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Welcome Joanna Mendoza to the Delightful Team!

In June, Delightful Communications welcomed me as the newest addition to the team!

I am taking on the role of Digital Marketing & PR Assistant and I am thrilled to work with this wonderful team.

A graduate fresh from Seattle University, I majored in Marketing and minored in Entrepreneurship.

One of the greatest learnings from my time at the Albers School of Business was to stay value-driven and committed to advancing the common good. That’s why, when I saw this role advertised, Delightful Communications’ mission to build brilliant brands through people really resonated with me.

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In past experiences, I have gleaned a lot of insight into the importance of creating a positive and strong impression with others. In my education, I acquired values and training which supports this. In my past roles, I have learned about the importance of team work, competition, sustainability, and delighting customers.

Interview: Ann Handley on Making Marketing Bigger, Braver, and Bolder

At the Internet Summit in Raleigh, North Carolina, late last year, I had the chance to interview Ann Handley, Chief Content Officer at MarketingProfs, following her delightful keynote speech.

Ann Handley on Content Marketing

In her keynote, she talked about creating marketing that is bigger, braver, and bolder. During our Delightful Conversation, Ann broke down for us what being bigger, braver, and bolder truly means in terms of next steps for your marketing.

Does Your Brand Have the “Why” Factor?

We recently stumbled upon the eBook, Thoughts on Crafting a Brand Identity by Brandwatch and it inspired us to discuss the question, “Does your business have the “why” element in your brand and what is it?”

Every company out there has a product or a service they offer, some companies have an idea of what differentiates them, but few companies truly know why they do what they do!

Simon Sinek, a best-selling author, famously known for his Ted Talk: Start With Why, explores the idea of how companies that focus on their core belief are more successful in their branding and marketing strategies.

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