video recording or read the recap to find out what we talked about  from monitoring competition and personal branding, to influencer marketing and branding measurement, and a whole lot more…

Hope you enjoy it and let us know if you have anything to add!

Cheers,

@MelCarson

Page 1 of 1112345...10...Last »
Ready to be Delighted?
Let's get started