Every marketer knows that “people are powerful distribution channels for your brand message”, said Jon Dick a couple of weeks ago during a wonderful webinar we watched here at Delightful.
However, the question this poses, he went on to say, is: How can you get people to talk about your brand?
The webinar organized by Klout and Simply Measured answered this question for us by introducing how to successfully manage an influencer program for your brand. Featuring Jon Dick from Klout, Uri Bar Joseph from Simply Measured and blogger and digital marketing influencer Jess Estrada, the webinar showed how to identify, engage, and measure the success of relationships with influencers.
