Business Cards Are Not Dead
When it comes to business cards, I am reminded of a chapter in my book, Pioneers of Digital, where the fabulous Avinash Kaushik talks about how he tested his famous blog – Occam’s Razor – on his wife and fellow work colleagues to get their feedback before he went public with it.
Well, when I started Delightful Communications, I decided to canvas industry peers about many aspects of my start-up, including marketing. What I found was that many people singled out business cards as a no-no. They’d scoff and say, “I don’t need to carry business cards, they’re out-of-date in this digital age.”