influencer marketing Archive

Secrets of a Winning Influencer Marketing Program: Takeaways from the Academy of Influencer Marketing from Traackr

All of us here at Delightful have finished the course from the Academy of Influencer Marketing (AIM) powered by Traackr!

Traackr is a solid influencer marketing platform that Delightful has been using for 2 years to help clients set up and run strategic influencer marketing programs. We love Traackr not just because it’s a great tool, but also it shares a similar methodology on influencer marketing with us which is building authentic and strategic relationships through a value exchange and mutual benefit framework.

Influencer-Marketing-Traackr-Academy-Delightful-Takeaway

The 1.5 hour course provided the Delightful team with a systematic crash course on understanding influencer marketing, identifying and engaging the influencers, setting up an effective influencer marketing program, and defining a measurement framework, etc.

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