Blog

Social Media in 2017: Data Insights + Being Human = Wins Your Customers in Their Moments

Last month, I had the pleasure of attending the first ever Sysomos Summit in Raleigh, NC. The summit was full of beneficial sessions, and I was thrilled to have the chance to learn from industry leaders at Coca-Cola, Facebook, Google, etc. on the current state, and the future of social media marketing.

Sysomos Social Media 2017

Peter Heffring, CEO of Sysomos, kicked off the summit by addressing the challenge all marketers are facing in nowadays. With 2 million news articles published and 5 billion posts shared on Facebook per day, not only are customers are overwhelmed, but also marketers. Peter used an excellent analogy to describe the situation – a lot of us are stuck in the hunter/gatherer mode, in which we, as marketers, are collecting a huge amount of data, but are not turning them into insight that will help us take further action.

A recent study from Microsoft shows that human attention span is now 8 seconds, shorter than goldfish! So how can marketers get themselves out of the hunter/gatherer mode and take action to win customers’ attention?

By reviewing the huge pile of notes I took during the summit, my conclusion is that:

Data Insights + Being Human = Wins Your Customers in Their Moments

How to Make Your Personal Brand Discoverable

When we embark on an analysis of a client’s personal brand’s digital footprint, one of the first things we look at is how discoverable they are across the web via search engines and social media. The ultimate goal of any successful personal brand exercise is to make you more discoverable, shareable and memorable, so discoverability is where we start.

How discoverable is your personal brand?

Why?

Well you might be the most knowledgeable person in your field, the go-to expert in your niche or have so much to say on a subject you’re simply bursting to let the world know, but if no one can find you, either by name or when looking for relevant information pertaining to your expertise, you may as well not exist.

A couple years ago, a New York research consulting firm asked me to have a chat with a “digital marketing expert” who had a great idea for a startup and wanted to run it past me. We spent most of the 45-minute conversation talking about personal brand and the fact that I could find no information online about him – his LinkedIn profile was a barren wasteland and I could find nothing to corroborate the claim he was an expert in digital marketing. He understood this was a bad experience, especially if I had been a VC or journalist checking him and his claims out.

Sometimes you only get one chance with people. If your brand doesn’t reflect authenticity, that’s bad. Not being discoverable is even worse.

Here are some ideas to help get your brand in order — so you’re more discoverable:

How to Establish Your Professional Purpose or Mission

In previous posts in this series, we’ve talked about getting a new profile picture and trying to make ourselves more discoverable through search and social media. Now it’s time to focus on our professional purpose and why we do what we do.

Establish your professional purpose

Simon Sinek and his Ted Talk, How Great Leaders Inspire Action, has been seen over 22 million times in large part because his simple mantra of starting with “why”, is a powerful but often overlooked first step towards success in any area of life.

Nearly all of us have to work right? We have to work to pay the bills, pay off university loans, save into our pension funds, afford to go out, go on vacation and have a bit of fun while we’re not working.

If we know we have to work and that might be a 40, 60, 80 hour week, there has to be more to what we’re doing than just earning money. What helps us get out of bed in the morning? What helps us be better at what we do? What is it that separates us having just a job and having a career? What helps us live, strive and survive?

It has to be more than a paycheck. We need to have a professional purpose. Without a purpose there can be no planning and we limit the possibility of channeling our future in the direction we desire.

My story started way back when at school when I realized I had a talent for acting, singing, and writing. School plays, music festivals, talent shows etc. all saw me pouring my heart and soul into something I knew I was good at. Doing drama at university was an obvious next step and the bright lights of London and theater/TV/film land beckoned after 3 years honing my craft at college.

Interview: Ann Handley on Making Marketing Bigger, Braver, and Bolder

At the Internet Summit in Raleigh, North Carolina, late last year, I had the chance to interview Ann Handley, Chief Content Officer at MarketingProfs, following her delightful keynote speech.

Ann Handley on Content Marketing

In her keynote, she talked about creating marketing that is bigger, braver, and bolder. During our Delightful Conversation, Ann broke down for us what being bigger, braver, and bolder truly means in terms of next steps for your marketing.

Get a New Profile Picture – Your New Image Starts with an Image

In the first in a series of ten blog posts entitled How to Build a Personal Branding Strategy, we turn our attention to one of the most obvious tactics that will help build you a compelling personal branding strategy.

Obvious……but so often overlooked. Literally.

Personal Branding Profile Picture

As the saying goes, “a picture is worth a thousand words,” so what thousand words (or handful) is your current LinkedIn profile picture or Twitter avatar saying about you?

According to research from Microsoft, we can assimilate the information from an image 28% quicker than the written word. That’s why cat pictures and food photos get so much traction on Facebook. And let’s not get started on the glories to be found on Pinterest!

We love photos because they’re easier to understand and quicker to fuel an emotion. Sometimes that emotion will be good, sometimes it will be bad. Your job as guardian of your personal brand is to make sure your photo/headshot/avatar solicits a positive reaction as it’s often going to be the first thing people look at when perusing your social media profiles or reading your bio in, say, a conference brochure.

Amplify Your Personal Brand >> CareerCue Podcast Episode

CareeCue Podcast Personal Branding

In early January, I was invited onto The Career Cue, a podcast focused on career growth, to talk about methods for amplifying your brand with host, Danna Redmond.

We touched on several different topics but started off with something broad—How to differentiate yourself to stand out from other people.

From there, I had a chance to touch on my personal experiences that lead me to the realization of just how important personal branding truly is.

After sharing my story, I talked about my take on why personal branding is important for the average person trying to get his or her next promotion or job, how to brand yourself within a corporate environment, the ins and outs of becoming discoverable, shareable, and memorable, and much, much more.

How to Build a Personal Branding Strategy

As more and more people are coming to Delightful for insight and help with how to build a personal branding strategy and tell their professional stories, we decided to embark on a series of blog posts that gives readers a sense of what they need to think about when putting together a strategy to help build their personal brands and make them more Discoverable, Sharable and Memorable.

This post has been revised and updated based on the feedback we have had from our book on Amazon that has been getting rave reviews:

Introduction to Personal Branding: Ten Steps Towards a New Professional You

We’ve renamed the series: How to Build a Personal Branding Strategy.

Introduction to Personal Branding Book Now in Paperback

With the Introduction to Personal Branding Kindle eBook out for just over a year racking up five-star reviews on Amazon, we decided (inspired by our friend Karl Sakas’ pocket guide for agency leaders) to work with the fine people at CreateSpace and publish a paperback version of the book.

Personal Brand Guide Book

We’re very lucky to have our friend Jason Miller, who heads up Global Content Marketing for LinkedIn, write a few kind words about the book.

This is what he said:

“In today’s incredibly competitive landscape you need to stand out; you need to differentiate yourself from the masses, and personal branding is the answer. But what exactly is a personal brand and where does one even begin to proactively manage how the world sees them?

Enter the modern playbook for taking control of your personal brand, based on real world experience, not some philosophical approach. I wish that I had Mel Carson’s guide when I had to re-invent myself several years ago as it would have saved me from a tremendous amount of trial and error.”

Future of Virtual and Mixed Reality and Marketing with Robert Scoble

When I started my career at Microsoft over a decade ago, my colleague at the time, Carolyn Miller, suggested I read a book about blogging called “Naked Conversations” by Robert Scoble and Shel Israel.

Robert Scoble Virtual Reality

I can safely say that book changed my life.

My initial role at Microsoft was as a Pan-European Search Specialist helping to launch Microsoft adCenter (now Bing Ads) but after a while, I was tapped up for a community role to help advertisers “help themselves” by creating and disseminating useful content on blogs and forums.

Page 1 of 1212345...10...Last »
Ready to be Delighted?
Let's get started