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Future of Virtual and Mixed Reality and Marketing with Robert Scoble

When I started my career at Microsoft over a decade ago, my colleague at the time, Carolyn Miller, suggested I read a book about blogging called “Naked Conversations” by Robert Scoble and Shel Israel.

Robert Scoble Virtual Reality

I can safely say that book changed my life.

My initial role at Microsoft was as a Pan-European Search Specialist helping to launch Microsoft adCenter (now Bing Ads) but after a while, I was tapped up for a community role to help advertisers “help themselves” by creating and disseminating useful content on blogs and forums.

Talking Digital and Social at BABC Pre-Election Breakfast Discussion in Seattle

Next week I’ll be joining an illustrious panel to discuss the US election and I have been asked to talk specifically about how digital and social media is affecting the potential outcome.

I wrote about it a bit more in this article: BABC Pre-Election Breakfast Discussion in Seattle on my personal blog but thought our Delightful followers would like to know in case you’re in Seattle next week!

Register here: Pre-Election Breakfast BABC

Hope to see you there!

Mel

Does Your Brand Have the “Why” Factor?

We recently stumbled upon the eBook, Thoughts on Crafting a Brand Identity by Brandwatch and it inspired us to discuss the question, “Does your business have the “why” element in your brand and what is it?”

Every company out there has a product or a service they offer, some companies have an idea of what differentiates them, but few companies truly know why they do what they do!

Simon Sinek, a best-selling author, famously known for his Ted Talk: Start With Why, explores the idea of how companies that focus on their core belief are more successful in their branding and marketing strategies.

Why-Factor-Brand-4

How to Find the Right Influencers for Content Marketing Using BuzzSumo

At Delightful, we believe content marketing and influencer marketing can’t live without each other.

Content can be seen as the currency of most influencer marketing activities and, on the other hand, influencers help amplify content and bring brands the credibility to reach and engage with relevant audience.

However, it’s not easy to find the right influencers to help you create killer content and amplify it. Most influencer marketing tools that can help marketers find influencers evaluate how influential they are based on their social media performance, while the influencers content marketers value the most, are those who write and share not just on social media, but also on their blog and 3rd party publications.

Find-Influencers-Content-Marketing

Buzzsumo is the perfect tool to solve this problem for content marketers. By providing powerful content insight, the tool can help marketers find the right influencers to boost their content creation and amplification numbers.

8 Amazing Personal Branding Examples You Can Learn From Today

An effective personal branding strategy provides professionals the platform, opportunity and edge to establish credibility, inspire, and succeed in their niche. While that’s summed up nicely in a sentence, it takes planning and consistent action to execute and build an accomplished personal brand.

Personal-branding-examples

While there are plenty of insights and best practices, there’s nothing like some good personal branding examples to put it all in perspective. After all, what does a best personal brand really look like? Does the perfect personal brand exist? Maybe, maybe not. But after some thorough research, here are 8 stellar examples of individuals we believe understand what it means to be discoverable, sharable, and memorable!

Personal Branding Workshop in Portland for SEMPDX Crew

SEMPDKWe’re delighted to announce those wonderful people at SEMPDX (Portland’s incredibly smart and vibrant digital marketing community) have invited me to speak at an event next month on personal branding.

I’ll be traveling down on the 13th September to deliver this talk which will have some workshop-style interactivity:

Discoverable, Shareable and Memorable: How to Discover and Define Your Personal Brand to Compete Effectively in the New World of Work”

Video: How to Get Started with Influencer Marketing > Webcertain TV

Earlier this month I was invited onto Webcertain TV to share some thoughts and wisdom on how to get started with influencer marketing.

Influencer-Marketing-WebcertainTV

In this 12 minutes video, we discuss the ins and outs of influencer marketing including how to get started with influencer marketing, how to integrate influencer marketing with your social media and content strategy, how to find and approach influencers online, what influencer marketing technologies are available out there, what to measure and how to align your influencer program with your business goals, and more.

Check it out…

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