Keith Reinhard, the chairman emeritus of DDB Worldwide, reminded us on Adweek a couple of weeks ago that marketing and advertising have always been about connecting brands with people, and we need to remember that human nature stays pretty constant.
Although the technology landscape is constantly changing, it’s useful to understand and utilize the constants in our lives (and marketing plans) as well.
Twitter Analytics is one tool that can provide valuable data for marketers to understand people, connect with them, and tell stories they love.
Although we’ve been using Twitter Analytics since it was open to the public, the webinar hosted by Twitter last month gave me some deeper insights, especially on how to use the tool for content marketing.
Know Your Audience
Understanding who you are talking to is an essential step before you start talking. Twitter Analytics can help you with this by providing visualized and easy-understanding data about your followers.