#Podcast: How to Make Your eCommerce Business Stand Out by Creating a Branding Action Plan

Earlier this month, I was invited to share some insights on How to Make eCommerce Business Stand Out by Creating a Branding Action Plan with the listeners of eCommerce Marketing Podcast.


In the latest episode of the podcast series hosted by Robert Kilonzo, Marketing Experts Reveal Top Strategies to Grow Your Store, I was asked to reveal the secrets of how to make your brand stand out, top mistakes people make with building their brands, and tools to put together a successful branding strategy.

It’s my firm belief that we are moving into the area of personalized marketing, and having a solid personal branding strategy not only benefits the individual, but also brings competitive edge to the business. Never before has there been the opportunity to empower employees of big or small companies to actually think about the impression that they’re making on the people that they interact with on a daily basis, whether it’s through social media like LinkedIn or Facebook, but also in person.

Delightful Communications News: October Recap

October has been a wonderfully busy month with Team Delightful appearing at several digital marketing industry events throughout the US.

At the beginning of the month we were at SMX East in New York with the Bing Ads team and Watch the wrap-up video we helped produce for Bing and see how much of a blast we had there!

A couple of days later, our founder, Mel Carson, was honored to MC the US Search Awards and shared some insights on Personal Branding at Pubcon. Read an article from Bruce Clay’s team on the personal branding & social strategy advice Mel and his fellow speakers shared on the stage.

We also attended =LIFT, the first annual social media conference by Simply Measured. Here’s the top takeaways from us from that event on social analytics and technologies.



Delightful Communications also made it into GQ with the story about how Mel made the transition from an actor to a digital marketer. It’s an inspiring read especially for professionals who are unhappy with their lot and are seeking career change.

We were also featured in a couple more articles:

Does being self-deprecating help or harm you socially? on Hopes and Fears

31 Digital Marketing Tricks & Treats From The Experts on Momentology

That’s it for this month. Thanks for reading!

@BiancaHu – Digital Marketing Specialist

Technology and Measurement: the Biggest Challenges for Social Media Marketers

Last week, Simply Measured, one of the leading social media analytics companies out there, hosted their first annual conference =LIFT in Seattle. The 1-day conference provided marketers with a lot of insight on the latest industry trends, benchmarks, and best practices on social media marketing.


The keynote speech delivered by Nate Elliott, VP & Principal Analyst Serving B2C Marketing Professionals at Forrester Research, was a great kick-off of the event. We were so impressed by the data and insights from his talk we wanted to share them with you.

Technology and Measurement are the Biggest Challenges for Social Media Marketers

Social media is bigger than ever before. From 2014, both agency fees for social media and social media advertising spend have been increasing and will continue to increase. About 9.6 billion dollars will be spent on social media in 2015 as Forrester predicts.


(Slide credit: Nate Elliot from Forrester at =LIFT)

Social Selling Strategy: 8 Steps to Build a Winning Social Selling Program

Social selling is definitely a vibrant buzzword in the 2015 business world. Businesses, large and small, are trying to jump on the social selling bandwagon in fear of missing out.

Social selling is not just about helping your sales reps set up their social profiles and start pitching people on social media. It requires a comprehensive plan and deliberate strategies and tactics to deliver successful results.

A recent study from Forrester shows that a large number of sales and marketing professionals don’t know how to get started with a formal social selling program.

Social Selling Strategy

Let’s suppose you’ve recognized the value of social selling, persuaded your stakeholders it’s a great idea, and are ready to get started with a solid plan, here are 8 steps to help you build a winning social selling program:

  1. Define your goal

It’s obvious that the ultimate goal for any social selling programs would be generating more sales. However, for a winning social selling program, the goal needs to be more specific and scalable.

The Forrester study recommends marketers to think about customers’ purchase circle and functions of social media when setting the goals for a social selling program:

Social selling goals

Personal Branding Tips and Tactics for Professionals

At Pubcon in Las Vegas earlier this month, our Founder, Mel Carson, shared some actionable insights on Personal Branding and Social Media Strategies together with Mark Traphagen, Senior Director of Online Digital Marketing at Stone Temple Consulting, and Matt Craine, a Brand Strategist at Craine Consulting.

Here’s the presentation Mel had a blast when sharing with the marketers.

Hopefully you will glean some helpful tips from it…

Personal Branding Tips and Tactics for Professionals from Mel Carson

Delightful Communications News: September Recap

September was full of fantastic industry events and Delightful has been busy learning about, and sharing the latest digital marketing trends and technologies.

Delightful News September

During Dreamforce 2015 in San Francisco, we got the chance to learn about the future of marketing technologies and the current state of the industry from some great speakers like Satya Nadella from Microsoft and Marc Benioff from Saleforce. With our client, we attended Share15 and Mel was invited to share his wisdom on influencer marketing in a session with the digital marketers. The last stops on the crazy autumn conference train were SMX East and #JanesofDigital in NYC, where we had a great time helping our clients and connecting with our friends from the industry.

Top 4 Takeaways from Dreamforce 2015 #DF15

A couple of weeks ago, along with more than 150,000 attendees, we were at Dreamforce in downtown San Francisco to learn from numerous amazing keynote speeches, educational sessions, and networking events.


Salesforce, soon to be the 4th largest software company in the world in 2016 according to its CEO Marc Benioff, presented a mind-blowing event again with guests such as Satya Nadella, Jessica Alba, Susan Wojcicki, etc.

Surrounded by a ton of new technologies and insights over 3 days at Dreamforce, here are some of our biggest takeaways on digital marketing from the event:

The Marketing Cloud is Becoming More Intelligent & Predictive

According to Marc Benioff, the cloud computing market will be worth 270 billion dollars in 2020, so we looked forward to the Salesforce Marketing Cloud session where CEO, Scott McCorkle, kicked off the their keynote with a bunch of big brands on stage telling compelling stories of how personalization and predictive analytics were driving incredible results in engagement and ROI from their target audiences.

4 Marketing Lessons Businesses Can Learn from a House Remodel

We recently remodeled our house in Seattle. It was quite a large job which included replacing the roof, furnace, windows, doors, floors, and adding a new kitchen and bathroom.

In all we needed 8 specialist contractors to do the work and we needed it done quickly. While early summer is not the best time to request bids as it’s a busy time in the lives of contractors, I was amazed by some of these businesses lack of communication and marketing skills.

Channeling my frustration into some lessons learned, here are 4 of my takeaways from an experience that EVENTUALLY has helped us renovate a home we love living in.

4 marketing lessons

Establish a Response Protocol

When emailing in requests for bids I’d like to think I was pretty thorough with the ask. I’d detail what we needed doing and within what timeframe, and wait patiently for an answer. Sometimes there would be none, sometimes it would take days and sometimes someone called or emailed within 24 hours.

Social by Design: How to Make Your Personal Brand Stand Out. Always.

In the final of 10 installments of our Personal Branding Strategy Series I want to encourage you to be “social by design”.

I first heard the phrase from Carolyn Everson, my former big boss at Microsoft Advertising and now Head of Global Advertising Solutions at Facebook. Adapted from the industry cry for brands to be “digital by design”, Carolyn’s morphing of the expression is the perfect discipline for the busy professional of today.


Here are a few ideas of what it means to be “social by design”:

Getting your social infrastructure right

I talk about it in detail in the post on How to Reengineer Your Digital Presence, but this is about making sure your social profiles – LinkedIn, Twitter, Facebook, Instagram etc. – are set up properly so you’re half way to success. Your profiles need to be discoverable, they need to have the right security settings activated and it needs to be easy for someone to interact with you, understand immediately what you are about, and share whatever you are trying to get out there.

Embrace and Expound Your Experience

I have a story.

You have a story.

We ALL have a story.

If our personal brand is all about what kind of experience people have with us online and in-person, that experience has a past and we need to embrace it.

Embrace and Expond Experience

During a personal branding workshop I delivered last week, we talked about our professional past: what was our educational experience? How did we get into our niche? What were our professional passions? What did we find hard? Where did we want to be in 3 years time from a career perspective?

In just 5 minutes talking about themselves (not any easy or comfortable thing for many to do) the participants had started to cultivate a story about their career that had structure – a beginning, a middle and a desired end.

Page 1 of 912345...Last »
Ready to be Delighted?
Let's get started