In the final of 10 installments of our Personal Branding Strategy Series I want to encourage you to use social media for personal branding, to be “social by design”.
I first heard the phrase from Carolyn Everson, my former big boss at Microsoft Advertising and now Head of Global Advertising Solutions at Facebook. Adapted from the industry cry for brands to be “digital by design”, Carolyn’s morphing of the expression is the perfect discipline for the busy professional of today.
Here are a few ideas of what it means to be “social by design”:
Getting your social infrastructure right
I talk about it in detail in the post on How to Optimize Your Personal Brand Online, but this is about making sure your social profiles – LinkedIn, Twitter, Facebook, Instagram etc. – are set up properly so you’re half way to success. Your profiles need to be discoverable, they need to have the right security settings activated and it needs to be easy for someone to interact with you, understand immediately what you are about, and share whatever you are trying to get out there.