Following our Best Use of Technology win at the Content Marketing Awards earlier this year, the Majestic in Space campaign continues to impress award judges across the USA.
We are thrilled to announce that the partnership we helped to create with Majestic and Made In Space, has resulted in us being shortlisted in the Content Marketing category at the US Search Awards this year.
We’re off to sunny San Francisco in a week or so for the ClickZ Live digital marketing conference!
I’ll be speaking on behalf of Majestic at a theatre session on Wednesday 13th August entitled: How to Use Link Data to Boost Your Social Media and PR Efforts
The premise behind my talk will be that Big Data has so much more potential than just being a buzzword, and I’ll provide a smorgasbord of ideas and case studies that will show the audience how to quickly and easily get ahead of the competition with a little bit of lateral thinking across the disciplines of social media and digital PR.
Immediately after that I’ll take the stage with the fabulous Katherine Griwert from Brafton on: Scaling Engagement: How to Drive Results with an Efficient Content & Social Strategy
Here’s the blurb on that session:
If you’re interested in engaging customers online, you’re probably already posting content on social media. Even though the average company uses 6 social networks for marketing, they’re largely “unsure” about the results. So how do you know what to post, and when, and where, if you want social ROI that really matters? A multi-channel content approach sounds like a lot, but a smart strategy has built-in opportunities to engage prospects and influencers. In this session, led by content marketer Katherine Griwert and Digital PR specialist Mel Carson, we’ll walk you through tips and tactics on strategic content for social.
You’ll learn answers to common challenges, including:
Brafton were kind enough to interview me a couple of months back on personal branding strategies and I’m thrilled to be working with them on delivering a top-notch session for the ClickZ Live audience in San Francisco.
Hope to see many of you in California for this fabulous event.
If you won’t make it, we’ll be sure to post the presentations on SlideShare soon.
Cheers,
Mel
I’ve not been to Cannes Lions for a couple of years now, but I always keep up with what’s going on through these digestible snapshots of what went on on main stage via their YouTube channel.
Sir John Hegarty
In the below highlights from Day 6 last month, Sir John Hegarty from advertising agency BBH, talks brilliantly and hilariously about the (not so) new fad surrounding the obsession with “big data”.
Refering to advertising in particular he nails is by saying, “Data has always been important….it’s called consumer knowledge. The idea that this is going to be the solution to everything and it will give you the answer is BS.”
He continues that if everyone is looking at the same data, everyone will come to the same conclusions and they’ll all produce the same work.
“The idea of data is to take you to a point, and then you go now what do you think about it? What do you feel about it? It doesn’t have the answer. It just asks a set of questions…….call it what you like but it is just data.”
I’ve always felt the same way about the way people have talked about big data in the realms of digital marketing and PR. In our work with Majestic, the remit has always been to use the plethora of data they provide to ask just those questions. To use it to provide additional holes in a problem down which to travel and find a solution. Whether it be an issue with SEO, market intelligence or an opportunity to discover new opportunities to build relationships with writers and journalists.
Big data is not an end in itself as it doesn’t have all the answers. Businesses need to know how to slice and dice it to answer questions beyond the numbers. And those questions often involve asking your customers and potential customers how they feel, something the great Jim Sterne has always encouraged us to do.
When was the last time you got out from behind your analytics dashboard or scorecard and had a real life conversation with a customer?
Try it. You might be surprised by what you uncover and how it relates (or not) the the data you have.
Until next time,
Mel
Some of you might know that one of my many Delightful hats is actually more of a crown.
A Majestic SEO crown.
For over a year now, I’ve been lucky enough to act as Brand Ambassador for Majestic here in the USA, and speak at conferences about their incredible “big data” toolset.
My remit is to help broaden the audience for the brand and get other digital marketers enthused about getting smart with link data and using it for more than just SEO (search engine optimization).
I’ve done a couple of presentations this year and a couple of blog posts too about how best to use what Majestic has to offer, and on Friday 6th December at 9.30am PST (5.30pm GMT) I’ll be delivering a webinar on how businesses can use their tools for influencer discovery, digital PR and competitive analysis.
If you’re interested in hearing some top tips, feel free to register for FREE below:
Beyond SEO – Loving Link Data for Social Media Digital PR and More
If you know anyone in PR or social media that you think might benefit from a talk like this, please share this post!
