Winning an award for your hard work is always a pleasure, but to receive recognition towards the end of the year, just short of the holidays, has added extra bang to our festive crackers.
Last week we became the proud recipients of The Drum Social Media Award for Best Use of User-Generated Content for our work with Microsoft and the Excel Creator program.Read more
I have outlined the entry below, but really this post is a shout-out to our incredible team who have worked so hard on this project:
- Bianca Hu and Amber Martin for guidance and strategic oversight
- Wayne Pua for splendid all-up leadership of the program
- Guillermo Garcia for meticulous research and analytics
- Hunter Hill for creative video and design materials
- Eric Fetters-Walp for engaging copywriting
- Chelsea Slocum for writing the winning award entry
Huge thanks too to Cuong Pham from Microsoft for believing in our team and the program and for being such a delightful client and partner on this project!
The Winning Entry – Public
Microsoft Excel has been a mainstay in the business application world since 1987, and its engineers are releasing new product features, hacks, and innovative ways to use Excel all the time. Delightful Communications was asked to position Excel as a fun, productive solution while reaching new, relevant audiences and driving amplified awareness across social media platforms. We did this by building an Excel Creator community of global experts who were already leveraging Excel as a tentpole in their own social strategy. These individuals were releasing content about Excel and making it incredibly easy to digest and engaging for a young, global audience, and we wanted to help them take it to the next level. To do this, we developed a symbiotic relationship with Excel Creators that promoted innovative ideas, highlighted product features, and helped them continue to create that emotional response that Excel can be fun. To date, we are working with 31 Excel Creators representing 16 countries and 6 languages. Excel Creators work with us to hear information live that’s fresh and relevant, and to be on the cutting edge. Reciprocally, we have an opportunity to highlight key features that are targeted based on what Microsoft wants people to know about. The end result is amazing, original user-generated content published by a robust community of global Excel Creators that are invested in learning about the latest Excel product innovations and driving awareness throughout their own user bases
Well done to all the award winners and those nominated. We thought the fine folks at The Drum did a great job with these awards and we look forward to sharing our great work with them next year.
Cheers, Mel Carson – Founder & CEO at Delightful Communications