clickz live Archive

We’re off to sunny San Francisco in a week or so for the ClickZ Live digital marketing conference!

I’ll be speaking on behalf of Majestic at a theatre session on Wednesday 13th August entitled: How to Use Link Data to Boost Your Social Media and PR Efforts

The premise behind my talk will be that Big Data has so much more potential than just being a buzzword, and I’ll provide a smorgasbord of ideas and case studies that will show the audience how to quickly and easily get ahead of the competition with a little bit of lateral thinking across the disciplines of social media and digital PR.

Immediately after that I’ll take the stage with the fabulous Katherine Griwert from Brafton on: Scaling Engagement: How to Drive Results with an Efficient Content & Social Strategy

Here’s the blurb on that session:

If you’re interested in engaging customers online, you’re probably already posting content on social media. Even though the average company uses 6 social networks for marketing, they’re largely “unsure” about the results. So how do you know what to post, and when, and where, if you want social ROI that really matters? A multi-channel content approach sounds like a lot, but a smart strategy has built-in opportunities to engage prospects and influencers. In this session, led by content marketer Katherine Griwert and Digital PR specialist Mel Carson, we’ll walk you through tips and tactics on strategic content for social.

You’ll learn answers to common challenges, including:

• How to tap into social conversations to create engagement-focused content
• How to carry one content asset across your social pages for maximum ROI
• What types of unique headlines, hashtags and interactions work on leading networks
• How to get the right influencers to share your brand’s message for better engagement and reach
• Simple ways to measure success so you can make intelligent, efficient content choices

Brafton were kind enough to interview me a couple of months back on personal branding strategies and I’m thrilled to be working with them on delivering a top-notch session for the ClickZ Live audience in San Francisco.

Hope to see many of you in California for this fabulous event.

If you won’t make it, we’ll be sure to post the presentations on SlideShare soon.

Cheers,

Mel

In 3 weeks time I’ll be in New York for ClickZ Live, the digital marketing conference programmed by digital marketers.

I’m teaming up with the fabulous Erin Zefkeles from Bing Ads to give an expo theater presentation:

Personal Branding – How to Stand Up and Stand Out as a Digital Marketer

The internet is not just crowded with brands vying for consumers’ attention at every turn, it’s jam packed with gurus, experts and aficionados who claim to be “AdWords Obsessed” or “Social Media Divas” who promote themselves as the thing you need to take your business to the next level through digital marketing. In this session, Mel Carson from Delightful Communications and Erin Zefkeles from Bing Ads, will explore why taking care of your personal brand is so very important in the digital age, and how you can position yourself as an authentic, educated and trustworthy source of advice to your clients and potential customers. There won’t be a whiff of snake oil, we promise!

The session will definitely be different by focusing on how individuals can enhance their personal brands through digital, and in turn help the brands they work for.

The ClickZ Live team are a valued client of Delightful’s, and Erin and I are grateful they’re so enthusiastic about letting us bring this kind of wisdom to their audience!

Learn more about how to register for the event here, follow ClickZ Live on Twitter for the scoop in the run up to this awesome event and do check out what Delightful offers in the way of personal branding services.