SES San Francisco was as awesome an event as ever, full of some of the best advice on search engine marketing, social media and digital advertising from thought leaders from all over the world.
I was speaking on the first day on Social Media and PR Best Practices in a session called The Marriage of Social Media and PR. It was great fun and the audience was very engaged. Lots of head-nodding and activity on Twitter.
The essence of my presentation was to show how digital had changed the landscape of how business does public relations, and that it’s all about putting the public back into PR and not focusing so solely on press.
According to Experian, we spend 27% of our time on social networks and just 2% on news sites, so optimizing your PR content for social channels has become more and more important.
Take a look at the presentation, and if it resonates take a look at what Delightful can offer your business in the field of Digital PR.
I also encourage your to buy Lisa Buyer’s new book Social PR Secrets. She’s one smart lady!
Thanks for your time,