When we deliver our personal branding workshops and training, one of the exercises is to have people work on a Personal Branding Statement.
The 3 step process starts with what we call “5 in 5” where we all sit down with a partner and talk for five minutes about:
- Their educational experience
- Their work experience
- What they love about what they do
- What they find hard
- Where they want to be in 3 years time
We use that information and our internal compass to define and establish a Professional Purpose – the reason why we do what we do and (beyond money) why we get out of bed in the morning.
