Blog

Meet Melissa – Our New Delightful Team Member

As a new member of the Delightful Team, I am ecstatic to bring my marketing savvy and passion for storytelling to my new role of Digital Marketing Specialist.

I employ my organizational skills, creative flair, and analytical curiosity to support client initiatives. And whether I’m crafting copy that drives audiences to act or helping monitor, analyze, and report on the performance of marketing campaigns, one thing is always certain: I believe in putting the customer experience first.

9 Social Media Tools to Help Make Personal Branding Easier For You

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start? There are social media tools that can help!

Here are 9 cost-efficient social media software and platforms that we recommend to help make your personal branding efforts easier.

Sharing Our Delightful Guiding Principles – Values for Life and Work

While we have many combined years of industry experience, Delightful Communications itself is a newer company. Founded in 2012, I started the company to help businesses capitalize on continually emerging trends in marketing and PR like social media, influencer marketing, employee advocacy, content marketing and personal branding.

Delightful Communications Principles
Understanding that while our primary medium of communication may be digital, our focus on business has always made clear that true success depends not just on digital pixels, but also on people.

Brands Gone Wild – Consumer Brands Using Humor to Crack Up Customers

Consumer brands are livening up their social strategy by taking the humor up a notch. While this isn’t a new tactic by any means, some brands have started using social media to find their inner stand-up comics.

Brands like Taco Bell and Domino’s have been garnering attention for their sassy presence in the past 5 years or so. The level of humor used has been steadily increasing with various brands implementing the tactics highlighted below in a variety of ways. From all-out sass to casual jokes, there are certainly different levels of risk involved as well. But there are also benefits with some efforts even garnering media attention, like last year when Wendy’s capitalized on a social copy error on the McDonald’s Twitter handle.

Which is Best for a B2B Content Marketing Strategy? Webinar or Podcast

webinar vs. podcast

“Should my business invest in a podcast or a webinar?” The short answer to this question: yes.

Choosing between a podcast or a webinar to convey your multimedia message has created a false dichotomy where business decision makers believe they must choose one over the other, implying a single answer is best. The more nuanced answer is that your business should invest in whichever of these technologies will meet your end business goals, or invest in both mediums if the content warrants.

Why Business Cards Are Not Dead and How to Create Great Ones

Business Cards Are Not Dead

When it comes to business cards, I am reminded of a chapter in my book, Pioneers of Digital, where the fabulous Avinash Kaushik talks about how he tested his famous blog – Occam’s Razor – on his wife and fellow work colleagues to get their feedback before he went public with it.

Well, when I started Delightful Communications, I decided to canvas industry peers about many aspects of my start-up, including marketing. What I found was that many people singled out business cards as a no-no. They’d scoff and say, “I don’t need to carry business cards, they’re out-of-date in this digital age.”

business card

Embracing Facebook’s New Newsfeed for Business

We all know the sky has fallen as the wails and cries of marketers everywhere announced Facebook’s de-prioritization of business news in mid-January. The group has emphasized a new focus on news from friends and family. Organic Facebook posts have long been a way for business small and large to affordably reach their audience. In the case of many small businesses, that has been the only way they engage online with their audience. Budgets have been tossed out the window and strategy has been re-plotted at a faster rate than Twitter’s #280.

3 Social Media Design Tools for the Busy Marketer

If there’s one thing we could all agree we need more of most as marketers, it would be time. More time to devote to the smaller details of campaigns that are important, more time to sift through data to find the best performing content, more time to design compelling and engaging blog posts.

Who doesn’t want more time?

Unfortunately, there will always be only 24 hours in a day and hopefully, not all those hours are being spent on your marketing campaigns. However, you can learn to maximize the time you have and save time where you can.

designer at laptop

Employee Advocacy – How to Increase Your Content Visibility & Engagement

All digital marketers want to increase content visibility. All brands want to increase awareness that leads to trust and conversions—the basics of the business marketing. The trick is finding a competitive and cost-effective way to amplify this brand content. One of the ways to increase this visibility is with employee advocacy. It’s essentially free. People you already pay take a moment to share your new content, increasing visibility, and organic reach. And the commentary on this content is from experts too, as employees have the most detailed knowledge of your brand and its features.

Employee advocacy increases content visibility

A 5 Minute Guide to Instagram Stories

Instagram is a platform here to stay. Yet, many people don’t know how to use Instagram Stories to it’s fullest potential.

According to CNBC, Instagram now has 800 million monthly users and 500 million daily users. Those numbers have jumped 160% over the past year since the launch of Instagram stories, the feature that allows users to post stories that last just 24 hours. This feature clearly benefits and entices daily use; don’t forget to check Instagram, that content only lasts 24 hours!

The social media FOMO clicks in and you open the app.

5 minute guide to instagram stories

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